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All Journal Jurnal Manajemen Atma Jaya Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal MIX : Jurnal Ilmiah Manajemen Asia-Pacific Management and Business Application Prosiding Working Papers Series In Management Martabe : Jurnal Pengabdian Kepada Masyarakat Ultima Management : Jurnal Ilmu Manajemen Business Management Journal Program Studi Manajemen Jurnal Manajemen Jurnal Bakti Masyarakat Indonesia International Journal of Environmental, Sustainability, and Social Science International Journal of Science and Society (IJSOC) Jurnal Manajemen Indonesian Community Journal International Journal of Applied Business and International Management Journal of the Community Development in Asia Journal of Business Studies and Management Review International Journal of Application on Economics and Business Jurnal Manajemen Maranatha
Theresia Dwinita Laksmidewi
Fakultas Ekonomi Dan Bisnis Universitas Katolik Indonesia Atma Jaya, Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Public Health Social Sciences Other

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PENGARUH CUSTOMER EXPERIENCES TERHADAP REVISIT INTENTION DENGAN MEDIASI LEARNING IN MUSEUM DAN VISITOR SATISFACTION DI MUSEUM WAYANG Intan Audrey Indira Dewi; Dwinita Laksmidewi
Jurnal Manajemen Vol 12 No 2 (2015): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (370.274 KB) | DOI: 10.25170/jm.v12i2.814

Abstract

Revitalization of the museum in various cities in Indonesia by the government, including in Jakarta, aims to increase visits. To support this objective, museum needs to do the proper marketing strategies, one through experiential marketing approach.This study aims to reveal the effect of the customer experience on revisit intention with learning in museum and visitor satisfaction as mediation, from the perspective of museum visitors. This research was conducted at Museum Wayang, Jakarta. The result showed that customer experience in terms of five dimensions namely, sense, feel, think, act, and relate have positive effect on revisit intention through learning in museum and visitor satisfaction as mediating variables.
PARTISIPASI PELANGGAN, ANTESEDEN DAN PENGARUHNYA TERHADAP KUALITAS JASA: PERSPEKTIF SERVICE-DOMINANT LOGIC Dwinita Laksmidewi
Jurnal Manajemen Vol 11 No 2 (2014): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (304.578 KB) | DOI: 10.25170/jm.v11i2.824

Abstract

This paper studies customers as active participants in service encounter. Based on Service-Dominant Logic perspective, this paper discusses previous research related to antecedents of customer participation, and its effect on service quality. The author reveals that there is an inconsistency in previous research, the customer participation has a positive effect or otherwise negatively affect the perceived service quality. The author proposes some proposition that perceived service risk, customer readiness, and perceived control are antecedents of customer participation. Further, the author proposes that the effect of value creation on service quality is moderated by customer culture and organizational culture.
PENGARUH SPORT SPONSORSHIP TERHADAP REPURCHASE INTENTION Jonatan Jonatan; Theresia Dwinita Laksmidewi
Prosiding Working Papers Series In Management Vol 10, No 1 (2018): Prosiding Working Papers Series In Management
Publisher : Prosiding Working Papers Series In Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (176.576 KB)

Abstract

Sports are a very interesting activity to be sponsored for companies that have a target market in that field. The company participated directly with Indonesian futsal league event that attracted the fans of futsal by cooperating through sponsorship of big futsal team in Indonesia. This study examined the effect of Sport Sponsorship on Repurchase Intention of Futsal Product SPECS. The research method used survey on a sample of 150 respondents of Futsal player. Hypothesis testing using multiple regression. Result showed that personal liking for the event and attitude to the sponsor have effect on repurchase intention. Whereas perceived status of event, sponsor event fit, sincerity of sponsor and ubiquity of sponsor had no effect on repurchase intention.Keyword: Sport Sponsorship, Repurchase Intention
HUBUNGAN JOB INVOLVEMENT, ORGANIZATIONAL COMMITMENT, PROFESSIONAL COMMITMENT DAN TEAM COMMITMENT: PERBANDINGAN GENERASI X DAN GENERASI Y DI FIFGROUP Glen Samuel; Theresia Dwinita Laksmidewi
Prosiding Working Papers Series In Management Vol 10, No 1 (2018): Prosiding Working Papers Series In Management
Publisher : Prosiding Working Papers Series In Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (455.737 KB)

