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All Journal Edudikara: Jurnal Pendidikan dan Pembelajaran Journal La Bisecoman Shautuna: Jurnal Ilmiah Mahasiswa Perbandingan Mazhab Golden Ratio of Mapping Idea and Literature Format Jurnal Sinergi Manajemen Mustard Journal De Ecobusin
Riska Ariyanti, Riska
Jurusan Perencanaan Wilayah dan Kota, Fakultas Teknik, Universitas Diponegoro
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : Golden Ratio of Mapping Idea and Literature Format

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Implementation of the Digital Membership System on Customer Loyalty Ariyanti, Riska; Dailami, D.; Utami, Heriska Fadhilah; Rahmadani, Dinda Sri; Putri, Dwi Fadhilla; Hsb, Adelia Putri; Candra, Nasya Arsyika
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1379

Abstract

This study aims to analyze the implementation of a digital membership system at Sultan Kisaran Barbershop and its impact on customer loyalty. The digital membership system implemented using the WhatsApp Business platform is integrated with the cashier system, allowing customers to monitor point accumulation in real-time and get various attractive incentives. The research method uses a qualitative descriptive approach with data collection through observation, interviews, and transaction documentation. The study's results indicate that implementing a digital system increases the frequency of customer visits, strengthens retention, and triggers referral activities that contribute to the expansion of the customer network. The selection of simple technology that suits local conditions has proven effective in minimizing adaptation barriers, while customer emotional engagement is further strengthened through service personalization. Despite challenges in digital literacy and human resource readiness, training and mentoring efforts have overcome these obstacles. Thematic analysis revealed that the digital membership system provides significant added value in terms of behavior, value perception, and customer emotional attachment, thus supporting a sustainable increase in loyalty.
Co-Authors Ariska, Ariska arsyad, azman Asep Taryana Candra, Nasya Arsyika Dailami, D. Farahsanti, Isna Gunawan Gunawan Hsb, Adelia Putri Pratiwi, Wanda Pribadi, Anjas Jati Putri, Dwi Fadhilla Rahmadani, Dinda Sri Senen Senen Utami, Heriska Fadhilah