Article Per Year (5 Year)
p-Index From 2021 - 2026
1.325
P-Index
This Author published in this journals
All Journal Journal of Business & Banking Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Journal of Management and Leadership Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Larasati Ayu Sekarsari
Universitas Hayam Wuruk Perbanas
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
Analisis persepsi manfaat, sikap, dan niat tertib berlalu lintas pada sistem E-Tilang Immanuel Candra Irawan; Larasati Ayu Sekarsari
FORUM EKONOMI Vol 24, No 3 (2022)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jfor.v24i3.11360

Abstract

Disiplin berlalu lintas masih sering diabaikan oleh kebanyakan para pengguna jalan. Hal ini menandakan bahwa masyarakat belum disiplin dalam berlalu lintas. Salah satu kegiatan penegakan disiplin berlalu lintas adalah melalui tilang. Seiring perkembangan jaman, sistem tilang manual berubah menjadi sistem tilang berbasis teknologi. Tilang elektronik, contohnya, atau yang dikenal dengan e-tilang, atau Electronic Traffic Law Enforcement (E-TLE) System. Penelitian ini bertujuan menganalisis persepsi manfaat dan sikap terhadap niat tertib berlalu lintas melalui e-Tilang menggunakan Technology Acceptance Model (TAM). Sampling dilakukan di wilayah Kota Surabaya sebanyak 200 orang responden dengan sasaran para pengguna jalan yang sehari-hari beraktivitas menggunakan kendaraan pribadi. Teknik analisis data yang digunakan adalah SPSS dan PLS. SPSS digunakan untuk melakukan analisis deskriptif, sedangkan PLS digunakan untuk melakukan uji validitas, reliabilitas, dan analisis inner model. Hasil penelitian menunjukkan bahwa  persepsi manfaat berpengaruh signifikan terhadap sikap dan niat tertib berlalu lintas, serta sikap berpengaruh signifikan terhadap niat tertib berlalu lintas.
Analisis persepsi manfaat, sikap, dan niat tertib berlalu lintas pada sistem E-Tilang Immanuel Candra Irawan; Larasati Ayu Sekarsari
FORUM EKONOMI Vol 24, No 3 (2022): Juli
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jfor.v24i3.11360

Abstract

Disiplin berlalu lintas masih sering diabaikan oleh kebanyakan para pengguna jalan. Hal ini menandakan bahwa masyarakat belum disiplin dalam berlalu lintas. Salah satu kegiatan penegakan disiplin berlalu lintas adalah melalui tilang. Seiring perkembangan jaman, sistem tilang manual berubah menjadi sistem tilang berbasis teknologi. Tilang elektronik, contohnya, atau yang dikenal dengan e-tilang, atau Electronic Traffic Law Enforcement (E-TLE) System. Penelitian ini bertujuan menganalisis persepsi manfaat dan sikap terhadap niat tertib berlalu lintas melalui e-Tilang menggunakan Technology Acceptance Model (TAM). Sampling dilakukan di wilayah Kota Surabaya sebanyak 200 orang responden dengan sasaran para pengguna jalan yang sehari-hari beraktivitas menggunakan kendaraan pribadi. Teknik analisis data yang digunakan adalah SPSS dan PLS. SPSS digunakan untuk melakukan analisis deskriptif, sedangkan PLS digunakan untuk melakukan uji validitas, reliabilitas, dan analisis inner model. Hasil penelitian menunjukkan bahwa  persepsi manfaat berpengaruh signifikan terhadap sikap dan niat tertib berlalu lintas, serta sikap berpengaruh signifikan terhadap niat tertib berlalu lintas.
EFEKTIVITAS SISTEM CASH ON DELIVERY PADA E-COMMERCE LAZADA SELAMA MASA PANDEMI COVID-19 Adryan Garda Yogatama; Mochamad Nurhadi; Larasati Ayu Sekarsari; Immanuel Candra Irawan
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol 10 No 2 (2023): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi, dan Pelayanan Publik
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v10i2.608

Abstract

This study aims to measure how effective the cash on delivery system is based on several variables, namely consumer perceptions, service quality and customer satisfaction. The object under study is the cash on delivery payment system on one of the e-commerce applications, namely Lazada. This research uses quantitative research methods. Data collection was carried out by using the survey method. The method used in sampling is non-probability sampling with purposive sampling technique. The sample of this study were 159 Lazada users in Indonesia who had used the cash on delivery payment system in the last 3 months. The research uses quantitative methods with multiple linear regression analysis techniques assisted by SPSS software. The result of this study is that consumer perceptions and customer satisfaction have a positive and significant influence on purchase intentions, meaning that consumer perceptions are effective for presenting purchase intentions on the Lazada application through the cash on delivery system. However, service quality has a negative and insignificant effect, which means that the service quality of the cash on delivery system at Lazada is not yet effective in influencing consumer purchase intentions. However, consumer perceptions, customer satisfaction and service quality simultaneously influence purchase intentions with the cash on delivery system at Lazada.
Pelatihan Bucket Snack Untuk Meningkatkan Kreativitas Dan Daya Saing Ibu-Ibu Rumah Tangga Di Sidoarjo Sholikha Oktavi Khalifaturofi'ah; Zufra Inayah; Larasati Ayu Sekarsari
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 3 No. 4 (2023): Desember : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v3i4.2337

