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All Journal Jurnal Nasional Pendidikan Teknik Informatika (JANAPATI) JIPOWER : Journal of Intellectual Power International Journal Business, Management and Innovation Review Global Management: International Journal of Management Science and Entrepreneurship
Benny Ranti Benny Ranti
Fakultas Ilmu Komputer, Universitas Indonesia
Religion Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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The Data-Driven Approach in Transitioning Organizational Strategies and Capabilities: Insights from Indonesia's National Narcotics Agency Komang Ari Widani; Abdullah Hasan; Benny Ranti; Muhammad Rifki Shihab; Widha Utami Putri; Syam Fikry Mardiansyah
Jurnal Nasional Pendidikan Teknik Informatika : JANAPATI Vol. 13 No. 3 (2024)
Publisher : Prodi Pendidikan Teknik Informatika Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/janapati.v13i3.84864

Abstract

Anti-narcotics prevention measures, such as urine sampling of suspect offenders, citizen reporting of suspect narcotic activities, public education, or legal consultations used to be performed at provincial and city levels. To improve effectiveness and efficiency, Indonesia’s National Narcotics Agency (Badan Narkotika Nasional or BNN) centralized such initiatives by introducing BOSS (BNN One-Stop Service), an integrated service information system provided to the public. However, at present data generated by BOSS has not been fully exploited in the design of BNN strategy. The objective of this study is to explore the untapped potential of BOSS data to improve BNN strategy and capabilities, focusing on preventing and eradicating narcotics abuse. The methodology used is descriptive qualitative, with data collection through document analysis and interviews. This study is expected to provide a preliminary interpretation of how BOSS data can improve BNN's ability to fight narcotics abuse more effectively and efficiently. The results of the study show that the integration of BOSS data can significantly optimize the efficiency, analytical capabilities, and responsiveness of BNN in dealing with narcotics abuse, showing that the use of strategic data from BOSS is the key to BNN's digital transformation for a more effective narcotics prevention and eradication strategy.
Marketing Strategy 4.0 Using Internet of Things (IoT) Technology in the Cattle Breeding Industry: Case Study of PT. Goopo Innovation Indonesia Doddy Dewayadi; Benny Ranti; Alfred Inkiriwang; Marisi Pakpahan
International Journal Business, Management and Innovation Review Vol. 1 No. 4 (2024): November : International Journal Business, Management and Innovation Review
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijbmir.v1i4.53

Abstract

This research is a case study that analyses the 4.0 marketing strategy with the use of Internet of Things (IoT) technology in the cattle farming industry, with a focus on PT Goopo Inovasi Indonesia. The background of this research is the rapid development of digital technology and changes in consumer behaviour in the Industry 4.0 era, which encourage cattle farming companies to adopt new marketing strategies. PT Goopo Inovasi Indonesia, as a pioneer in this industry, faces the challenge of integrating IoT technology into its marketing strategy. The theories used in this research include the Marketing 4.0 concept developed by Philip Kotler, as well as theories related to the Internet of Things (IoT) and its application in the livestock industry. This research also refers to models of digital marketing strategies and innovation management. The research method used is a qualitative approach with a case study design. Data were collected through in-depth interviews with the management of PT Goopo Inovasi Indonesia, direct observation, and analysis of company documents. Data analysis was conducted using thematic analysis techniques and data source triangulation. The results showed that the implementation of marketing strategy 4.0 with the use of IoT at PT Goopo Inovasi Indonesia has increased productivity, operational efficiency and company competitiveness. The utilisation of IoT in livestock health monitoring, feed management, and product tracking has increased consumer confidence and opened up new market opportunities. However, the research also identified challenges in terms of technology investment and human resource development. The conclusion of this study confirms that the integration of 4.0 marketing strategies and IoT technology has significant potential to transform the cattle farming industry. PT Goopo Inovasi Indonesia has successfully utilised these technologies to increase the added value of its products and build stronger relationships with consumers. Recommendations for further research include long-term impact analysis and comparative studies with similar companies in different countries.
DIGITAL TRANSFORMATION AS THE MAIN MEANS OF SMART CITY IMPLEMENTATION Benny Ranti; K.P. Suharyono S.Hadiningrat; Yosi Widhayanti
JIPOWER : Journal of Intellectual Power Vol. 1 No. 1 (2024): JIPOWER - APRIL
Publisher : Yayasan Inspirasi Merah Putih Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63786/jipower.v1i1.4

