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All Journal Jurnal Manajemen Atma Jaya Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Asia-Pacific Management and Business Application Martabe : Jurnal Pengabdian Kepada Masyarakat Ultima Management : Jurnal Ilmu Manajemen Jurnal Manajemen International Journal of Environmental, Sustainability, and Social Science Jurnal Manajemen International Journal of Applied Business and International Management Journal of the Community Development in Asia Journal of Business Studies and Management Review International Journal of Application on Economics and Business
Dwinita Laksmidewi, Dwinita
Universitas Katolik Indonesia Atma Jaya Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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The Influence of Social Media Influencer Endorsement on Purchase Intention with the Mediating Roles of Parasocial Interaction and Possession Envy Mathea, Nessa; Laksmidewi, Dwinita
International Journal of Applied Business and International Management Vol 9, No 2 (2024): August 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v9i2.2732

Abstract

This study investigates the impact of social media influencer endorsements on purchase intention while examining the mediating roles of parasocial interaction, possession envy, brand credibility, and brand attractiveness. The research employs surveys targeting social media users experienced in influencer endorsements who regularly purchase influencer-recommended products or services. The sample includes diverse respondents across age groups and demographics. SEM-PLS with SmartPLS software is utilized for data analysis. Findings reveal that social media influencer endorsements significantly enhance purchase intention. Parasocial interaction is identified as a mediator in the relationship between influencer endorsements and purchase intention. However, possession envy does not serve as a mediator for social media interactions' influence on purchase intention. In essence, perceived interactions with influencers and feelings of possession envy play pivotal roles in explaining the link between influencer endorsements and purchase intention. Additionally, brand attractiveness and brand credibility act as intermediaries in the impact of social media interactions on purchase intention. This study contributes valuable insights into the dynamics of influencer marketing and its effects on consumer behavior.
Does The Consumers Materialism Affect Their Green Behavior? Laksmidewi, Dwinita
Journal of The Community Development in Asia Vol 5, No 1 (2022): January 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v5i1.1382

Abstract

The millennial generation is creative, innovative, and cares about sustainability. However, compared to the previous generations, they are the most consumptive. This study investigates their materialism effect on their adaptation to green values, their involvement in environmental sustainability, and the behavior of buying green products. The research was conducted using a survey method on 312 millennial respondents in Jakarta, Indonesia. The research model was processed using PLS-SEM. The results show that the respondents have moderate-level materialism. Consumer materialism has a significant effect on the green value adopted, which significantly affects green behavior. Materialism and green values also significantly affect their involvement in environmental issues. Materialism has no significant direct effect on green behavior and does not directly affect the involvement of environmental issues. However, the effect of materialism on green behavior is mediated by green values. The main finding of this research is that moderate-level materialism of millennial consumers increases the value of environmental care and encourages their desire to buy environmentally friendly products. This finding suggests that using green products might help consumers express themselves as knowledgeable people and signify their success.
PENGARUH KEBAJIKAN, INTEGRITAS, KOMPETENSI, DAN KUALITAS INFORMASI TERHADAP INTENSI MEMBELI PRODUK DI INSTAGRAM Susilo, Purnama Jaya; Laksmidewi, Dwinita
ULTIMA Management Vol 14 No 2 (2022): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v14i2.1737

Abstract

Abstract - The Instagram application is currently a popular application for selling products, including fashion products, by young people in Indonesia society. This study aims to examine the effect of perceived benevolence or the perception that stores on Instagram do good things, the integrity or honesty of stores, the competence, and the quality of the information provided by stores on Instagram, on purchase intentions. The research was conducted using a survey method, with consumer respondents who shop online for fashion products on Instagram. Hypothesis testing using mediation test with SPSS macros. The results show that perceived benevolence, integrity, and competence have a positive effect on purchase intention and are significantly mediated by consumer trust. Keywords: Perceived Benevolence; Integrity; Competence; Quality of Information; Trust; Instagram
THE INFLUENCE OF PERCEIVED HOSPITAL SERVICE QUALITY ON PATIENTS' HEALTH-RELATED QUALITY OF LIFE AND REVISIT INTENTION Danendra, Albertus Raditya; Irawan, Agustinus Purna; Laksmidewi, Dwinita; Samoedro, Erlang; Eryuniyanti, Eryuniyanti
International Journal of Application on Economics and Business Vol. 2 No. 1 (2024): February 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i1.2822-2831

Abstract

Improved hospital service quality is anticipated to enhance the Health-Related Quality of Life (HRQL) for patients with heart and internal medicine diseases. This cross-sectional study at Persahabatan General Hospital (RSUP Persahabatan) explores the influence of perceived hospital service quality on HRQL and revisit intentions among 120 cardiology and internal medicine outpatient clinic patients. Findings reveal no direct impact on HRQL and revisit intention, but a significant influence on patient satisfaction and trust. Patient satisfaction acts as a crucial mediator between service quality perception and HRQL and revisit intention, emphasizing the need for enhanced procedural ease and healthcare staff training at RSUP Persahabatan.
Faktor yang Mendorong Intensi untuk Melanjutkan Penggunaan Dompet Digital: Studi Pada Pengguna di Pulau Jawa Budirahardjo, Mario; Laksmidewi, Dwinita
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 2 (2022): JABM Vol. 8 No. 2, Mei 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.2.444

