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All Journal Journal of the Indonesian Tropical Animal Agriculture Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Abdi Masyarakat Humanis
M. Risal, M.
Departement of Agribussines, STIPER YAPIM Maros, Jl. Dr. Ratulangi No. 62 Maros
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences

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SOME FACTORS AFFECTING INTENSIVE REARING ADOPTION ON BEEF CATTLE FARMERS IN WAJO REGENCY, SOUTH SULAWESI PROVINCE Baba, S.; Dagong, M.I.A.; Risal, M.
Journal of the Indonesian Tropical Animal Agriculture Vol 39, No 4 (2014): December
Publisher : Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jitaa.39.4.235-241

Abstract

Land use conflict among agriculture and animal husbandry caused beef cattle must be keptintensively. The objective of this research was to identify adoption level of beef cattle intensive rearingand some factors that affecting farmers adoption. Research design was survey with 90 respondents froma total of 578 farmers. Data were obtained through interview and observations using questionnare withclose question. The data were analyzed with multiple regression models. The level of intensive rearingadoption (dependent variable) was measured based on housing system, feeding, reproduction, healthmanagement and feces utilization. While, independent variables were based on the intensity ofextension, relative adventage, subjective norm, control of behavior, attitude, age, land area and scale ofbusiness. Level of housing system, feeding, reproduction and health management were in the medium level (average >50% of farmers), while feces utilization was in the lowest level. Factors that positivelyaffected farmer adoption in Wajo regency were the ability of the farmers to control their behavior(p<0.01), farmer position in social community or subjective norm and relative adventage weresignificant with p<0.05. Another case with contact to the extension, age, attitude, land area and scale ofbusiness were no significant affected farmers adoption. To enforce adoption of intensive rearingtechnology, extension program should be developed to influence farmers psychology such profit level ofintensive rearing and convenience on cattle handling.
The Influence of Marketing Mix and Cafe Atmosphere on Customer Loyalty Through Customer Satisfaction As a Mediation Variable Risal, M.; Efendi, Achmad; Firmanzah, Adi
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 1 (2024): JABM, Vol. 11 No. 1, Januari 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.1.141

Abstract

Background: The development of cafes and restaurants represents one of the fastest-growing sectors in Indonesia's culinary industry. This growth is evident not only in major cities but also in remote areas. As lifestyles become more sophisticated, the increasing needs of the community are driving changes in consumption patterns.Purpose: This study aims to examine the role of the marketing mix and café atmosphere on customer loyalty, mediated by customer satisfaction, in cafes and restaurants in Samarinda City.Design/Methodology/Approach: A total of 100 café and restaurant owners participated in this study. Data were analyzed using SmartPLS 3.3.Findings/Results: The results show that the marketing mix significantly influences customer satisfaction through factors such as fair pricing, appealing products, effective promotions, and strategic locations, which meet consumer expectations. Similarly, the café atmosphere, characterized by pleasant lighting, comfortable seating, and enjoyable background music, enhances customer satisfaction. Both the marketing mix and café atmosphere contribute to customer loyalty, as consumers are willing to return and recommend these establishments when they feel satisfied. Additionally, customer satisfaction itself plays a crucial role in fostering loyalty, demonstrating that a positive experience with pricing, products, promotions, and ambiance leads to higher retention rates.Conclusion: The marketing mix, café atmosphere, and customer satisfaction significantly influence customer loyalty. Each variable and its indicators play a critical role in shaping consumer behavior.Originality/Value (State of the Art): While the marketing mix and café atmosphere have been studied conceptually and theoretically, research on café atmosphere remains limited. This study contributes to the field by exploring a specific research object, including a distinct sample size, providing valuable insights for further research in this area. Keywords: café atmosphere, customer satisfaction, customer loyalty, marketing mix, café and restaurant
Effect of Product Quality and Promotion Mix on Coca Cola Purchase Decition Nadirah, Andi; Risal, M.; Ikhwan, Nira
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 3 (2023): JABM Vol. 9 No. 3, September 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.3.881

Abstract

The product is one of the elements of the marketing mix, which determines how the brand can compete in the market. In addition, of course, it must be supported by the right advertising mix to present products to consumers. As a well-known beverage brand, Coca-Cola must pay attention to these two factors in order to remain in the market. Based on this, it is determined whether product quality and advertising mix influence the purchase decision of Coca-Cola beverages in Bone-Bone District, North Luwu Regency. The variables used in this study were product quality, promotion mix and purchase decision. The research method used is a quantitative method with a sampling technique used in this study, namely a non-probability sampling technique with a purposive random sampling method, which is random sampling with a specific purpose. Population determination using Lameshow's formula is 96.4 and rounded up to 100 respondents. Data collection was carried out through questionnaires and processed using the SPSS 21 statistical program. The results showed that product quality has a close relationship to the decision to purchase Coca-Cola beverages in Bone-Bone District, North Luwu Regency, with a very strong significance value. The results of this study found that the promotion mix positively and significantly influenced the purchase decision of Coca-Cola beverages in Bone-Bone District, North Luwu Regency. The results of the study can be concluded based on the level of significance which shows that product quality and promotion mix have a positive and significant effect on purchasing decisions. Keywords: coca cola consumer, marketing mix, product quality, purchase decision
Implementasi Literasi Keuangan dalam Penyusunan Financial Modeling untuk Produk Baru, Ekspansi Area dan Bisnis bagi Pelaku UMKM di Perum Bukit Rivaria, Kel. Bedahan, Kec. Sawangan, Kota Depok Risal, M.; Roos, Harjo Nakulo Muhammad Ramadhan Putra Wika; Al Faruq, Abdullah Jundi; Nugroho, Arief Novianto; Dwiyana, Aldi; Rusilowati, Umi; Rachmawaty, Rachmawaty
Jurnal Abdi Masyarakat Humanis Vol. 7 No. 1 (2025): Jurnal Abdi Masyarakat Humanis
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jamh.v7i1.54647

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan literasi keuangan dan keterampilan penyusunan financial modeling bagi pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Perum Bukit Rivaria, Kelurahan Bedahan, Kecamatan Sawangan, Kota Depok. Literasi keuangan menjadi aspek penting dalam pengelolaan usaha yang sehat dan berkelanjutan, terutama di kalangan UMKM yang sering kali belum memiliki pemahaman dasar mengenai pencatatan keuangan, perencanaan usaha, dan pemisahan keuangan pribadi serta bisnis. Melalui pendekatan partisipatif dan berbasis praktik, peserta pelatihan dibimbing untuk memahami konsep dasar pengelolaan keuangan usaha serta menyusun proyeksi sederhana dalam bentuk financial model yang aplikatif. Hasil kegiatan menunjukkan bahwa pelatihan ini mendorong perubahan pola pikir peserta terhadap pentingnya perencanaan keuangan dan pengambilan keputusan berbasis data. Kegiatan ini juga memperkuat pemberdayaan ekonomi lokal melalui peningkatan kapasitas pelaku UMKM. Ke depan, kegiatan serupa perlu didampingi secara berkelanjutan agar dampaknya semakin luas dan mendalam.
Co-Authors Achmad Efendi Adi Firmanzah Al Faruq, Abdullah Jundi Dwiyana, Aldi Ikhwan, Nira M.I.A. Dagong, M.I.A. Nadirah, Andi Nugroho, Arief Novianto Rachmawaty Rachmawaty, Rachmawaty Roos, Harjo Nakulo Muhammad Ramadhan Putra Wika Rusilowati, Umi S. Baba