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All Journal KALAM CENDEKIA PGSD KEBUMEN KURVA S JURNAL MAHASISWA Journal of E-business and Management Science International Journal of Learning Media on Natural Science
fajar riyanto, fajar
UNTAG Samarinda
Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : Journal of E-business and Management Science

 1 
The Influence of Customers Satisfaction and Consumer Loyalty on Corporate Reputation maulida natswa, fida; Winanti, Winanti; Adella, Adella; Indri Nurwati, Mega; Sidiq, Ilham; Riyanto, Fajar
Journal of E-business and Management Science Vol. 2 No. 2 (2024): Desember 2024
Publisher : PT. BERBAGI TEKNOLOGI SEMESTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61098/jems.v2i2.203

Abstract

Corporate reputation reflects the perception of the public, stakeholders, and customers toward a company. This study aims to analyze the influence of customer satisfaction and consumer loyalty on corporate reputation at PT XYZ, both collectively and partially. Data was collected through a survey of 91 customers, determined using the non-probability quota sampling technique. Primary data was obtained through questionnaires and analyzed using SPSS Version 18.0, employing validity and reliability tests, classical assumption tests, determination coefficient tests, correlation tests, and hypothesis testing with F-test and T-test. The results showed a moderate correlation (0.435) between customer satisfaction, consumer loyalty, and corporate reputation, with a determination coefficient of 18.9%, indicating that 81.1% is influenced by other variables not included in this study. Hypothesis testing revealed F-calculated (10.249) > F-table (3.100), confirming a dominant influence of customer satisfaction and consumer loyalty on corporate reputation. Regression analysis produced the equation Y = 12.454 + 0.328X₁ + 0.444X₂, indicating a positive and significant effect. These findings emphasize the importance of customer satisfaction and consumer loyalty in enhancing corporate reputation at PT XYZ
The Influence of Work Motivation, Work Conflict and Commitment to Employee Performance at PT. XYZ Sidiq, Ilham; winanti, winanti; Riyanto, Fajar; Natswa, Fida Maulida; Adella, Adella; Nurwati, Mega Indri
Journal of E-business and Management Science Vol. 2 No. 2 (2024): Desember 2024
Publisher : PT. BERBAGI TEKNOLOGI SEMESTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61098/jems.v2i2.204

Abstract

This research is motivated by the problem of decreased employee performance at PT XYZ which is influenced by low work motivation, increased work conflict, and lack of employee commitment. This study aims to analyze the effect of work motivation, work conflict, and commitment on employee performance, both partially and simultaneously. A quantitative approach was used with an associative method, involving 60 respondents from the total population of company employees. Data were collected through questionnaires and analyzed using multiple linear regression to measure the relationship between variables. The results showed that partially, work motivation, work conflict, and commitment have a positive and significant influence on employee performance. Simultaneously, the three variables contributed 71.7% to performance, with the rest influenced by other factors outside the study. This study suggests that companies strengthen work motivation through reward programs, manage conflict constructively, and increase commitment through training and supportive policies.
Co-Authors Adella, Adella Indri Nurwati, Mega maulida natswa, fida Meiry Fadilah Noor Natswa, Fida Maulida Nurwati, Mega Indri Sidiq, Ilham Sujiyo Miranto, Sujiyo WINANTI, WINANTI