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All Journal Jurnal Studi Manajemen Organisasi Diponegoro Journal of Management
Suryono Budi Santosa, Suryono Budi
Diponegoro University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Jurnal Studi Manajemen Organisasi

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ANALISIS PENGARUH ATRIBUT PRODUK TERHADAP LOYALITAS NASABAH (Studi Pada Tabungan BritAma BRI Kantor Cabang Pattimura Semarang) Aditya Taufan P.A; Suryono Budi Santosa
JURNAL STUDI MANAJEMEN ORGANISASI Vol 11, No 1 (2014)
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2267.613 KB) | DOI: 10.14710/jsmo.v11i1.13151

Abstract

Competition in today's business world is getting tougher. this affects particularly kapadaBRI in 2012. BRI bank customers BritAma savings each month fluctuated. AlthoughBritAma already provide product attributes that can compete with other banks, but stillcan not reach the target. This study aims to research how much influence of the qualityproduct, features product, and design product by BritAma to customer loyalty BRIPattimura Semarang.The population in this study are BritAma customer of BRI Pattimura Semarang. Thesample in this study were randomly conducted using non probability sampling techniqueand accidental sampling method. The analysis used in this study is multiple liniearregression analysis, by using the stage of tes validity, test reliability, and classicalassumption tes. And then the hypothesis is evidenced by t test, F test, and coefficient ofdetermination (R²).The result of multiple liniear regression analysis that has been done shows that allindependent variables, the quality product, fitur product, and desaign product have a positiveinfluence on the dependent variable, customer loyalty. The independent variable is the mostinfluential of the dependent variable is the variable fitur product (0,433), followed by qualityproduct (0,306), and then desaign product (0,274). And the coefficient of determination(adjusted R²) is 0,503. This means that 50,3% customer loyalty is affected by variable qualityproduct, fitur product, and desaign product. While the ramaining 49,7% is influenced byother variables that are not addressed in this study.Key Word : customer loyalty, quality product, features product, design product
Analisis Pengaruh Persepsi Harga, Citra Merek, dan Kualitas Layanan terhadap Loyalitas Merek dengan Kepuasan Pelanggan sebagai Variabel Intervening Nugroho, Adityo; Santosa, Suryono Budi
JURNAL STUDI MANAJEMEN ORGANISASI Vol 21, No 2 (2024)
Publisher : Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jsmo.v21i2.67269

Abstract

The background of this research is due to the statistical phenomenon of Apotek K-24 on Google Trend platform whose development tends to be less good when compared to several other national pharmacies where Kimia Farma is in first place, second is Guardian, Century is in third place, and Apotek K-24 is in last place. This research aims to analyze the perception of price, brand image, and service quality on brand loyalty with customer satisfaction as an intervening variable for consumers of Apotek K-24. The population of this research is all consumers who have made purchases at Apotek K-24 in Semarang City. The sample of this study amounted to 150 respondents. The data collection method used is in the form of distributing questionnaires. The data analysis technique used in this research is Structural Equation Modeling (SEM) with the application of SPSS-AMOS 24. The results showed that price perception, brand image, and service quality have a positive and significant effect on customer satisfaction. The results also show that price perception, brand image, and service quality have a positive and significant effect on brand loyalty. However, the relationship between customer satisfaction and brand loyalty is negative and insignificant. Therefore, Apotek K-24 can focus on increasing brand loyalty by improving price perception, brand image, and service quality.
Co-Authors Achra, Muhammad Osama Aditya Taufan P.A Adityo Nugroho, Adityo Adyanto, Brian Cahyo Afwan, Mukhammad Teguh Amara Prameswari, Arnintya Andrawan Diponugroho, Andrawan Angga Luthfy Al Ijie, Angga Luthfy Aprinuryanto, Naufal Afiqusholih Clarisa Alfa Lionora Fajar Kustriantomo, Fajar Febry Ferial Rombe, Febry Ferial Foza Hadyu Hasanatina, Foza Hadyu Gunanda Situmorang, Gunanda Keisha Maulitasari Raharjo, Keisha Korniawan Raharjo, Korniawan Manoppo, Sulistiawati Maulina Puspasari, Maulina Mukti, Khansania Adinda Nova Dhita Kurniasari, Nova Dhita Ramadhan, Afif Ghaffar Renata Riskia Agustyn, Renata Riskia Rizky Anandia, Rizky Yoga Wicaksono