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Journal : Agrifitia: Journal of Agribusiness Plantation

Persepsi dan Faktor-Faktor Sosial Ekonomi yang Mempengaruhi Keputusan Tenaga Kerja Lepas (BHL) Bekerja pada Perkebunan Kelapa Sawit Nafiah, Riska Ilma; Suswatiningsih, Tri Endar; Kurniawati, Fitri
AGRIFITIA : Journal of Agribusiness Plantation Vol. 3 No. 2 (2023): SEPTEMBER
Publisher : Program Studi Agribisnis INSTIPER Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55180/aft.v3i2.827

Abstract

This research conducted at PT. Nusamas Griya Lestari aims to determine the perception of casual workers (BHL) regarding the choice of working on oil palm plantations, and find out what socio-economic factors influence the length of time casual workers work on oil palm plantations. This research was conducted using a descriptive method with a quantitative approach. Sampling used a simple random sampling method with a sample size of 66 respondents. Data were analyzed using multiple linear regression analysis. The research results showed that casual workers chose to continue working on oil palm plantations because of the perception that wages were high, there were free health facilities in the form of clinics and the distance from home to the plantation were reasons for continuing to work on oil palm plantations. Based on the results of multiple linear regression analysis, age, gender and facilities provided by the company have a significant effect on the length of work of casual daily employees working on oil palm plantations.
Pengaruh Beban Kerja terhadap Turnover Intention pada Karyawan Panen dan Perawatan di Perusahaan Perkebunan Kelapa Sawit Sodikin, Muhammad; Suswatiningsih, Tri Endar; Kurniawati, Fitri
AGRIFITIA : Journal of Agribusiness Plantation Vol. 4 No. 1 (2024): MARET
Publisher : Program Studi Agribisnis INSTIPER Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55180/aft.v4i1.1027

Abstract

Employees are an important part of palm oil plantation companies. Employee workload needs to be considered so that they are comfortable when working.This research was carried out at PT Karya Makmur Bahagia which operates in the field of oil palm plantations and Crude Palm Oil (CPO) producers located in the Mentaya Region, Central Kalimantan. This research aims to determine the workload received by harvest and maintenance employees and determine the effect of workload on turnover intention among harvest and maintenance employees. This type of research is quantitative descriptive. The sample used in this research was 15 harvest employees and 15 maintenance employees using incidental sampling techniques. Data were analyzed using regression analysis. The research results showed that 47% of harvest employees had a moderate workload, and 47% of maintenance employees had a light workload. Workload has a positive effect on employee turnover intentions
Efisiensi Pemasaran Bawang Merah di Desa Selopamioro, Kecamatan Imogiri Kabupaten Bantul, DIY Nugroho, Mayang Ambarwati; Suswatiningsih, Tri Endar; Ismiasih
AGRIFITIA : Journal of Agribusiness Plantation Vol. 4 No. 1 (2024): MARET
Publisher : Program Studi Agribisnis INSTIPER Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55180/aft.v4i1.1066

Abstract

This research was conducted at Selopamioro village, Imogiri county, Bantul district. The tedious shallot marketing chain and a big difference in price affected by the marketers resulted in the farmers being left with dissatisfied prices. The purpose of this research is to understand the marketing pattern (channel), the price difference (margin) the efficiency of the marketing system and farmer’s share. The research volunteers of farmers and merchants surveyed with the snowball sampling method consisted of 25 farmers, 3 collectors, 3 wholesalers, and 3 small merchants. The marketing channel was discussed descriptively, meanwhile, the price difference (margin) and the marketing efficiency were explained quantitatively and supported by data and equations. The result showed that Selopamioro village used 2 different channels to market the shallot harvest which are, 1st channel: Farmers – Collectors – Wholesalers – Small Merchants – Consumers; and 2nd channel: Farmers – Collectors – Wholesalers – Consumers. The marketing efficiency in the village has proven to be “efficient”, where the highest efficiency comes from the 2nd channel with 2,84% compared 1st channel with 2,92%. The price difference (margin) on the 1st channel costs 21.500 Rp/Kg, while the 2nd channel costs 16.500 Rp/Kg. The score of Farmer's sharehas been “efficient” with the score of 1st channel is 48,81% and 2nd channel is 55,41%.
Analisis Pengaruh Bauran Pemasaran terhadap Perilaku Konsumen Kopi (Studi Kasus: Konsumen Kedai Kopi di Desa Condong Catur Kecamatan Depok Kabupaten Sleman) Rosyadi, Muhammad As’ad; Suswatiningsih, Tri Endar; Ambarsari, Arum
AGRIFITIA : Journal of Agribusiness Plantation Vol. 5 No. 1 (2025): MARET
Publisher : Program Studi Agribisnis INSTIPER Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55180/aft.v5i1.637

Abstract

This research aims to determine the characteristics of coffee shop consumers, the ap This research aims to determine the characteristics of coffee shop consumers, the application of marketing mix components, and the influence of these components on consumer behavior at coffee shops in Condongcatur Village. The location for the study was deliberately chosen (purposive sampling). The research was conducted in three coffee shops: Samasta Coffee, Jempolan Coffee, and Tilasawa Coffee Roaster. The sampling method used was Accidental Sampling. The total sample size for this study was 45 respondents. Data analysis was conducted using multiple linear regression analysis. The results of this study indicate that the characteristics of coffee shop consumers are predominantly male, with an average age of 25 years, primarily students. The average distance from home to the coffee shop is 4.7 km, with an average frequency of visits of 2 times per month. Among the three coffee shops studied, Jempolan Coffee had the best implementation of marketing mix components. Furthermore, the marketing mix did not have a significant effect on price, promotion, product, and place.