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All Journal Jurnal Ekonomi Modernisasi Episteme: Jurnal Pengembangan Ilmu Keislaman Jurnal Ekonomi Bisnis Manajemen Prima JRAK (Jurnal Riset Akuntansi dan Bisnis) (e-Journal) Proceeding International Seminar of Islamic Studies Jurnal Multidisiplin Madani (MUDIMA) Formosa Journal of Applied Sciences (FJAS) Formosa Journal of Sustainable Research (FJSR) Jurnal Manajemen, Akuntansi, Ekonomi Business Management Research
Adi Susilo Jahja
Perbanas Institute
Religion Arts Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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The Influence of Social Media Marketing Strategy on Purchase Intention with the Mediating Variables of Brand Image and Brand Awareness on Types of Travel Insurance Products in Indonesia Purba, Desima Fitriani; Jahja, Adi Susilo
Formosa Journal of Sustainable Research Vol. 3 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjsr.v3i5.9317

Abstract

This research aims to examine the influence of Social Media Marketing on Purchase Intention using the mediating variables Brand Image and Brand Awareness on travel insurance products in Indonesia. It is hoped that through this research we can find out how far the impact of social media marketing is on increasing purchasing decisions for travel insurance products. The sampling method used was purposive sampling involving 240 respondents which was carried out using the questionnaire method. Quantitative analysis includes outer model analysis, inner model analysis and hypothesis testing. The research results show that: (1) Social Media Marketing has a positive and significant influence on Purchase Intention; (2) Social Media Marketing has a positive and significant influence on Brand Image; (3) Social Media Marketing has a positive and significant influence on Brand Awareness; (4) Brand Image has a positive and significant influence on Purchase Intention; (5) Brand Awareness has a positive and significant influence on Purchase Intention; (6) Brand Image mediates the relationship between Social Media Marketing and Purchase Intention; (7) Brand Awareness mediates the relationship between Social Media Marketing and Purchase Intention
IDENTIFICATION OF INDONESIAN ISLAMIC BANKS’ STAKEHOLDERS Jahja, Adi Susilo; Sri Ramalu, Subramaniam A/L; Razimi, Mohd. Shahril Ahmad
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 2 No. 2 (2021): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v2i2.1470

Abstract

Indonesian Islamic banks should strengthen their legitimacy in the eyes of stakeholders. For this reason, they must satisfy the stakeholders' expectations. Consequently, stakeholder identification is crucial. Previous studies have classified stakeholders of Indonesian Islamic banks into seven types. However, with the increase in the number of Islamic banks and the recent development in the Indonesian banking industry, such classification is needed to be reviewed. This study aims to identify the stakeholders of Indonesian Islamic banks as perceived by these banks. This research method is qualitative descriptive, using secondary data. Data is processed using content analysis. This study advanced knowledge about the types of stakeholders of Indonesian Islamic banks.  
Co-Authors Arianto, Rony Dwi Enshito, Kharisma Sekar Ramadhanti Ilham Pinayungan Siagian Kusuma, Lita Milawati Manungsong, Swastika Feranti Mohd Shahril Ahmad Razimi Mohd. Shahril Ahmad Razimi Purba, Desima Fitriani Razimi, Mohd. Shahril Ahmad Setyawan, Ade Cresna Sri Ramalu, Subramaniam A/L Subramaniam A/L Sri Ramalu Subramaniam Sri Ramalu Tifa Noer Amelia Wipudiari, Meara Benita