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THE IMPACT OF ENTREPRENEURSHIP EDUCATION TO ENTREPRENEUR INTENTION THROUGH PLANNED BEHAVIOUR AS INTERVENING VARIABLE (Study in Brawijaya University Students Have Partcipation the Entrepreneurship Education for 2016 study programs) Baihaqi, Aufa Izzuddin; Arifin, Zainul; Mawardi, M. Kholid
The International Journal of Accounting and Business Society Vol 27, No 3 (2019): The International Journal of Accounting and Business Society
Publisher : Accounting Department,

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.ijabs.2019.27.3.7

Abstract

Although many researchers have focused on entrepreneurship education, little research has been done into the effects for students and the overall effectiveness of the university for entrepreneurship education programs in Indonesia. The research focused using theory of planned behavior and investigates the impact of entrepreneurship programs on the entrepreneur intention students in Brawijaya University. Data for this study is drawn from 9 faculty in Brawijaya University. Sample used in this research have 382 student 2016 period. The results show that participants of entrepreneurship education programs in brawijaya university have a positive effect on atitude toward entrepreneurship, subjective norm and perceived behavioral control. Variable atitude toward entrepreneurship, subjective norm and perceived behavioral control have a positive effect to entrepreneurial intention. Furthermore, the findings of this report entrepreneurship education to entrepreneur intention have a positive effect and significant through planned behaviour as intevening variable in Brawijaya University student 2016 period
Business Model Value Chain: Competitiveness Entrepreneurial Retailing Traditional Second-hand Fashion Sakti, Trenggono Pujo; Rahardjo, Kusdi; Mawardi, M. Kholid
Wacana Journal of Social and Humanity Studies Vol. 26 No. 2 (2023): WACANA, Jurnal Sosial dan Humaniora
Publisher : Sekolah Pascasarjana Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.wacana.2023.026.02.06

Abstract

The research aims to utilize the business model value chain to analyze the competitiveness of entrepreneurial retailing of traditional second-hand fashion that potential strategies in Jember. Design qualitative research method case studies with single-case to in-depth interviews with owner/managers retail. The results showed formulating a business model retailing traditional second-hand fashion provides a new lens for competency area, and behavior focus on goal orientation that correlates to reducing surplus waste products and apparel through resale rather than being allocated to the waste system. Thus, research findings utilize the business model value chain on based-oriented: a) sorting, refurbishing, and cleaning as operations, b) innovative redistribution as outbound logistics, c) word-of-mouth as advertising, and d) fitting room simple as service. Therefore, revelatory of the competitiveness highlights the core competency of retailing traditional second-hand fashion on rethinking reducing post-consumer textile waste and further contributing to learning existing business practices. Keywords: value chain model, competitiveness entrepreneurial, retailing second-hand fashion, sustainability