Garuda - Garba Rujukan Digital

p-Index From 2021 - 2026

2.177

P-Index

This Author published in this journals

All Journal Signifikan : Jurnal Ilmu Ekonomi Trikonomika: Jurnal Ekonomi Jurnal Riset Bisnis dan Manajemen International Journal of Business Economics (IJBE) Coopetition : Jurnal Ilmiah Manajemen jurnal syntax admiration Journal of Management and Bussines (JOMB) Journal of Science and Education (JSE) Southeast Asian Journal of Management and Research Influence: International Journal of Science Review Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Green Inflation: International Journal of Management And Strategic Business Leadership

J. Juanim

Faculty Of Economic And Business, Universitas Pasundan

Author-ID : 524770

Aerospace Engineering Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

Published : 16 Documents Claim Missing Document

Claim Missing Document

Articles

1 2

Pengaruh City Branding terhadap Image Of Urban Destination dan Dampaknya pada Post-Visit Behavior Juanim, J; Rahmawati, Neng Lilis
Jurnal Trikonomika Vol 14, No 1 (2015): Trikonomika Juni 2015
Publisher : Jurnal Trikonomika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Tujuan penelitian ini adalah untuk mengetahui fenomena dan mendapatkan bukti empiris, juga kesimpulan mengenai pengaruh city branding terhadap image of urban destination dan dampaknya pada post-visit behavior wisatawan ke Kota Bandung. Penelitian ini menggunakan metode deskriptif dan verifikatif. teknik sampling yang di gunakan adalah sampling kebetulan. Penelitian ini melakukan survei terhadap 100 responden. Metode analisis data pada penelitian ini menggunakan analisis jalur. Hasil pada penelitian ini mengungkapkan bahwa city branding kota Bandung adalah sebagai kota kreatif pada kategori baik, citra kota sebagai urban destination pada kategori baik, perilaku pasca berkunjung pada kategori baik, dan pengaruh city branding terhadap citra kota sebagai urban destination dan perilaku pasca berkunjung wisatawan ke kota Bandung sebesar 33,1%.

Nexus of Foreign Direct Investment, Domestic Investment, and Manufacturing Industry Value Added in Indonesia Horas Djulius; Choi Wongyu; J. Juanim; Raeni Dwi Santy
Signifikan: Jurnal Ilmu Ekonomi Vol 8, No 1 (2019)
Publisher : Faculty of Economic and Business Syarif Hidayatullah State Islamic University of Jakarta

The development of the manufacturing industry is one of the standards for Indonesia's development as a developing country. Domestic investment (DI) and foreign direct investment (FDI) can meet investment needs in this industry. This paper focuses on the nexus of the two types of investment in meeting investment needs in the manufacturing industry and the influence of those investments in relatively capital-intensive and relatively labor-intensive industrial groups. The aim is to evaluate the role of both types of investments and their benefits to the economy not only to the value-added but also in transferring technology and knowledge spillover from FDI to DI. The panel data regression was first to do to observe the differences between groups of relatively capital-intensive industrial samples and relatively labor-intensive industrial samples. The comparison results show that there are significant differences between the two industry groups so that it can be regressed on these two sample types, apart from the regression of the overall sample. The overall sample found that both FDI and DI influence the value-added of the manufacturing industry.

EXPERIENTIAL MARKETING DAN SWITCHING BARRIERS TERHADAP CUSTOMER RETENTION DAN LOYALITAS PELANGGAN Putri Nurjanah; Juanim Juanim
Jurnal Riset Bisnis dan Manajemen Vol. 13 No. 2 (2020): Edisi Agustus
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v13i2.3850

Customer loyalty is the main aspect of the company that needs to be maintained through a good, consistent, and long-lasting strategy. This study aims to determine the influence of experiential marketing and switching barriers on customer retention and their impact on customer loyalty at the Supratman branch of Togamas bookstore, Bandung. The method used is descriptive and verification methods. Nonprobability sampling with incidental method was used with a sample size of 100 respondents. The data analysis method used is path analysis, multiple correlation, and the coefficient of determination. The results showed that experiential marketing, switching barriers, and customer retention at the Togamas bookstore were good, while customer loyalty was good enough. The direct effect of experiential marketing on customer loyalty is greater than the indirect effect through customer retention. The indirect effect of switching barriers on loyalty is greater than the direct effect.

Pengaruh City Branding terhadap Image Of Urban Destination dan Dampaknya pada Post-Visit Behavior Juanim J; Neng Lilis Rahmawati
TRIKONOMIKA Vol 14 No 1 (2015): June Edition
Publisher : Faculty of Economics and Business, University of Pasundan

The purpose of this study is to know the phenomenon and get empirical evidence, and also conclusion about the influence of city branding on image of urban destination and it impact on post-visit tourist behavior to Bandung city. This research using descriptive and verificative methods. The sampling technique is sampling incidental. The research surveyed 100 respondents. Data analysis method of this research using path analysis. The result of this reveals that, City branding of Bandung as a creative city in the high category, Image of urban destination in the high category, Post-visit behavior in the high category, and the influence of city branding on image of urban destination and it impact on post-visit tourist behavior to Bandung city by 33,1%.

