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All Journal JOURNAL OF HEALTHCARE TECHNOLOGY AND MEDICINE Jurnal Kebidanan Dan Kesehatan Tradisional Golden Ratio of Marketing and Applied Psychology of Business Kreativitas Pada Pengabdian Masyarakat (Krepa) Records Management System Journal Applied Business and Administration Journal (ABAJ) Journal Research Midwifery Politeknik Tegal
Sutisna, Ma'mun
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Energy Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Optimalisasi Brand Awareness Pada PT X Melalui Event Marketing Dinah, Syafi'ah; Sutisna, Ma'mun
Kreativitas Pada Pengabdian Masyarakat (Krepa) Vol. 3 No. 9 (2024): Kreativitas Pada Pengabdian Masyarakat (Krepa)
Publisher : CV SWA Anugerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8765/krepa.v3i9.7426

Abstract

The increasingly intense business competition, particularly among Micro, Small, and Medium Enterprises (MSMEs), poses significant challenges for business actors to maintain their existence amidst the growing number of competitors. This study aims to analyze the impact of event marketing on brand awareness for food and beverage companies in Bandung. The data collection method employed in this study is qualitative, using time-series analysis. The results show that event marketing positively influences the brand awareness of Company X, as evidenced by an increase in searches on Google Trends.
The Influence of TikTok Social Media and Fear of Missing Out on Skintific Purchase Intention among Urban TikTok Users in Bandung Nugroho, Faisal Adi; Sutisna, Ma'mun
Golden Ratio of Marketing and Applied Psychology of Business Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v6i1.1250

Abstract

In the digital age, TikTok has emerged as a dominant platform influencing consumer behavior, particularly in the beauty and skincare industry. While previous research has explored the general impact of social media on purchase intention, limited studies have focused on the combined effect of TikTok-specific content and the psychological phenomenon of Fear of Missing Out (FoMO) within a localized urban context. This study aims to investigate the influence of TikTok and FoMO on the purchase intention of the skincare brand Skintific among urban TikTok users in Bandung, Indonesia. Employing a quantitative explanatory approach, data were collected from 331 respondents aged 18–34 through an online survey using non-probability purposive sampling. The data were analyzed using multiple linear regression via SPSS software. The findings reveal that both TikTok social media and FoMO have a positive and statistically significant influence on consumer purchase intention. Uniquely, this study identifies how trendy, emotionally engaging TikTok content synergizes with FoMO to create psychological urgency, leading to heightened purchase desire, especially for skincare products that promise immediate social validation. By situating the analysis within the context of a rapidly growing Southeast Asian urban market, this research provides nuanced insights into how digital content and emotional triggers jointly shape e-commerce behavior. The study offers practical implications for marketers, suggesting that effective TikTok strategies should combine compelling content with psychological cues to maximize consumer engagement. This research contributes to the evolving digital marketing and behavioral psychology literature by highlighting a context-specific, dual-factor influence on consumer decision-making.
Pengaruh Penggunaan Multimedia “Edukasi Anemia” Terhadap Perubahan Pengetahuan Dan Sikap Pencegahan Anemia Pada Ibu Hamil Di Puskesmas Ibrahim Adjie Kota Bandung Wahyuni, Alfitri; Sutisna, Ma'mun; ZA, Raudhatun Nuzul
JOURNAL OF HEALTHCARE TECHNOLOGY AND MEDICINE Vol 10, No 1 (2024): April 2024
Publisher : Universitas Ubudiyah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33143/jhtm.v10i1.4084

