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All Journal Journal of Management - Small and Medium Enterprises (SME's) Bima Journal : Business, Management and Accounting Journal
Julaini Julaini, Julaini
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH SERTIFIKASI HALAL DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK MIXUE DI PALEMBANG Erdiansyah, Erdiansyah; Nabila, Nabila; Julaini, Julaini; Sari, Dwi Indah
Journal of Management Small and Medium Enterprises (SMEs) Vol 17 No 3 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v17i3.17426

Abstract

This study aims to analyze the influence of halal certification and brand image on purchasing decisions on Mixue products. This study employs a quantitative methodology. A non-probability purposive sampling method was used to collect samples. This research was conducted by distributing questionnaires to 100 respondents who had purchased Mixue products at least once. The results of the research were carried out using classical assumption tests, which include normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression analyses, determination coefficient analyses, t-tests, and F-tests. The results of the research show that, partially, there was a significant influence between halal certification and brand image on purchase decisions. And simultaneously, there is a significant influence between halal certification and brand image on purchasing decisions. The value of the R-squared determination coefficient indicated that the independent variable contributed as much as 66.1% of the dependent variable. Keywords: Halal Certification; Brand Image; Purchase Decision
Influence of Human Resource Development And Service Quality On Work Productivity Class II Land Transportation Management Center In South Sumatra Julaini, Julaini; Akila, Akila; Mafra, Nisa' Ulul
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 2 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.2.1285-1296

Abstract

Purpose : This study analyzes the effect of human resource development and service quality on work productivity at the Class II Land Transportation Management Center of South Sumatra. Methodology: The method used is a quantitative approach with associative research type, sampling technique using saturated sampling method involving 45 employees. Results: The results of the study identified that human resource development and service quality have a significant influence on work productivity, both partially and simultaneously. Findings: This findings shows that increasing employee competency and optimal service can encourage higher work productivity. Originality: Human resource development, including training, career development and competency improvement, is proven  to increase employee effectiveness. Meanwhile, good service quality creates job satisfaction and a conducive work environment, which has a positive impact on employee performance. Conclusion: Institutional management is advised to continue implementing training program development, performance evaluation, and service quality improvement as a strategic step in improving overall work productivity. Paper Type: Research Article.
Co-Authors Akila Akila, Akila Nabila, Nabila Nisa’ Ulul Mafra Sari, Dwi Indah Syamsiar, Syamsiar