Abstract

The tight competition in the e-wallet market and the rapid growth in the number of users in Indonesia require e-wallet companies to retain their users. This study aims to analyze the direct and indirect effects perceived security, trust in mobile payment, perceived usefulness, perceived enjoyment, user interface on user’s continuance intention to use e-wallet. The type of data in this research is primary data, with an online survey method using google form, and the sample technique is purposive sampling, involving 350 respondents who live in Java and for the last 1 month have used one of the GoPay, OVO, DANA, or ShopeePay. Data analysis using Structural Equation Model. The results show that perceived security, trust in mobile payments, user interface can not directly affect the user's continuance intention to use e-wallet. Meanwhile, perceived usefulness and perceived enjoyment have direct effect on continuance intention to use. The results of the indirect effect proved that satisfaction can mediate the influence of trust in mobile payment, perceived usefulness, perceived enjoyment, user interface on user’s continuance intention to use e-wallet. However, satisfaction was not able to mediate the effect of user's perceived security on continuance intention to use. Keywords: perceived usability, perceived security, trust in mobile payment, satisfaction, continuance intention to use
PELATIHAN PERSIAPAN ORANG TUA MURID SD KATOLIK NUSA MELATI JAKARTA TIMUR DALAM MENGHADAPI SEKOLAH ONLINE DI ERA NEW NORMAL Budi Nugroho, Yohanes Arianto; Laksmidewi, Dwinita; Soelasih, Yasintha; Sumani, Sumani
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 4, No 3 (2021): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v4i3.840-846

Abstract

Kasus positif COVID-19 di Indonesia pertama kali dideteksi pada tanggal 2 Maret 2020, ketika dua orang terkonfirmasi tertular dari seorang warga negara Jepang. Pada tanggal 9 April, pandemi sudah menyebar ke 34 provinsi dengan DKI Jakarta, Jawa Barat dan Jawa Tengah sebagai provinsi paling terpapar virus corona di Indonesia. Sampai tanggal 23 Januari 2021, Indonesia telah melaporkan 977.474 kasus positif menempati peringkat pertama terbanyak di Asia Tenggara. Selama masa pandemi ini, Kemendikbud menerapkan belajar dari rumah, di akhir Maret 2020. Pembelajaran daring, serta merta menyadarkan kita akan potensi luar biasa internet yang belum dimanfaatkan sepenuhnya dalam berbagai bidang, termasuk bidang pendidikan. Tanpa batas ruang dan waktu, kegiatan pendidikan bisa dilakukan kapanpun dan dimanapun. Terlebih lagi, di era dimana belum ada kepastian kapan pandemi ini akan berakhir, sehingga pembelajaran daring adalah kebutuhan mutlak yang harus dipenuhi oleh seluruh masyarakat Indonesia. Namun, dibalik setiap sisi positif suatu hal, pastilah tersimpan sisi negatif, atau setidaknya kemungkinan buruk yang bisa saja terjadi. Oleh karena itu, Orang tua perlu diberikan pelatihan mengenai bagaimana cara orang tua ikut berpartisipasi dalam pendidikan karakter siswa usia SD, supaya bisa mendidik siswa menjadi generasi muda yang pintar dan memiliki karakter yang kuat. Dalam rangka memberi pelatihan bagi orang tua untuk mempersiapkan mereka dalam menghadapi sekolah daring di era new normal, maka Fakultas Ekonomi dan Bisnis Unika Atma Jaya bekerja sama dengan SD Katolik Nusa Melati Jakarta Timur untuk memberikan pelatihan bagi orang tua siswa SD. 
The Effect of Health Warnıngs in Cıgarette Packagıng on Repurchase Intentıon: A Study on Indonesıan Consumers Laksmidewi, Dwinita; Jonatan, Leonard Surijadi
APMBA (Asia Pacific Management and Business Application) Vol. 4 No. 3 (2016)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2016.004.03.3

Abstract

This study aims to examine the effect of health warnings on cigarette packs which are mortality-themed on repurchase intention, based on the perspective of terror management theory. This study used an experimental method with Indonesian adult smokers as participants. The results indicate that mortality warnings on cigarette packs conveyed in the form of pictures are more effective to influence the perception of health risks, compared to text warnings. The picture of deadly diseases caused by smoking ismore effective than the pictures do not show the deadly disease. Perceived health risk significantly mediates the effect of mortality warning on cigarette repurchase intention. However, smoking self-esteem does not significantly moderate the effect.
Co-Authors Agustinus Purna Irawan Budi Nugroho, Yohanes Arianto Budirahardjo, Mario Danendra, Albertus Raditya Eryuniyanti, Eryuniyanti Intan Audrey Indira Dewi, Intan Audrey Indira Johnson Kumara, Kairos Leonard Surijadi Jonatan, Leonard Surijadi Mathea, Nessa Samoedro, Erlang Sumani . SUREJA, Olivia Susilo, Purnama Jaya Yasintha Soelasih