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All Journal Jurnal Studi Manajemen dan Bisnis Indonesian Journal of Community Services in Engineering & Education (IJOCSEE) Journal Of Responsible Tourism
Dimas Eka Pratama
Perbankan Dan Keuangan, Fakultas Ekonomi Dan Bisnis Universitas Merdeka Malang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Social Sciences Other

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Edukasi Program Promosi Kesehatan Melalui Media Video dan Poster Dimas Eka Pratama; Totok Subianto; Ryan Gerry Patalo
Indonesian Journal of Community Services in Engineering & Education (IJOCSEE) Vol 2, No 1 (2022): April 2022
Publisher : Universitas Pendidikan Indonesia Kampus Purwakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (734.421 KB)

Abstract

The condition of public compliance with health protocols that is getting lower has resulted in the increasing number of positive cases of the SARS-CoV-2 virus from day to day. The low level of community compliance is because the community has not fully accepted and implemented the health protocol rules. The purpose of this service is to provide education to the public about the importance of complying with health protocols during the Covid-19 pandemic. This service program is also expected to help the community to be independent in making health protocol equipment. The method of implementing this activity is by making video tutorials and posters for educational facilities and socialization of health promotion programs. The results of the videos and posters are distributed through social media channels because they are considered the right media for disseminating information widely and quickly.
BISAKAH INOVASI PEMASARAN MEMODERASI PENGARUH ORIENTASI PASAR TERHADAP KINERJA PEMASARAN SAAT PANDEMI COVID-19 Dimas Eka Pratama; Lita Dwipasari; Totok Subianto
Jurnal Studi Manajemen dan Bisnis Vol 9, No 2 (2022): Desember
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v9i2.17072

Abstract

Tujuan penelitian ini adalah untuk mengukur pengaruh orientasi pasar terhdapa kinerja pemasaran melalui inovasi pemasaran.  Sampel dari penelitian ini adalah pelaku usaha kuliner di Kota Malang yang memiliki produk makanan ringan. Jumlah responden dalam penelitian ini berjumlah 100 responden. Pengumpulan data penelitian dilakukan melalui kuesioner menggunakan non-probability sampling. Hasil penelitian menunjukkan bahwa orientasi pasar berpengaruh positif terhadap inovasi pasar. Orientasi pasar berpengaruh positif terhadap kinerja pemasaran. Inovasi pemasaran berpengaruh positif terhadap kinerja pemasaran. Terakhir, Orientasi pasar memiliki pengaruh tidak langsung terhadap kinerja pemasaran melalui inovasi pemasaran.
ANALISIS STRATEGI ALTERNATIF PEMASARAN HOTEL VILA OMBAK DALAM SITUASI COVID-19 Arief Astriawan; Erri Supriyadi; I Wayan Nuada; Dimas Eka Pratama
Journal Of Responsible Tourism Vol 2 No 2: Nopember 2022
Publisher : Program Studi S1 Pariwisata, Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (343.483 KB) | DOI: 10.47492/jrt.v2i2.2154

Abstract

This study aims to describe an alternative marketing strategy at the Gili Trawangan Villa Hotel in the Covid 19 situation. This type of research is descriptive qualitative. The writing method used in this research is to combine field findings and theory. Data collection techniques such as observation, interviews, documentation, previous studies and the official website. This study describes the marketing strategy; segmenting, targeting and positioning with Strengths Weaknees Opportunities Threats (SWOT) analysis. The results of this study indicate that the strategy is carried out by changing the direction of the market segment from the overseas market with the criteria for the middle and upper segment to be multi-segment. Likewise with the targeting of foreign tourists to domestic tourists. Hotel Vila waves also positions itself as an international hotel that provides one stop leisure services. This study concludes that the strategy adopted is a win-win solution for all parties.
Co-Authors Arief Astriawan Erri Supriyadi I Wayan Nuada Lita Dwipasari Patalo, Ryan Gerry Totok Subianto Totok Subianto