Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Golden Ratio of Mapping Idea and Literature Format
Dailami, D.
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
The Influence of Price Perception and Service Quality on Customer Satisfaction: Case Study on Irian Kisaran Supermarket, Asahan Regency, Indonesia Pane, Dian Novita Sari; Dailami, D.; Rahmadani, Julia; Aini, Nurul; Rivantino, Muhammad; Ramatika, R.; Andini, Larasati
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1376

Abstract

Dunia bisnis mengalami persiangan yang semakin ketat dalam menarik minat konsumen. Faktor yang menjadi penentu kepuasan konsumen diantaranya persepsi harga dan kualitas pelayanan. Permasalahan dalam penelitian ini adalah apakah persepsi harga dan kualitas pelayanan berpengaruh terhadap kepuasan pelanggan pada Supermarket Irian Kisaran Kabupaten Asahan. Tujuan penelitian ini untuk mengetahui adanya pengaruh persepsi harga dan kualitas pelayanan terhadap kepuasan pelanggan pada Supermarket Irian Kisaran Kabupaten Asahan secara pasrial dan simultan. Variabel dalam penelitian ini persepsi harga (X1), kualitas pelayanan (X2) dan kepuasan pelanggan (Y). metode prngumpulan data yang digunakan adalah kuesioner. Metode analisis data yang digunakan adalah analisis regresi linear berganda menggunakan SPSS. Hasil penelitian diperoleh persamaan regresi linear brganda Y = -0.113 + 0.467X1 + 0.235X2 + e. uji parsial (uji t) menunjukkan bahwa persepsi harga berpengaruh signifikan terhadap kepuasan konsumen, kualitas pelayanan berpengaruh signifikan terhadap kepuasan pelanggan. Uji simultan (uji F) menunjukkan bahwa persepsi harga dan kualitas pelayanan berpengaruh signifikan terhadap kepuasan pelanggan secara simultan.
The Impact of PayLater, Cash on Delivery, and Product Return Features on Consumer Buying Interest on Shopee in Asahan Regency Tampubolon, Erwin Cristian; Dailami, D.; Nurlela, Siti; Syafitri, Nadya; Irawan, Okta Saputra; Amanda, Sasa Aprilia; Pratiwi, Widya Ayu
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1378

Abstract

The development of digital technology has driven a significant transformation in consumer shopping behavior, primarily through e-commerce platforms. This study analyzes the influence of Shopee PayLater, Cash on Delivery (COD), and return of goods features on consumer purchasing interest in Asahan Regency. This study uses a quantitative approach with a survey technique. Data were obtained from 100 respondents through an online questionnaire based on a Likert scale and analyzed using multiple linear regression. The results showed that the return of goods feature significantly influences purchasing interest (sig. = 0.000), followed by the PayLater feature (sig. = 0.008). Meanwhile, the COD feature did not show a significant effect (sig. = 0.156). The Adjusted R Square value of 0.536 indicates that the three features can explain 53.6% of the variation in consumer purchasing interest. This finding shows that consumer perceptions of after-sales service and payment flexibility are key factors in purchasing decisions. This study provides strategic implications for e-commerce platform managers, especially Shopee, in developing service features that are more adaptive to the needs and behavior of digital consumers. The study also recommends testing other variables such as product quality, promotions, and customer reviews in further studies.
The Influence of Response Speed and Information Quality on the Effectiveness of SME Sales Through Facebook Ramadhani, Indah; Dailami, D.; Widiya, Ulva; Yunita, Irma; Nurhuda, Ridha; Mutia, M.
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1377

Abstract

This study aims to study the effect of response speed and quality of information provided in the customer service system via Facebook on the effectiveness of Mama Donuts' SME sales. Data were collected through surveys and analysis using statistical methods to test the effect of each variable both partially and simultaneously. From the analysis conducted, it was found that both response speed and information quality have a positive and significant impact on sales effectiveness. Partially, it was found that with a faster response time, better information to help answer questions significantly increased sales effectiveness with a significant value (sig) of less than 0.05. Simultaneously, both variables have a strong influence with a correlation coefficient value of 0.906 and an R2 of 81.6%. This means that these variables can explain most of the variability in the effectiveness of Mama Donuts' SME sales. These results strengthen the argument that faster responses and better information quality positively impact Facebook sales effectiveness, thus providing a sales performance strategy for SMEs.
Implementation of the Digital Membership System on Customer Loyalty Ariyanti, Riska; Dailami, D.; Utami, Heriska Fadhilah; Rahmadani, Dinda Sri; Putri, Dwi Fadhilla; Hsb, Adelia Putri; Candra, Nasya Arsyika
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1379