Abstract

The purpose of this study is to determine whether there is a difference between Generation X and Generation Y in terms of Job Involvement, Organizational Commitment, Professional Commitment and Team Commitment. In addition, this study also looks at the relationship between Job Engagement, Organizational Commitment, Professional Commitment and Team Commitment.Sampling method in this research is convenience sampling. The research was conducted at the FIFGROUP. By using a sample of 91 respondents consisting of 42 respondents X generation and 49 respondents Y generation. Data analysis method using SPSS 22 with One Way ANOVA analysis. Based on the findings generated from this study there is a difference between Generation X and Generation Y, where Y generation has a higher Commitment, Commitment, Commitment Commitment and Team Commitment level than X generation, and other findings found no relationship between work involvement variables to affective commitment variables, continuous commitment, normative commitment, professional commitment and team commitment Keywords: Generation X, Generation Y, Job Involvement, Organizational Commitment, Professional Commitment, Team Commitment.
PELATIHAN PERSIAPAN ORANG TUA MURID SD KATOLIK NUSA MELATI JAKARTA TIMUR DALAM MENGHADAPI SEKOLAH ONLINE DI ERA NEW NORMAL Yohanes Arianto Budi Nugroho; Dwinita Laksmidewi; Yasintha Soelasih; Sumani Sumani
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 4, No 3 (2021): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v4i3.840-846

Abstract

Kasus positif COVID-19 di Indonesia pertama kali dideteksi pada tanggal 2 Maret 2020, ketika dua orang terkonfirmasi tertular dari seorang warga negara Jepang. Pada tanggal 9 April, pandemi sudah menyebar ke 34 provinsi dengan DKI Jakarta, Jawa Barat dan Jawa Tengah sebagai provinsi paling terpapar virus corona di Indonesia. Sampai tanggal 23 Januari 2021, Indonesia telah melaporkan 977.474 kasus positif menempati peringkat pertama terbanyak di Asia Tenggara. Selama masa pandemi ini, Kemendikbud menerapkan belajar dari rumah, di akhir Maret 2020. Pembelajaran daring, serta merta menyadarkan kita akan potensi luar biasa internet yang belum dimanfaatkan sepenuhnya dalam berbagai bidang, termasuk bidang pendidikan. Tanpa batas ruang dan waktu, kegiatan pendidikan bisa dilakukan kapanpun dan dimanapun. Terlebih lagi, di era dimana belum ada kepastian kapan pandemi ini akan berakhir, sehingga pembelajaran daring adalah kebutuhan mutlak yang harus dipenuhi oleh seluruh masyarakat Indonesia. Namun, dibalik setiap sisi positif suatu hal, pastilah tersimpan sisi negatif, atau setidaknya kemungkinan buruk yang bisa saja terjadi. Oleh karena itu, Orang tua perlu diberikan pelatihan mengenai bagaimana cara orang tua ikut berpartisipasi dalam pendidikan karakter siswa usia SD, supaya bisa mendidik siswa menjadi generasi muda yang pintar dan memiliki karakter yang kuat. Dalam rangka memberi pelatihan bagi orang tua untuk mempersiapkan mereka dalam menghadapi sekolah daring di era new normal, maka Fakultas Ekonomi dan Bisnis Unika Atma Jaya bekerja sama dengan SD Katolik Nusa Melati Jakarta Timur untuk memberikan pelatihan bagi orang tua siswa SD. 
STUDI TENTANG EFEK GREEN ADVERTISING PADA INTENSI MEMBELI DENGAN PERILAKU PEDULI LINGKUNGAN SEBAGAI MODERASI Dwinita Laksmidewi
Jurnal Manajemen Vol. 20 No. 1 (2016): February 2016
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v20i1.64