Abstract

Wanita hamil sangatlah rentan menderita anemia defisiensi besi dikarenakan kebutuhan akan oksigen yang lebih tinggi yang mengakibatkan meningkatnya produksi erythropoietin (EPO). Penatalaksanaan pencegahan anemia pada ibu hamil perlu didukung pengetahuan dan sikap yang dapat menunjang kesejahteraan ibu hamil. Media edukasi berperan penting untuk meningkatkan pengetahuan serta sikap ibu dalam mencegah anemia pada ibu hamil. Penelitian bertujuan melakukan analisis pengaruh penggunaan multimedia “Edukasi Anemia” terhadap pengetahuan serta sikap ibu mengenai pencegahan anemia dibanding dengan media edukasi konvensional oleh bidan. Penelitian menggunakan metode kuantitatif dengan rancangan penelitian quasi eksperimen. Penelitian dilaksanakan pada bulan Juli- September 2022. Jumlah responden yaitu 84 orang ibu hamil, yang terbagi menjadi 2 kelompok (eksperimen serta kontrol). Teknik consecutive sampling dipakai untuk mengambil sampel. Penelitian memakai analisis uji-t independent antar kelompok maupun sebelum dan setelah perlakuan, N-gain. Hasil penelitian menunjukkan bahwa multimedia “Edukasi Anemia” berpengaruh pada pengetahuan serta sikap dari ibu hamil dalam mencegah anemia (p<0,05). penggunaan multimedia “Edukasi Anemia” lebih mudah digunakan bagi ibu hamil dalam mendapatkan informasi pencehahan anemia dibanding dengan media edukasi konvensional oleh bidan (p<0,05). Simpulan, multimedia “Edukasi Anemia” berpengaruh terhadap peningkatan pengetahuan dan sikap ibu hamil serta praktis digunakan dibanding dengan media edukasi konvensional oleh bidan.Kata kunci: anemia, bidan, edukasi, ibu hamil, edukasi konvensional, pencegahan anemia.Pregnant women are very susceptible to iron deficiency anemia because during pregnancy the demand for oxygen is higher, which triggers an increase in erythropoietin (EPO). production. Management of prevention of anemia in pregnant women needs to be supported by knowledge and attitudes that can support the welfare of pregnant women. Educational media plays an important role in increasing the knowledge and attitudes of mothers in preventing anemia in pregnant women. The aim of the study was to analyze the effect of the use of multimedia "Anemia Education" on the knowledge and attitudes of mothers about anemia prevention compared to conventional educational media by midwives. This research method is quantitative with a quasi-experimental research design. This research was conducted from July to September 2022. Respondents in this study were 84 pregnant women, who were divided into 2 groups (experimental and control). The sampling technique used was consecutive sampling. The analysis in this study was an independent t-test between groups and before and after treatment, N-gain. The results showed that the "Anemia Education" multimedia had an effect on the knowledge and attitudes of pregnant women in preventing anemia (p<0.05). the use of multimedia "Anemia Education" is more practical to use for pregnant women in obtaining anemia prevention information compared to conventional educational media by midwives (p<0.05). In summary, the "Anemia Education" multimedia has an effect on increasing the knowledge and attitudes of pregnant women and is practically used compared to conventional educational media by midwives.Keywords: anemia, conventional education, education, midwife, pregnant women, preventing anemia.
EFFECTIVENESS OF INTERACTIVE LEARNING MULTIMEDIA FOR DIANA NORMAL DELIVERY CARE (MULTERIANA) ON IMPROVING STUDENTS' INTERESTS AND SKILLS Nz.Gea, Diana Oktavia; Sutisna, Ma'mun; ,, Suparni; Herawati, Yanti; Wijayanegara, Hidayat; Rowawi, Roni
Siklus : Journal Research Midwifery Politeknik Tegal Vol 14, No 02 (2025)
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/siklus.v14i02.7621

