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All Journal JAM : Jurnal Aplikasi Manajemen Journal of Economic Education Management and Economics Journal (MEC-J) JBMR: Journal of Business and Management Review Devotion: Journal of Research and Community Service Jurnal Manajemen Pemasaran dan Perilaku Konsumen COSMOS
Mugiono Mugiono, Mugiono
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Journal of Economic Education

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The Effect of Digital Literacy and Entrepreneurship Education Towards Online Entrepreneurship Intention Through Online Business Learning and Creativity At Marketing Department in Batang Regency Mugiono, Mugiono; Dian Wisika Prajanti, Sucihatiningsih; Wahyono, Wahyono
Journal of Economic Education Vol 9 No 2 (2020): December 2020 - Article In Press
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v9i2.41304

Abstract

The intention of online entrepreneurship is the desire of a person by making several efforts to find information and planning to achieve business goals in the internet network. Some of the factors that are thought to influence this phenomenon include digital literacy, entrepreneurship education, online business learning, and creativity. This study aims to analyze the effect of digital literacy, entrepreneurship education, online business learning, and creativity on online entrepreneurial intentions. In addition, this study is to analyze the effect of digital literacy and entrepreneurship education that can be mediated by online business learning and creativity on online entrepreneurial intentions of Marketing major in Batang regency. This research method was a quantitative approach. The population of this study were students majoring in Marketing in Batang with a total of 345 students. The sample taken in this study were 160 students as respondents by collecting data using a questionnaire. The data analysis method used was descriptive analysis, confirmatory analysis and structural equation modeling analysis. The results show that digital literacy and online business learning have a positive and significant effect on online entrepreneurship intentions. Meanwhile, entrepreneurship education and creativity have a negative and significant effect on online entrepreneurial intentions. However, entrepreneurship education has no effect on creativity. Online business learning variables and creativity mediate digital literacy towards online entrepreneurial intentions. While the creativity variable does not mediate entrepreneurship education on online entrepreneurship intentions. Based on the research results, Entrepreneurship Education has no influence on creativity. So the school needs to carry out entrepreneurial education activities that can increase the creativity of students.
The Effect of Digital Literacy and Entrepreneurship Education Towards Online Entrepreneurship Intention Through Online Business Learning and Creativity At Marketing Department in Batang Regency Mugiono, Mugiono; Dian Wisika Prajanti, Sucihatiningsih; Wahyono, Wahyono
Journal of Economic Education Vol 10 No 1 (2021): June 2021
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v9i2.41304

Abstract

The intention of online entrepreneurship is the desire of a person by making several efforts to find information and planning to achieve business goals in the internet network. Some of the factors that are thought to influence this phenomenon include digital literacy, entrepreneurship education, online business learning, and creativity. This study aims to analyze the effect of digital literacy, entrepreneurship education, online business learning, and creativity on online entrepreneurial intentions. In addition, this study is to analyze the effect of digital literacy and entrepreneurship education that can be mediated by online business learning and creativity on online entrepreneurial intentions of Marketing major in Batang regency. This research method was a quantitative approach. The population of this study were students majoring in Marketing in Batang with a total of 345 students. The sample taken in this study were 160 students as respondents by collecting data using a questionnaire. The data analysis method used was descriptive analysis, confirmatory analysis and structural equation modeling analysis. The results show that digital literacy and online business learning have a positive and significant effect on online entrepreneurship intentions. Meanwhile, entrepreneurship education and creativity have a negative and significant effect on online entrepreneurial intentions. However, entrepreneurship education has no effect on creativity. Online business learning variables and creativity mediate digital literacy towards online entrepreneurial intentions. While the creativity variable does not mediate entrepreneurship education on online entrepreneurship intentions. Based on the research results, Entrepreneurship Education has no influence on creativity. So the school needs to carry out entrepreneurial education activities that can increase the creativity of students.
Co-Authors Achmad Sudiro Ainur Rofiq Allya Ramadhina Andriani, Nova Bawana, Rachmad Aji Dahana, Raiza Nora Ida Yulianti Idris Kalimasada, Kalimasada Kurniawan, Ilham Agung Manshur Awalludin Mintarti Rahayu Noprianta, Dana Ananda Nur Khusniyah Indrawati Nurindra, Hana Tsabita Purnama, Mardiah Purwadita, Christianto Prasetyo Putri, Aini Adrianti Ruswandani, Putri Safitri, Vivin Anis Sari, Sulva Widya Sucihatiningsih Dian Wisika Prajanti Sunaryo Sunaryo Surachman Surachman Wahyono Wahyono Wijayanti, Risna Wiraguna, Sidi Ahyar