Abstract

Studi ini bertujuan meneliti apakah iklan bertema lingkungan (green advertising) memiliki efek yang positif terhadap perilaku konsumen. Penelitian menggunakan metode eksperimen yang terdiri dari 2 studi. Hasil studi 1 memperlihatkan bahwa green advertising berpengaruh positif terhadap intensi membeli, melalui mediasi brand attitude dan sikap terhadap iklan. Perilaku peduli lingkungan memiliki peran moderasi, green advertising dapat berpengaruh langsung terhadap intensi membeli pada konsumen yang memiliki perilaku peduli lingkungan yang sangat tinggi. Studi 2 menunjukkan bahwa apabila konsumen diberikan pengetahuan tentang isu lingkungan, maka green advertising akan berpengaruh positif terhadap brand attitude, yang kemudian berpengaruh terhadap intensi membeli.This study aims to examine whether green advertising has positive effect on consumer behavior. The study uses an experimental method that consists of two studies. Study 1 results show that green advertising have positive effect on purchase intention, through the mediation of brand attitude and attitude toward advertising. Green behavior has a moderation role; green advertising has direct effect on purchase intention when consumers have a high green behavior. Study 2 shows that brand attitude will be higher when consumers have highenvironmental knowledge, and then should have a positive effect on purchase intention as the result.
The Effect Of Anthropomorphic Appeal On Consumer Protective Behavior In Service Facilities Dwinita Laksmidewi
Jurnal Manajemen Vol. 25 No. 3 (2021): October 2021
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v25i3.763

Abstract

Implementing health protocols, wearing masks, and maintaining physical distance in the service facilities are necessary during this Covid-19 pandemic. So, we need a health appeal message in the service industry to discipline consumer behaviour. This study examines the effects of anthropomorphic persuasive appeal on consumer protective behavior. This study consists of two studies and used an experimental method. The results showed that the anthropomorphic persuasive message made consumers feel more fear, understand the message more easily, and perceive that the object had more power. The effect of messages on protective behavior is significantly mediated by fear. Meanwhile, ease of understanding and power are not significant mediations. Study 2 which focuses on the application in service facilities also shows that anthropomorphic appeal can influence protective behaviour. These results indicate that the emotional aspect, in this case, the fear of consumers, has more influence on protective behaviour.
Does The Consumers Materialism Affect Their Green Behavior? Dwinita Laksmidewi
Journal of The Community Development in Asia Vol 5, No 1 (2022): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (253.163 KB) | DOI: 10.32535/jcda.v5i1.1382

Abstract

The millennial generation is creative, innovative, and cares about sustainability. However, compared to the previous generations, they are the most consumptive. This study investigates their materialism effect on their adaptation to green values, their involvement in environmental sustainability, and the behavior of buying green products. The research was conducted using a survey method on 312 millennial respondents in Jakarta, Indonesia. The research model was processed using PLS-SEM. The results show that the respondents have moderate-level materialism. Consumer materialism has a significant effect on the green value adopted, which significantly affects green behavior. Materialism and green values also significantly affect their involvement in environmental issues. Materialism has no significant direct effect on green behavior and does not directly affect the involvement of environmental issues. However, the effect of materialism on green behavior is mediated by green values. The main finding of this research is that moderate-level materialism of millennial consumers increases the value of environmental care and encourages their desire to buy environmentally friendly products. This finding suggests that using green products might help consumers express themselves as knowledgeable people and signify their success.
PELATIHAN ANALISIS HASIL UJI KENYAMANAN PENGGUNA KAKI PALSU DENGAN MENGGUNAKAN METODE SIX MINUTE WALK TEST METHOD Agustinus Purna Irawan; Dwinita Laksmidewi; Antonius Singgih Setiawan
Jurnal Bakti Masyarakat Indonesia Vol. 5 No. 2 (2022): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jbmi.v5i2.20642