Abstract

The learning process requires media that align with technological advancements to enhance effectiveness and innovation. One such tool is the MULTERIANA Application, designed to support improved learning outcomes. This study aimed to analyze the effectiveness of the MULTERIANA Application in increasing student interest and skills at the Harapan Keluarga Midwifery Academy. The research used a pre-experimental design with a one-group pretest-posttest approach. The population included all fourth-semester female students, with a total sample of 57 participants selected through total sampling. Data were analyzed using the Wilcoxon test. The results showed a significant effect of the MULTERIANA Application on student interest in learning APN (midwifery care in normal delivery), with a p-value of 0.000. Similarly, the application significantly improved students’ skills in practicing normal delivery care, also with a p-value of 0.000. Based on the WebQual 4.0 assessment, the application was rated 54.6% effective before the intervention and improved to 76.3% afterward, indicating enhanced effectiveness. In conclusion, the MULTERIANA Application successfully increased both interest and skills in midwifery students. It is recommended that this application be used as a learning medium in delivery care courses to help students practice APN more effectively and independently.
THE IMPACT OF USING POCKET BOOKS ON HUSBANDS' KNOWLEDGE, SUPPORT, AND COMPLIANCE IN THE DELIVERY PREPARATION PROCESS AT BOJONGGEDE COMMUNITY HEALTH CENTRE Sarasati, Kadesma Fadhila Clara; HR, Teni Nurlatifah; Raksanagara, Ardini Sapatiningsih; Herawati, Yanti; Rinaldi, Andi; Sutisna, Ma'mun
Siklus : Journal Research Midwifery Politeknik Tegal Vol 14, No 02 (2025)
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/siklus.v14i02.7615

Abstract

The process from pregnancy to childbirth is a natural phase for women, during which spousal support plays a critical role. To enhance this support, a pocket guide can provide structured and accessible information for husbands. This study aims to assess the impact of using a pocket guide on husbands' knowledge, support, and compliance during childbirth preparation at the Bojonggede Health Center in Bogor Regency. A quasi-experimental method with a pre-test and post-test control group design was used. The population consisted of husbands of women in their third trimester of pregnancy, selected through total sampling. The study was conducted from May to June 2024. Data analysis using the Mann-Whitney test revealed significant effects: the pocket guide improved knowledge (p = 0.002), support (p = 0.013), and compliance (p = 0.001) in the childbirth preparation process. The N-Gain score of 56.93% indicates moderate effectiveness. These findings suggest that pocketbooks are a useful tool in improving husbands' roles in supporting their partners through childbirth. The study concludes that pocketbooks positively influence husbands' involvement and recommends their use by health workers, especially midwives, in antenatal care settings to foster greater spousal engagement during pregnancy and childbirth.
Fitamia Powder Drink as a Functional Food to Increase Hemoglobin Levels in Anemic Adolescent Girls Ade Ifah Latifah; Wijayanegara, Hidayat; Lestari, Meti Widya; Nurlatifah, Teni; Herawati, Yanti; Sutisna, Ma'mun
Jurnal Kebidanan dan Kesehatan Tradisional Jurnal Kebidanan dan Kesehatan Tradisional Volume 10 Number 1 Year 2025
Publisher : Poltekkes Kemenkes Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37341/jkkt.v10i1.498

Abstract

Background: The low interest in consuming Fe tablets is one of the factors that causes the standard management of anemia in adolescent girls to still not be optimal. Fitamia is a powdered drink combining carrot and ginger which aims to attract teenagers' interest in consuming functional drinks which have the potential to increase hemoglobin levels. The aim of the research is to analyze the effectiveness of Fitamia powder drinks in improving anemia in adolescent girls. Methods: This research uses a quantitative approach in the form of a randomized experiment with a pretest and posttest with control group design. Sampling used a multistage sampling technique. Data analysis used paired t-test, independent t-test, N-Gain percent, and Mann-Whitney. Results: Fitamia powder drink increased hemoglobin levels on the 31st day (p-value < 0.001) and on the 45th day (p-value < 0.001). The acceptability of Fitamia powder drinks is higher than Fe tablets in terms of color (p-value 0.007), aroma (p-value 0.011), taste (p-value <0.001) and lower gastrointestinal effects compared to Fe tablets (p-value < 0.001). Conclusion: Fitamia powder drink can increase hemoglobin levels in young women. The acceptability of Fitamia powder drink products is higher than Fe tablets and causes lower gastrointestinal effects than Fe tablets. Fitamia powder drink is recommended as an alternative iron supplementation for young women due to its effectiveness in increasing hemoglobin levels, higher acceptability, and fewer gastrointestinal side effects.
Haruskah Jenjang Diploma-3 Ditingkatkan Menjadi Sarjana Terapan? Sutrisno, Rivan; Gaffar, Mohammad Rizal; Sutisna, Ma'mun; Pramono, Tangguh Dwi; Firmansyah, Yayan
Applied Business and Administration Journal Vol. 1 No. 1 (2022): Inovasi Digital dan Perilaku Konsumen dalam Pengembangan Bisnis dan Layanan Pub
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/7v33gs47