SERVICE AND PATIENTS PARTICIPATION ON SATISFACTION AND TRUST Bambang Suroto; Hadiyati Hadiyati; Juanim Juanim
TRIKONOMIKA Vol 19 No 1 (2020): June Edition
Publisher : Faculty of Economics and Business, University of Pasundan

In addition to being provided by private service providers, satisfactory services are also important for a government-owned service provider to build customer trust. The purpose of this research is to identify whether satisfaction from service and participation affects customer trust in government-owned hospitals. The research was conducted at RSUD Arifin Ahmad Pekanbaru using a survey method on a sample of outpatient service recipients. The sample consisted of 100 people who were selected using accidental sampling. The data were collected using a questionnaire and the analysis tools, namely SEM and WarpPLS software. The results showed that service and patient participation in services has a significant effect on patient satisfaction. In addition, patient satisfaction also has a significant effect on patient trust in government-owned hospitals.

Marketing Development Strategy for Wealth Management Products to Increase High Net Worth Individual (HNWI) Customers Rizka Aula Assaf; Eddy Jusup Supardi; Juanim Juanim
INFLUENCE: INTERNATIONAL JOURNAL OF SCIENCE REVIEW Vol. 5 No. 2 (2023): INFLUENCE: International Journal of Science Review
Publisher : Global Writing Academica Researching and Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to identify, examine and obtain analysis results regarding Retail Banking marketing management, Wealth Management marketing management, factors that may hinder the development of Wealth Management product marketing strategies, Wealth Management service product marketing development strategies in the future carried out by Permata Bank so that Bank Permata can increasing HNWI customers. The research method used is a qualitative method with a single case study approach. The research results show that there are inhibiting factors for the marketing of PermataBank's wealth management services, which consist of internal company factors (employee factors and product limitations factors); and external environmental factors (competitor factors and government regulatory factors). The marketing development strategy for wealth management products is carried out by PermataBank to increase HNWI customers by developing multichannel distribution, expanding strategic partnerships, implementing a strategy to expand the target of millennial customers and increasing the capabilities of frontliners (relationship managers).

Product Innovation, Lifestyle,Brand Reputation on Purchase Decision and Its Implications to Consumer Satisfaction Juanim Juanim; Feiko Revoliady; Muhammad Iqbal Baihaqi
International Journal of Business Economics (IJBE) Vol 4, No 2 (2023): MARCH - AUGUST 2023
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ijbe.v4i2.14400

The purpose of this study is to know the phenomenon and get empirical evidence, and alsoconclusion about the influence of the impact of product innovation, lifestyle and brandreputation on purchase decision and its implications to consumer satisfaction. This researchusing descriptive and verification methods. The sampling technique is sampling incidental.The research surveyed 140 respondents. Data analysis method of this research using. par pathanalysis. The result of this reveals that, product innovation, lifestyle, brand reputation, purchase decision and consumer satisfaction in the high category, and The impact of product innovation, lifestyle and brand reputation on purchase decision and its implications to consumer satisfaction by 67,7%.

Analisis Strategi Pengembangan Pemasaran Berbasis Pasar dalam Upaya Meningkatkan Kinerja Pemasaran Bank Sampah Sri Sukartono; Eddy Jusuf; Juanim Juanim
Jurnal Syntax Admiration Vol. 4 No. 12 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i12.792

The waste problem is a common phenomenon in many countries. Uncontrolled waste accumulation can damage the beauty of the city, disrupt public health, cause disasters such as floods, water pollution, air pollution and so on. Various models of waste management have been carried out by several parties to reduce waste problems, one of which is through the Garbage Bank. This research was conducted at the Bersinar Waste Bank, Bandung and was qualitative in nature using the Exploratory Research method and Snowball Sampling interview method with the leadership, employees and customers of the Bersinar Waste Bank, as key informants. Using the 7P Marketing Strategy concept (Product, Price, Place, Promotion, People, Process, Physical Evidence) with marketing planning using STP (Segmenting, Targeting, Positioning) by Philip Kotler and Keller (2016) and making a SWOT analysis to choose the implementation of performance strategies proper marketing. The results of the research show that the strengths and weaknesses as well as external factors containing opportunities and threats in terms of management aspects and marketing aspects can be known precisely, what strategies will be taken in the marketing process and performance to increase the number of customers and sales volume at Bank Sampah Bersinar using the SWOT Matrix. Companies design policies based on weakness-opportunity (WO) strategy, strength-opportunity (SO) strategy, strength-threat (ST) strategy and weakness-threat (WT) strategy. Providing intensive counseling to customers, in sorting waste so that it has high value, taking advantage of opportunities and overcoming existing threats such as the need to recruit all scavengers around the waste bank to become customers at the Bersinar Waste Bank.

