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All Journal J@TI (TEKNIK INDUSTRI) Golden Ratio of Marketing and Applied Psychology of Business
Faisal Adi Nugroho, Faisal Adi
Program Studi Teknik Industri Universitas Diponegoro
Economics, Econometrics & Finance Industrial & Manufacturing Engineering

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ANALISA FAKTOR YANG MEMPENGARUHI KENYAMANAN BERKENDARA PADA PENUMPANG KERETA API TAWANG JAYA MENGGUNAKAN STRUCTURAL EQUATION MODELLING Sari, Diana Puspita; Pujotomo, Darminto; Hartini, Sri; Nugroho, Faisal Adi
J@ti Undip : Jurnal Teknik Industri Volume 10, No. 3, September 2015
Publisher : Departemen Teknik Industri, Fakultas Teknik, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (375.789 KB) | DOI: 10.12777/jati.10.3.133-140

Abstract

Kereta api merupakan salah satu moda transportasi dengan jumlah penumpang yang besar. Pengoperasian kereta api Tawang Jaya merupakan salah satu upaya untuk mengakomodir rute perjalanan Semarang – Jakarta dan sebaliknya. Studi pendahuluan mencatat bahwa telah terjadi ketidaknyamanan pada kereta api Tawang Jaya yang diiringi dengan penurunan jumlah penumpang. Penurunan jumlah penumpang mungkin disebabkan karena ketidaknyamanan, sehingga banyak penumpang yang beraliih menggunakan moda transportasi lain atau kereta jenis lain. Hal ini dibuktikan dengan kenaikan jumlah penumpang kereta kelas bisnis dan eksekutif pada waktu yang bersamaan. Studi ini bertujuan untuk mengetahui persepsi kenyamanan pada perjalanan kereta api Tawang Jaya dengan menggunakan Structural Equation Modelling (SEM) menggunakan software AMOS versi 21.0. Pendekatan Structural Equation Modelling (SEM) digunakan untuk menjelaskan secara sistematis kenyamanan pelanggan kereta api melalui beberapa faktor (suasana kabin, tempat duduk, gejala mabuk perjalanan, faktor terowongan, keletihan dan kenyamanan berkendara) serta menghitung pengaruh dari faktor-faktor tersebut terhadap kenyamanan. Hasil dari penelitian menunjukkan bahwa faktor yang secara langsung berpengaruh signifikan terhadap kenyamanan berkendara adalah suasana kabin dengan bobot sebesar 0.60. Sementara itu faktor yang secara tidak langsung berpengaruh signifikan terhadap kenyamanan berkendara melalui mediasi keletihan adalah tempat duduk dengan bobot sebesar 0.5394.   Kata kunci: kenyamanan; kereta api; structural equation modelling (SEM)   Abstract   Railway is one of the transportation vehicle with a large number of passenger. The operation of Tawang Jaya Train is one way to accomodate the route of Semarang – Jakarta and reversed. The pilot study notes that discomfort problem has occured in Tawang Jaya Train and caused decreasing the number of passenger. Decrease in the number of passengers may be caused because of discomfort, so a lot of passengers who switch to using other modes of transportation or other of trains. This is evidenced by the increase in the number of train passengers in business class and executive at the same time..This study aims to knowing about comfort perceptions in travelling by Tawang Jaya Train by using Structural Equation Modelling (SEM) using AMOS version 21.0 software. Structural Equation Modelling (SEM) is used to explain sistematically about comfort in train passenger with several factors (Ambient Factor, Seat Factor, Tunnelling effect factor, motion sickness factor, human fatigue and rde comfort) and calculate the effect from those factos to comfort perceptions.The result of this research shows the factor that significantly have direct effect to ride comfort is ambient factor with 0.60 of loading factor. Meanwhile, the factor that significantly have indirect effect to ride comfort mediated by human fatigue is seat factor with 0.5394 of loading factor. Keywords: ride comfort; train; structural equation modelling (SEM)
The Influence of TikTok Social Media and Fear of Missing Out on Skintific Purchase Intention among Urban TikTok Users in Bandung Nugroho, Faisal Adi; Sutisna, Ma'mun
Golden Ratio of Marketing and Applied Psychology of Business Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v6i1.1250

Abstract

In the digital age, TikTok has emerged as a dominant platform influencing consumer behavior, particularly in the beauty and skincare industry. While previous research has explored the general impact of social media on purchase intention, limited studies have focused on the combined effect of TikTok-specific content and the psychological phenomenon of Fear of Missing Out (FoMO) within a localized urban context. This study aims to investigate the influence of TikTok and FoMO on the purchase intention of the skincare brand Skintific among urban TikTok users in Bandung, Indonesia. Employing a quantitative explanatory approach, data were collected from 331 respondents aged 18–34 through an online survey using non-probability purposive sampling. The data were analyzed using multiple linear regression via SPSS software. The findings reveal that both TikTok social media and FoMO have a positive and statistically significant influence on consumer purchase intention. Uniquely, this study identifies how trendy, emotionally engaging TikTok content synergizes with FoMO to create psychological urgency, leading to heightened purchase desire, especially for skincare products that promise immediate social validation. By situating the analysis within the context of a rapidly growing Southeast Asian urban market, this research provides nuanced insights into how digital content and emotional triggers jointly shape e-commerce behavior. The study offers practical implications for marketers, suggesting that effective TikTok strategies should combine compelling content with psychological cues to maximize consumer engagement. This research contributes to the evolving digital marketing and behavioral psychology literature by highlighting a context-specific, dual-factor influence on consumer decision-making.
Co-Authors Darminto Pujotomo Diana Puspita Sari Sri Hartini Sutisna, Ma'mun