Abstract

Digital Transformation is the process of integrating digital technology in all business areas in an organization. Implementing digital transformation is deemed necessary to optimize performance, change business processes to be more efficient and improve services to users. Smart City Development is an effort by local governments to speed up services to the community, improve the economy, optimize existing budgets and resources, by utilizing information technology (IT). Smart City development will connect, monitor and control various existing resources in the city to maximize services to its citizens, improve community welfare, increase regional income and the community economy as well as collaborate with various parties to support the city's progress. There are 6 (six) indicators of Smart City success, namely Smart Government, Smart Economy, Smart environment, Smart Living, Smart People, and Smart Mobility. This indicator is used as a measure of success. In planning the development of a Smart City, it is necessary to define the vision/mission of a Smart City, determine who the stakeholders are (Village Government, Community, Institutions and partners/third parties) and their needs. The next stage is creating a blueprint for Smart City development and creating a roadmap. Build a Smart City ecosystem to support Smart City development and need to develop KPIs (Key Performance Indicators) to measure the level of success of Smart City implementation. In its development, digital technology is used as the main means of Smart City development to encourage the acceleration and success of Smart City development. This research uses qualitative methods and literature studies to provide recommendations for Smart City development plans and their stages.
STRENGTHENING DIGITAL LITERACY TOWARDS INDONESIAN DIGITAL SOVEREIGNTY Benny Ranti; K.P. Suharyono S. Hadiningrat; Yosi Widhayanti
JIPOWER : Journal of Intellectual Power Vol. 1 No. 2 (2024): JIPOWER - AUGUST
Publisher : Yayasan Inspirasi Merah Putih Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63786/jipower.v1i2.15

Abstract

Digital Literacy is closely related to the use of digital technology and user readiness in utilizing digital technology. Mastery of technological and information advances makes humans think more creatively and innovatively. The ability of users in digital literacy includes the ability to create, use, create, utilize and evaluate the appropriate use of digital technology in everyday life. Digital sovereignty is the right and ability of a party to manage and control its own digital data both on content and information circulation. Indonesia's digital literacy index in 2022 shows a value of 3.54 or falls into the “medium” category, which means that there are still many improvements that can be made so that the literacy index can improve. Digital sovereignty is the ability of a party to control its own digital data, including control over the digital environment around it, including access to personal data. Activities to strengthen digital literacy to support Indonesia's digital sovereignty, including Indonesia being directed to shift from digital consumers to digital producers, encouraging the development of hardware and software in Indonesia, creating a digital development ecosystem, making a digital literacy blueprint, making policies or rules related to personal data protection and continuous education to the community.
Opportunities and Challenges in Implementing CRM in Class C Private Hospitals: A Case Study Jeffry Rustandi; Benny Ranti; K P Suharyono; Marisi Pakpahan
Global Management: International Journal of Management Science and Entrepreneurship Vol. 1 No. 4 (2024): November : International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v1i4.23

Abstract

This study examines the opportunities and challenges of implementing Customer Relationship Management (CRM) in Class C private hospitals in Bogor, Indonesia. Using a mixed-methods approach, the research combines qualitative and quantitative analyses, including SWOT and Quantitative Strategic Planning Matrix (QSPM) methods, to identify the most effective CRM model. Findings reveal the hospital's internal strengths, weaknesses, external opportunities, and threats, offering strategies to improve patient engagement and operational efficiency. The results emphasize the critical role of digital transformation, staff training, and strategic adaptation to meet the needs of non-BPJS patients in a rapidly evolving healthcare landscape. The research contributes significantly to the development of CRM models tailored to healthcare institutions in emerging market..
Co-Authors Abdullah Hasan Alfred Inkiriwang Doddy Dewayadi Hanny Hafiar Jeffry Rustandi K P Suharyono K.P. Suharyono S. Hadiningrat K.P. Suharyono S.Hadiningrat Komang Ari Widani Marisi Pakpahan Mohamad Tri Wicaksono Mohamad Tri Wicaksono Muhammad Rifki Shihab Muhammad Rifki Shihab Pamela Darmadji Pamela Darmadji Syam Fikry Mardiansyah Tri Hasmoro Tri Hasmoro Widha Utami Putri Yosi Widhayanti