Analisis Pengembangan Strategi Pemasaran Berbasis Pasar dalam Upaya Meningkatkan Kinerja Pemasaran Bank Sampah (Studi Kasus Bank Sampah Bersinar Kabupaten Bandung Jawa Barat) Sri Sukartono; Eddy Jusuf; Juanim Juanim
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.8322

This research explores various waste management models with a focus on Waste Banks as one solution to reduce waste problems. Conducted at the Bersinar Waste Bank, Bandung, this research was qualitative using the Exploratory Research method and snowball sampling interviews with leaders, employees and customers of the Bersinar Waste Bank as key informants. Adopting the 7P Marketing Strategy concept (Product, Price, Place, Promotion, People, Process, Physical Evidence) with the STP (Segmenting, Targeting, Positioning) approach by Philip Kotler and Keller (2016), this research also applies SWOT analysis to choose a marketing strategy right. The research results highlight strengths, weaknesses, opportunities and threats in the management and marketing aspects of Bank Sampah Bersinar, assisting in formulating effective marketing performance strategies through the SWOT matrix. Companies design policies based on weakness-opportunity (WO) strategy, strength-opportunity (SO) strategy, strength-threat (ST) strategy, and weakness-threat (WT) strategy. In conclusion, through intensive counseling to customers, including scavengers around the waste bank, it is hoped that it can increase awareness and participation in waste sorting, increase the added value of waste, as well as take advantage of opportunities and overcome threats faced by the Bersinar Waste Bank. Keywords: Waste Bank, Marketing Development, Marketing Strategy

Strategi Branding Kota Kupang Melalui Pendekatan Memorable Tourism Experience dan Tourism Product Characteristics Da Lopez, Viktorianus Mahendra; Jusuf, Eddy; Juanim, Juanim
Jurnal Communio : Jurnal Jurusan Ilmu Komunikasi Vol 13 No 2 (2024): July
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jikom.v13i2.9398

Tujuan Penelitian ini adalah untuk mengetahui tentang strategi branding kota kupang melalui pendekatan memorable tourism experience dan tourism product characteristics. Metode yang digunakan dalam penelitian ini adalah kualitatif deskriptif dan triangulasi data menggunakan google review dan pendapat pakar city branding. Pengambilan data akan dilakukan dengan memberikan kuisioner kepada sejumlah wisatawan dari luar NTT hingga mendapatkan jawaban atas pertanyaan-pertanyaan yang diajukan dan kuisioner yang digunakan adalah kuisioner tertutup dan terbuka. Hasil penelitian menunjukan bahwa Kota Kupang menghasilkan memori yang baik di pikiran para wisatawan dengan indahnya destinasi alam, keragaman kuliner, keragaman adat istiadat dan budaya serta toleransi beragama yang tinggi. Kesan Kota Kupang sebagai kota yang eksotis, kreatif, gorgeous, berbudaya, dan toleran menjadi hal-hal yang diingat oleh wisatawan maupun masyarakat pendatang tentang Kota Kupang. Kesan-kesan tersebut merupakan bentuk akhir dari 7 dimensi Memorable Tourism Experience dan City Branding Hexagon. Kesan-kesan dan karakteristik Kota Kupang beserta keunikannya dapat digambarkan dalam sebuah tagline “Warm Heart Of Timor” sebagai sebuah city branding yang kuat untuk dapat menarik minat wisatawan dan dapat menjadi panduan dasar untuk penyusunan program promosi pariwisata dan pengembangan pariwisata yang dilakukan oleh pemerintah Kota Kupang.

Co-Authors Ardi Gunardi Aresia Landarica, Bingky Choi Wongyu Da Lopez, Viktorianus Mahendra EDDY JUSUF Eddy Jusuf Eddy Jusuf Eddy Jusup Supardi Elizabeth Tika Kristina Hartuti Feiko Revoliady hadiyati hadiyati Hanna Audie, Reisha Horas Djulius Jaja Suteja Muhammad Iqbal Baihaqi Mustika Sari, Lira Neng Lilis Rahmawati Neng Lilis Rahmawati, Neng Lilis Neni Sumarni Putri Nurjanah Raeni Dwi Santy Rika Lestari Rizka Aula Assaf Rudi Setiawan Sarman, Rohmat Sukartono, Sri Umi Narimawati

Title

Found 16 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 16 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 16 Documents
Search