Abstract

Skills training is an effective means to enhance the well-being of the community. In general, the residents of Sidoarjo, especially those who work as housewives, often lack competitiveness and creativity to empower themselves with their own abilities. This community engagement aims to boost the creativity and competitiveness of housewives in Sidoarjo. The activity is geared towards empowering housewives in Sidoarjo, particularly those who work as homemakers, to generate additional income through the production and sale of bucket snacks. The methodology employed involves participatory learning and action (PLA) characterized by socialization, direct discussions, and practical training. The outcome of this community engagement is the development of understanding and knowledge among housewives, enabling them to create bucket snacks and earn income from this skill. This initiative has resulted in the production of nine bucket snacks as a result of the training. The beneficiaries have reported an improved understanding of bucket snack production as a direct impact of this community engagement
Apa yang Membuat Pelanggan ZARA Tetap Loyal? Peran Kualitas Produk, Keaslian Merek, Pengalaman Omni-Channel, dan Kepuasan Pelanggan Larasati Ayu Sekarsari; Bayu Efangga
Journal of Management and Leadership Vol. 9 No. 1 (2026): Vol. 9, No. 1, May 2026
Publisher : Management and Leadership Study Programme

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47970/jml.v9i1.1177

Abstract

Based on global retail industry developments in recent years, the fast-fashion industry occupies the top position in attracting consumer buying interest in Indonesia. Meanwhile, ZARA, as one of the leading global brands, holds an important position in market competition within major cities like Surabaya. However, intense competition does not necessarily guarantee instant customer loyalty without adaptive marketing strategy management. Aligned with these conditions, although clothing consumption volume continues to rise, the phenomenon of consumer behavior shifting from traditional channels towards multi-channel integration and demands for brand originality pose real challenges. Therefore, this study examines the determinants of customer loyalty, particularly among consumers of the fast-fashion brand ZARA in Surabaya. The independent variables in this study are Product Quality, Brand Authenticity, and Omni-Channel Strategy. Customer Satisfaction is positioned as a dependent variable as well as a mediating variable that links product quality, brand authenticity, and multi-channel strategies to Customer Loyalty as the ultimate measurement of consumer behavior. Primary data collection was conducted via a survey method using Google Forms with a purposive sampling technique, yielding a sample of 155 respondents. Statistical data analysis to test the hypotheses applied Structural Equation Modeling based on Partial Least Squares (PLS-SEM) using WarpPLS 7.0 software. The research results indicate that all formulated hypotheses are supported with positive and significant direct effects. Specifically, product quality, brand authenticity, and omni-channel strategy each exert a positive and significant direct effect on both customer satisfaction and customer loyalty. Furthermore, customer satisfaction also exhibits a positive and significant direct effect on customer loyalty, while successfully serving as a crucial mediating variable that channels the indirect influences of product quality, brand authenticity, and omni-channel strategy toward customer loyalty. Based on the research results, customer satisfaction plays a crucial role in maintaining fast-fashion consumer loyalty. For this reason, ZARA's retail management needs to continuously consider aspects of brand identity authenticity and the consistency of physical-digital integration (omni-channel strategy) when designing promotion and service strategies to secure future customer retention. Keywords: Product Quality, Brand Authenticity, Omni-Channel, Customer Satisfaction, Customer Loyalty, ZARA
Biometric Technology in Digital Banking: Insights from Generation Z and Millennials Herwin Ardianto; Chitra Laksmi Rithmaya; Larasati Ayu Sekarsari
Journal of Business & Banking Vol 15 No 01 (2025): Mei-Oktober 2025
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v15i1.5378

Abstract

Biometric technology offers various conveniences and security features that can enhance the user experience of digital banking. This study explores the adoption of biometric technology in digital banking among Indonesian Generation Z and Millennials. Utiliz-ing the Technology Acceptance Model (TAM), we investigate factors influencing atti-tudes, intentions, and actual use of biometrics among 326 respondents. Data analysis was performed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). Findings indicate that perceived usefulness, ease of use, security, and convenience signif-icantly affect user attitudes, intentions, and actual usage. Additionally, perceived use-fulness moderates the relationship between perceived ease of use and attitudes toward biometric adoption. These insights are crucial for financial institutions aiming to en-hance user acceptance of biometric systems, contributing to secure and user-friendly digi-tal banking solutions for younger consumers in Indonesia.
Co-Authors Adryan Garda Yogatama Ardianto, Herwin Bayu Efangga Chitra Laksmi Rithmaya irawan, Immanuel Candra Khalifaturofi'ah, Sholikha Oktavi Mochamad Nurhadi Zufra Inayah