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I Wayan Nuada
Sekolah Tinggi Pariwisata Mataram
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STRATEGI PEGAWAI DI INDUSTRI PERHOTELAN BERBINTANG GILI TRAWANGAN DALAM PENANGANAN KRISIS SOSIAL EKONOMI SELAMA PANDEMI COVID-19 Mita Astari; I Wayan Nuada; Lia Rosida; Erry Supriyadi
Journal Of Responsible Tourism Vol 1 No 2: Nopember 2021
Publisher : Program Studi S1 Pariwisata, Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (286.277 KB) | DOI: 10.47492/jrt.v1i1.1001

Abstract

Penelitian ini dilakukan di Gili Trawangan Kabupaten Lombok Utara yang bertujuan untuk mengetahui strategi pegawai hotel di Gili Trawangan dalam menghadapi permasalahan ekonomi yang disebabkan oleh krisis Covid-19. Penelitian ini bersifat deskriptif. Teknik pengumpulan data antara lain wawancara mendalam dan studi kepustakaan sedangkan teknik analisis data yang digunakan adalah analisis SWOT. Berdasarkan hasil peneliti lakukan bahwa strategi yang dapat diterapkan oleh pegawai hotel di Gili Trawangan untuk menghadapi permasalahan ekonomi yang disebabkan oleh krisis Covid-19 antara lain; 1) Mengikuti pelatihan e-commerce, yaitu mengikuti pelatihan cara berdagang secara virtual dan lebih praktis. 2) Strategi aktif, yaitu berkeliling (mencari lokasi lain). 3) Strategi pasif, yaitu pegawai hotel maupun pedagang berpandai-pandai dalam pengeluaran, berhemat atau mengatur pengeluaran rumah tangganya. 4) Strategi jaringan, yaitu meminjam uang kepada tetangga, mengutang ke warung atau toko, memanfaatkan program kemiskinan, meminjam uang ke rentenir atau bank dan sebagainya. 5) Memanfaatkan bantuan dari pemerintah, yaitu Bantuan Langsung Tunai (BLT) dari pemerintah.
ANALISIS STRATEGI ALTERNATIF PEMASARAN HOTEL VILA OMBAK DALAM SITUASI COVID-19 Arief Astriawan; Erri Supriyadi; I Wayan Nuada; Dimas Eka Pratama
Journal Of Responsible Tourism Vol 2 No 2: Nopember 2022
Publisher : Program Studi S1 Pariwisata, Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (343.483 KB) | DOI: 10.47492/jrt.v2i2.2154

Abstract

This study aims to describe an alternative marketing strategy at the Gili Trawangan Villa Hotel in the Covid 19 situation. This type of research is descriptive qualitative. The writing method used in this research is to combine field findings and theory. Data collection techniques such as observation, interviews, documentation, previous studies and the official website. This study describes the marketing strategy; segmenting, targeting and positioning with Strengths Weaknees Opportunities Threats (SWOT) analysis. The results of this study indicate that the strategy is carried out by changing the direction of the market segment from the overseas market with the criteria for the middle and upper segment to be multi-segment. Likewise with the targeting of foreign tourists to domestic tourists. Hotel Vila waves also positions itself as an international hotel that provides one stop leisure services. This study concludes that the strategy adopted is a win-win solution for all parties.
ANALISIS PENENTUAN STRATEGI PEMASARAN DENGAN KONSEP MARKETING MIX PADA DAYA TARIK WISATA GILI LAMPU LOMBOK TIMUR Yona Floranika; Erri Supriyadi; I Wayan Nuada; Muharis Ali; I Gusti Ngurah Oka Widjaya; Indrapati Indrapati; I Wayan Bratayasa
Journal Of Responsible Tourism Vol 2 No 2: Nopember 2022
Publisher : Program Studi S1 Pariwisata, Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (320.454 KB) | DOI: 10.47492/jrt.v2i2.2156

Abstract

Gili Lampu is a marine tourism destination that has potential with uniqueness and characteristics that are not owned by other tourist destinations in the vicinity which are expected to attract large numbers of tourists, one way is to do marketing. This study will discuss the marketing strategy carried out by the Gili Lampu manager using the concept of the marketing mix, the aim is to find out the obstacles in the application of the strategy that has been carried out. This research method uses a qualitative method with a descriptive approach. The results of this study reveal that the marketing strategy carried out by the Gili Lampu manager uses the concept of a marketing mix, especially the 8p marketing mix, where for each 8p variable it has been carried out namely product, price, place, promotion, people, packaging, program and partnership. , there are several variables that are still not optimally carried out by the manager such as products, prices, promotions and programs. For this reason, it is very important to determine the right marketing strategy for tourist destinations because it will have a very large influence in increasing the number of tourist visits.
Co-Authors Arief Astriawan Dimas Eka Pratama Erri Supriyadi Erry Supriyadi I Gusti Ngurah Oka Widjaya I Wayan Bratayasa Indrapati Indrapati Lia Rosida Mita Astari Muharis Ali Yona Floranika