Abstract

This study aims to analyze the implementation of a digital membership system at Sultan Kisaran Barbershop and its impact on customer loyalty. The digital membership system implemented using the WhatsApp Business platform is integrated with the cashier system, allowing customers to monitor point accumulation in real-time and get various attractive incentives. The research method uses a qualitative descriptive approach with data collection through observation, interviews, and transaction documentation. The study's results indicate that implementing a digital system increases the frequency of customer visits, strengthens retention, and triggers referral activities that contribute to the expansion of the customer network. The selection of simple technology that suits local conditions has proven effective in minimizing adaptation barriers, while customer emotional engagement is further strengthened through service personalization. Despite challenges in digital literacy and human resource readiness, training and mentoring efforts have overcome these obstacles. Thematic analysis revealed that the digital membership system provides significant added value in terms of behavior, value perception, and customer emotional attachment, thus supporting a sustainable increase in loyalty.
The Influence of Information System Quality and Shopee's Digital Marketing Strategy on Changes in Online Shopping of Asahan University Students in 2025 Marpaung, Putri Zalianty; Dailami, D.; Tobing, Aprilia Wulandari Br. Lumban; Massari, Windi; Mirna, Nursarro Sauma; Simanjuntak, Ardella Anggraini; Riyanti , Heni
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1387

Abstract

The development of digital technology has changed shopping behavior, especially among students, as the digital native generation. This study aims to analyze the influence of Shopee's information system quality and digital marketing strategy on changes in online shopping behavior among Asahan University students in 2025. The method used was quantitative with a causal associative approach. Data were collected through questionnaires and analyzed using F-tests, t-tests, and the coefficient of determination (R²). The results show that Shopee's information system quality and digital marketing strategy simultaneously and partially significantly influence changes in online shopping behavior among students. A fast and user-friendly system, along with digital promotions such as flash sales and personal discounts, increases shopping intensity and patterns. These findings emphasize the importance of technology and marketing synergy in shaping digital consumer behavior.
The Influence of Labor and Raw Material Volume on Tofu Production in Micro-Enterprises in Sidodadi Village Fadilah, Erika; Dailami, D.; Maya, Indah; Kartika, Noni Rahma; Yolanda, Della Ayu; Sirait, Khoiriza Salsabila; Aprida, Cici Ayu
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1479

Abstract

Micro-enterprises engaged in tofu production in Sidodadi Village, Asahan Regency, play an important role in supporting the local economy. However, these enterprises often encounter challenges in optimizing key production factors, particularly the availability of labor and raw materials. The core issue of this study is to determine how far these two factors influence the level of tofu production. This research aims to analyze the effect of the number of workers and the volume of raw materials on tofu production among micro-enterprises in the region. A quantitative method with multiple linear regression analysis was applied, supported by data collection through observation, interviews, and questionnaires distributed to business actors and workers. The results revealed that both labor and raw materials have a significant partial and simultaneous effect on tofu production volume. The F test confirmed the model’s feasibility (F = 69.238, Sig. = 0.000), while the t test showed that each independent variable significantly affected production (Sig. < 0.05). The Adjusted R² of 0.064 indicates that 6.4% of the variation in tofu production can be explained by the two variables. These findings imply that improving labor efficiency and managing raw material availability are essential strategies for enhancing productivity and strengthening the economic empowerment of micro-enterprises in Sidodadi Village.
Co-Authors Aini Nurul Amanda, Sasa Aprilia Andini, Larasati Aprida, Cici Ayu Candra, Nasya Arsyika Fadilah, Erika Hsb, Adelia Putri Irawan, Okta Saputra irma yunita Kartika, Noni Rahma Marpaung, Putri Zalianty Massari, Windi Maya, Indah Mirna, Nursarro Sauma Mutia, M. Nurhuda, Ridha Pane, Dian Novita Sari Pratiwi, Widya Ayu Putri, Dwi Fadhilla Rahmadani, Dinda Sri Rahmadani, Julia Ramadhani, Indah Ramatika, R. Riska Ariyanti, Riska Rivantino, Muhammad Riyanti , Heni Simanjuntak, Ardella Anggraini Sirait, Khoiriza Salsabila siti nurlela Syafitri, Nadya Tampubolon, Erwin Cristian Tobing, Aprilia Wulandari Br. Lumban Utami, Heriska Fadhilah Widiya, Ulva Yolanda, Della Ayu