Abstract

Gait analysis aims to obtain data and information related to the use of the prosthesis by respondents, in order to obtain data on walking speed (m/s), stride length (cm), number of steps per minute, total stride length per one walking cycle, the total distance traveled over a certain period of time, the energy required to walk and any abnormalities that may occur during the analysis process. This activity is closely related to the ease of using the prosthesis, security and safety, and comfort when walking with the help of the prosthesis. Analysis of the walking pattern was carried out by means of the respondent walking normally for 6 minutes using a prosthesis prototype (Six Minute Walk Test Method). This training is given to Micro, Small and Medium Enterprises (MSMEs) which are partners in community service activities. MSME partners produce prosthetic limbs by applying appropriate technology that has been developed by the Research Team. The results of the training show that MSMEs Partners can carry out their own convenience test well. The results obtained are MSMEs Partners can measure the comfort of prosthetic users with the criteria that have been generated from the development of appropriate technology produced by the Research Team   ABSTRAK: Analisis pola jalan atau Gait Analysis bertujuan untuk mendapatkan data dan informasi yang berkaitan dengan penggunaan prosthesis oleh responden, sehingga diperoleh data kecepatan jalan (m/s), panjang langkah (cm), jumlah langkah per menit, panjang langkah total per satu siklus berjalan, jarak tempuh total selama kurun waktu tertentu, energi yang diperlukan untuk berjalan dan kelainan yang mungkin terjadi selama proses analisis. Semua yang dilakukan sangat berkaitan dengan kemudahan dalam menggunakan prosthesis, keamanan dan keselamatan, serta kenyamanan saat berjalan dengan bantuan prosthesis. Analisis pola jalan dilakukan dengan cara responden berjalan normal selama 6 (enam) menit menggunakan prototipe prosthesis atau disebut dengan metode Six Minute Walk Test Method. Pelatihan ini diberikan kepada UMKM Mitra yang memproduksi kaki palsu dengan menerapkan teknologi tepat guna yang telah dikembangkan oleh Tim Peneliti. Pelatihan dilaksanakan di tempat UMKM Mitra untuk semua karyawannya. Hasil Pelatihan menunjukan bahwa UMKM Mitra dapat melaksanakan sendiri uji kenyamanan dengan baik. Hasil yang diperoleh adalah UMKM Mitra dapat melakukan pengukuran kenyamanan pengguna kaki palsu dengan kriteria yang telah dihasilkan dari pengembangan teknologi tepat guna yang dihasilkan oleh Tim Peneliti.
FACTORS AFFECTING IMPULSIVE BUYING IN MOBILE COMMERCE WITH STIMULUS-ORGANISM-RESPONSE (S-O-R) PERSPECTIVE Kartika Sari; Dwinita Laksmidewi
Journal of Business Studies and Management Review Vol. 5 No. 1 (2021): JBSMR, Vol. 5 No.1, December 2021
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (342.887 KB) | DOI: 10.22437/jbsmr.v5i1.14746

Abstract

This research aims to learn the factors that impact impulse buying in online purchases using mobile commerce with a stimulus-organism-response (SOR) perspective in the e-commerce industry. Data collection using online surveys with sampling using purposive sampling, only buyers who have done online shopping using smartphones on e-commerce platforms. Data processing using Partial Lease Square-Structural Equation Model (PLS-SEM). The research analysis outcomes that the architectural quality of the website, promotion campaign, and enjoyment have a significant effect on positive affect. Furthermore, positive affect has a positive and significant effect on impulsive buying. Positive affect has a complementary mediation effect in the correlation between the architectural quality of the website and enjoyment of impulsive buying. Meanwhile, positive affect becomes a competitive mediation in the correlation between promotion campaigns and impulsive buying. Keywords: Architectural quality of website, promotion, enjoyment, positive qffect, impulsive buying, Stimulus-Organism-Response (S-O-R), mobile commerce
Co-Authors Agustinus Purna Irawan Antonius Singgih Setiawan Brian Jordy Budirahardjo, Mario Catherine Shania Prahandani Danendra, Albertus Raditya Eryuniyanti, Eryuniyanti Estri Cinta Tyas Gusti Ginting, Nencilia Agita Glen Samuel Intan Audrey Indira Dewi Intan Audrey Indira Dewi, Intan Audrey Indira Johnson Jonatan Jonatan Kartika Sari Kumara, Kairos Leonard Surijadi Jonatan Leonard Surijadi Jonatan, Leonard Surijadi Mathea, Nessa Nencilia Agita Ginting Nessa Mathea Olivia SUREJA Purnama Jaya Susilo Putri Daniela Christine Farida Uli R. Aditya Gunawan, R. Aditya Rakhdiny Sustaningrum Samoedro, Erlang Stefano Capriati Winarno Sumani Sumani Susilo, Purnama Jaya Yasintha Soelasih Yohanes Arianto Budi Nugroho