Abstract

The Directorate General of Vocational Education, Ministry of Education and Culture, has begun to pay more attention to Vocational education. The real steps of the Directorate General of Vocational Education of the Ministry of Education and Culture can be seen from its two special programs, namely the D2 fast track program for SMK and the D-3 upgrade program to applied bachelor's degree. This study aims to provide a basis for one of the universities in Bandung to determine whether it is the right step to increase the D-3 level to become an Applied Bachelor. Quantitative Descriptive Analysis was conducted to provide a real picture of the condition of existing D-3 students. The results showed that the majority of students chose the D-3 level because they wanted to immediately graduate from college and then work. Meanwhile, students who enter the D-3 level because they are not accepted in the first choice occupy the lowest position on the D-3 level selection criteria indicator and are included in the assessment criteria. Therefore, there is still no urgency to increase the D-3 level to an Applied Bachelor degree from the perspective of higher education consumers, namely college students.
Development of Electronic Applications Based on Microsoft Access in Koperasi Inti Bandung Hartini, Dessi; Setiawardani, Maya; Sutisna, Ma'mun
Records Management System Journal Vol. 1 No. 1 (2022): Digital Archiving Innovation and Implementation in Human Resource and Cooperati
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/rmsj.v1i1.4

Abstract

The Electronic Archiving Application applied in the Human Resources section of the INTI Cooperative is a crucial part in managing records because it is responsible for storing transaction records, legalities and employee data. Archives are the most basic and most important thing in administrative activities because archives have data information stored in them that is done. Archives Management In the Human Resources Cooperative INTI Bandung still uses the manual method. Manual archives are said to be ineffective because there is a risk of damage or loss of archives that still have use value. Based on the archive management phenomenon that occurred at the INTI Cooperative, the solution that was deemed appropriate was to design and create an electronic archival information system that aims to assist INTI Cooperatives in managing archives. Making Electronic Archive Applications is assisted by using the Microsoft Access system because it is simple and easy to use.
Development of a Web-Based Archive Application in The Admin and Secretary Division of PT XYZ'S Head Office Salsabila, Anisa; Sutisna, Ma'mun; Pramono, Tangguh Dwi
Records Management System Journal Vol. 2 No. 1 (2023): Information Technology Implementation for Business Promotion and Administrative
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/rmsj.v2i1.71

Abstract

An electronic filing system is something that is needed by companies as a record keeping of their archives. The condition of archives management in the Admin and Secretariat division of PT XYZ itself is currently not optimal, meanwhile archives are urgently needed to ensure the continuity of operational activities. Archive documents that have not been optimally arranged in filing cabinets make it difficult to retrieve archives and take around 10 to 15 minutes if at any time the archives are needed. This project aims to make an update from manual archives to website-based electronic archives which are solutions and innovations aimed at making 3the filing system more effective and efficient. With the waterfall method this application will assist in the process of managing records and provide information on archive category reports in the Admin and Secretarial Division and make it easier to find archives again. After testing, it was discovered that the website-based electronic filing application that was implemented was in accordance with the needs of both the manager and the website user because it makes work easier and shortens the time to manage and obtain archival information.
Co-Authors Ade Ifah Latifah Andi Rinaldi Dinah, Syafi'ah Faisal Adi Nugroho, Faisal Adi Gaffar, Mohammad Rizal Hartini, Dessi Herawati, Yanti Hidayat Wijayanegara HR, Teni Nurlatifah Lestari, Meti Widya Nurlatifah, Teni Nz.Gea, Diana Oktavia Raksanagara, Ardini Sapatiningsih Raudhatun Nuzul ZA, Raudhatun Rowawi, Roni Salsabila, Anisa Sarasati, Kadesma Fadhila Clara Setiawardani, Maya Suparni ,, Suparni Sutrisno, Rivan Wahyuni, Alfitri YAYAN FIRMANSYAH, YAYAN