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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Abdimas Sang Buana IECON: International Economics and Business Conference
Adi Firmanzah
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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PELATIHAN BUDIDAYA JAMUR TIRAM UNTUK MENDORONG MINAT BERWIRAUSAHA BAGI MAHASISWA MAGISTER MANAJEMEN UNIVERSITAS MUHAMMADIYAH KALIMANTAN TIMUR M Risal; Adi Firmanzah
Jurnal Abdimas Sang Buana Vol. 5 No. 1 (2024): Jurnal Abdimas Sang Buana - Mei
Publisher : LPPM Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/abdimasusb.v5i1.3541

Abstract

Jamur tiram telah banyak dibudidayakan mengingat jenis jamur ini memiliki nilai ekonomis yang tinggi. budidaya jamur tiram menjadi model bisnis yang banyak disukai saat ini sehingga usaha budidaya jamur tiram mulai tumbuh dan berkembang. Mahasiswa Magister Manajemen Universitas Muhammadiyah Kalimantan Timur melakukan pengabdian masyarakat bekerja sama dengan Sentra Jamur Tiram Ambalat di Desa Selok Api Laut Kecamatan Samboja Kabupaten Kutai Timur yang selama ini memang konsen pada budidaya jamur tiram. Desa Selok Api Laut dalam sejarahnya merupakan desa yang ada di kawasan pesisir pantai sehingga desa tersebut sering dikunjungi banyak orang khususnya mereka yang mau menikmati suasana pantai yang sejuk dan memiliki pasir putih. Dengan lokasi yang strategis sehingga salah seorang warga desa menginisiasi untuk melestarikan jamur tiram dengan bantuan salah satu pengusaha yang berada di Kota Balikpapan. Perkembangan sentra jamur tiram tersebut dapat memproduksi jamur tiram setiap minggunya sekitar 30 kg dan hanya dipasarkan di sekitar Desa Selok Api Laut. Untuk menjangkau wilayah yang lebih luas pemilik sentra telah memperluas usahanya dengan cara memberi pelatihan kepada masyarakat sekitar agar produksi jamur tiram meningkat dan ekonomi masyarakat juga meningkat. Hasil kegiatan tersebut memberikan hasil yang positif pada mahasiswa magister manajemen Universitas Muhammadiyah Kalimantan Timur sebagai ilmu dan keterampilan yang dapat mahasiswa kembangkan sebagai potensi ekonomi kedepannya.
The Influence of Family Income, Living Environment and Education on Poverty in Palopo City Ahmad Refki Saputra; Hapid; Jusman; Adi Firmanzah
IECON: International Economics and Business Conference Vol. 2 No. 2 (2024): International Conference on Economics and Business (IECON-2)
Publisher : www.amertainstitute.com

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Abstract

This study examines the influence of family income, living environment, and education on poverty levels in Palopo City. Utilizing secondary data from the Palopo City Central Statistics Agency, the research analyzes the relationship between these exogenous variables—family income, living environment, and education—and the endogenous variable of poverty. The study employs panel data, combining time series and cross-sectional data, and uses quantitative analysis through path analysis to evaluate the relationships. The findings reveal that all proposed hypotheses are supported. Hypothesis 1 confirms that family income has a significant positive effect on poverty in Palopo City, indicating that lower family income levels are strongly associated with higher poverty rates. Hypothesis 2 establishes that the living environment has a positive and significant effect on poverty, suggesting that poor living conditions contribute substantially to poverty levels. Hypothesis 3 demonstrates that education also has a positive and significant effect on poverty, implying that limited educational attainment exacerbates poverty issues. These results underscore the interconnectedness of income, environmental conditions, and education in shaping poverty dynamics. The findings highlight the need for integrated policy interventions aimed at improving family income, enhancing living conditions, and increasing educational access to effectively combat poverty in Palopo City. Future research could explore other potential determinants and their interaction with these factors.
The Influence of Marketing Mix and Cafe Atmosphere on Customer Loyalty Through Customer Satisfaction As a Mediation Variable Risal, M.; Efendi, Achmad; Firmanzah, Adi
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 11 No. 1 (2024): JABM, Vol. 11 No. 1, Januari 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.1.141

Abstract

Background: The development of cafes and restaurants represents one of the fastest-growing sectors in Indonesia's culinary industry. This growth is evident not only in major cities but also in remote areas. As lifestyles become more sophisticated, the increasing needs of the community are driving changes in consumption patterns.Purpose: This study aims to examine the role of the marketing mix and café atmosphere on customer loyalty, mediated by customer satisfaction, in cafes and restaurants in Samarinda City.Design/Methodology/Approach: A total of 100 café and restaurant owners participated in this study. Data were analyzed using SmartPLS 3.3.Findings/Results: The results show that the marketing mix significantly influences customer satisfaction through factors such as fair pricing, appealing products, effective promotions, and strategic locations, which meet consumer expectations. Similarly, the café atmosphere, characterized by pleasant lighting, comfortable seating, and enjoyable background music, enhances customer satisfaction. Both the marketing mix and café atmosphere contribute to customer loyalty, as consumers are willing to return and recommend these establishments when they feel satisfied. Additionally, customer satisfaction itself plays a crucial role in fostering loyalty, demonstrating that a positive experience with pricing, products, promotions, and ambiance leads to higher retention rates.Conclusion: The marketing mix, café atmosphere, and customer satisfaction significantly influence customer loyalty. Each variable and its indicators play a critical role in shaping consumer behavior.Originality/Value (State of the Art): While the marketing mix and café atmosphere have been studied conceptually and theoretically, research on café atmosphere remains limited. This study contributes to the field by exploring a specific research object, including a distinct sample size, providing valuable insights for further research in this area. Keywords: café atmosphere, customer satisfaction, customer loyalty, marketing mix, café and restaurant
Measuring the economic potential of Tana Luwu: Klassen's Location Qoutient Approach and Typology Adi Firmanzah; Sri Wahyuny Mustafa; Ahmad Refki Saputra; I Ketut Patra; Jusman
IECON: International Economics and Business Conference Vol. 3 No. 1 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

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Abstract

The Tana Luwu area, which includes four districts in South Sulawesi, has a diversity of economic potential that has not been fully mapped optimally. An understanding of the leading sectors is essential to support sustainable regional economic development. Therefore, this study aims to analyze the structure and potential of the economic base sector in the Tana Luwu area using the Location Quotient (LQ) approach and Klassen Typology. The results of the study using the LQ method show the diversity of leading sectors. Luwu and North Luwu Regency place the agriculture, forestry, and fisheries sectors as the main basic sectors among other economic sectors. Palopo City places the Financial Services sector as the main basic sector among other economic sectors. East Luwu Regency places the Mining and Quarrying sector as the main basic sector, and is the only basic sector in economic activities. Klassen's Typology Analysis places several economic sectors in Tana Luwu in the developed and rapidly growing category, while other sectors are still in the developed category but are depressed, developed and left behind. These findings provide the basis for the formulation of more focused economic development policies based on the potential for local excellence.
Co-Authors Achmad Efendi Ahmad Refki Saputra Hapid I Ketut Patra Jusman M Risal M. Risal, M. Sri Wahyuny Mustafa