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All Journal The Indonesian Journal of Business Administration Jurnal Wacana Ekonomi Jurnal Maenpo : Jurnal Pendidikan Jasmani Kesehatan dan Rekreasi Akademika International Journal of Environmental, Sustainability, and Social Science Journal Integration of Management Studies Malacca: Journal of Management and Business Development
Mohammad Toha, Mohammad
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Library & Information Science Public Health Social Sciences Other

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Proposed Marketing Strategy To Increase Brand Recognition In B2B Business (Case Study At PT Prima Sambara Persada) Fahlevi, Arif; Toha, Mohammad
Journal Integration of Management Studies Vol. 3 No. 2 (2025): (Special Issue)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v3i2.344

Abstract

The fast growth of the FMCG industry in Indonesia has opened up new markets for B2B raw material suppliers like PT Prima Sambara Persada (PT PSP), a spice supplier in Jakarta. Despite operating well and having important certifications, PT PSP faces problems with being well-known in the B2B food manufacturing industry. This paper suggests a marketing approach to raise the company’s brand awareness by studying internal and external conditions. A qualitative research method combines Segmenting, Targeting, and Positioning (STP), the expanded marketing mix (7Ps), and PESTEL analysis. The fuzzy analytical hierarchy process (FAHP) ranks customer demands based on interview information from relevant B2B clients. The purpose of performing a SWOT analysis is to review the strategy to check its alignment with goals. Research shows that PT PSP’s main strengths are making custom spice blends, ensuring food is safe and certified as halal, and adapting logistics. The heavy use of direct marketing and word-of-mouth referrals does not allow it to reach new audiences. According to the FAHP analysis, customers pay the most attention to product specifications, certification, and the location of the supplier. From the segmentation findings, the company chose a customer group that values supplier location over cost, which lets them steer clear of price competition. As part of the strategy, we propose reaching more people by entering digital B2B markets, boosting our website, and engaging directly with attendees at trade events. It helps apply integrated marketing approaches in the B2B spice distribution industry.
Analysis of the Economic Independence of Islamic Boarding Schools Through Smart Card Digitalization Innovation (Case Study of Al-Amin Islamic Boarding School Mojokerto) Syarifuddin, Muhammad; Toha, Mohammad; Hamza, Hichem
Malacca: Journal of Management and Business Development Vol. 1 No. 2 (2024): Management and Business Development
Publisher : Yayasan Pendidikan Islam Bustanul Ulum Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69965/malacca.v1i2.82

Abstract

In making economic growth almost all aspects are supported by the sophistication of information technology which is developing very rapidly. The government has made many policies to continue to spur economic growth. The economic independence of Islamic boarding schools through the advancement of digital technology at the Al-Amin Islamic Boarding School, in addition to being a place to gain knowledge, is also taught how students can become good entrepreneurs. In its implementation, it applies an entrepreneurial spirit and technological advances by innovating to support the needs of students and providing a method of student entrepreneurship based on technology and entrepreneurs that can be applied in the lives of its students. This study uses a type of field research with a qualitative approach. Data collection techniques used through observation, interviews, documentation, online data searches. The results of this study are that the economic independence of Islamic boarding schools at the Al-Amin Sooko Islamic Boarding School is implemented in the form of businesses and learning that can increase the economic independence of Islamic boarding schools. Several professional businesses such as Al Amin Mart, financing business units, refill water depots, sewing training. So that the Al-Amin Islamic Boarding School can develop both economically and also produce alumni who are able to become entrepreneurs who can benefit the community. In addition, the Al-Amin Islamic Boarding School has an innovation in economic digitalization by having a smart card. The purpose of this innovation is so that students can use it safely and comfortably, where cash is prone to the risk of being lost and so on. In the efforts made by the Al-Amin Islamic Boarding School, it can be said to be independent even though not entirely.
Crisis Communication Management In Restructuring Programs TOHA, Mohammad; RONDA, Mirza; WIDOWATI, Dewi
International Journal of Environmental, Sustainability, and Social Science Vol. 4 No. 6 (2023): International Journal of Environmental, Sustainability, and Social Science (Nov
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v4i6.943

Abstract

One of the company's heavy burdens is being inefficient with an excessive number of employees, who ultimately become unproductive because they exceed the company's capabilities, namely both organic and non-organic employees/outsourcing. The research aims to analyze the role and efforts made by the PTKS Corporate Communication Division in the Restructuring program. The theories used are co-orientation theory and adaptive structural theory (AST). The method used is a case study, with data collection techniques through observation and interviews with several credible informants who know and are involved in this problem. The research results show that the role of PTKS Corporate Communication in managing crisis communications tends to be limited by the principal director of PT Krakatau Steel in terms of communication and publication to the public, especially to the media, to ensure that restructuring program information is released from one door. In this case, the leadership of the PTKS President Director was very dominant; at that time, only a few employees were allowed to speak to the public. It shows that in this restructuring program, the role of the Corporate Communication Division is different from the task description set by the company.
Co-Authors Adhi Wibowo, Hajar Anang Setiawan Aryanto, Sherif Juniar Champio Champio, Champio Dewi Widowati Effendi, Fauzan Fahlevi, Arif Febriani, Arini Hamza, Hichem Indriana Qoriaini Martadinata, Indriana Qoriaini Magdalena Fenny P, Maria Martin Mangihut, Martin Miftahal Anjar Muhammad Syarifuddin Muminin, Riyadh Sabilul Rijal, Akmalur Ronda, Mirza RR Febie Cahyaningtyas, RR Febie Wufron Wufron ZA, Moh. Subhan