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Erri Supriyadi
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PENGARUH KUALITAS LAYANAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN MATARAM SQUARE HOTEL Erri Supriyadi
Jurnal Ilmiah Hospitality Vol 9 No 2: Desember 2020
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v9i2.346

Abstract

Penelitian ini dilakukan di Mataram Square Hotel Kota Mataram Provinsi Nusa Tenggara Barat dengan populasi pelanggan hotel. Tujuan penelitian ini adalah (1) Mendeskripsikan kualitas layanan, kepuasan pelanggan, dan loyalitas pelanggan Mataram Square Hotel; (2) Menganalisis pengaruh kualitas layanan dan kepuasan pelanggan terhadap loyalitas pelanggan Mataram Square Hotel; (3) Menganalisis pengaruh dominan diantara kualitas layanan dan kepuasan pelanggan terhadap loyalitas pelanggan Mataram Square Hotel. Sampel dalam penelitian ini sebesar 120 pelanggan Mataram Square Hotel, teknik pengambilan sampel menggunakan metode purposive sampling. Teknik analisis menggunakan analisis regresi linier berganda, yaitu untuk menganalisis pengaruh kualitas layanan dan kepuasan pelanggan terhadap loyalitas pelanggan Mataram Square Hotel. Hasil penelitian menunjukkan bahwa kualitas layanan dan kepuasan pelanggan berpengaruh signifikan terhadap loyalitas pelanggan Mataram Square Hotel, serta kepuasan pelanggan mempunyai pengaruh dominan terhadap loyalitas pelanggan Mataram Square Hotel
STRATEGI MENGANGKAT CITRA SATE TANJUNG SEBAGAI KULINER KHAS HOTEL DI KABUPATEN LOMBOK UTARA. Suci Tiani; Lalu Yulendra; Lia Rosida; Erri Supriyadi; Ni Luh Kartini; I Gusti Ngurah Oka Widjaya
Journal Of Responsible Tourism Vol 2 No 1: Juli 2022
Publisher : Program Studi S1 Pariwisata, Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (352.085 KB) | DOI: 10.47492/jrt.v2i1.1896

Abstract

Wisata kuliner merupakan salah satu konsep pariwisata yang tengah berkembang di seluruh dunia. Kuliner juga menjadi salah satu unsur penunjang yang sangat penting dalam keberhasilan pariwisata pada suatu destinasi. Kuliner lokal Sate Tanjung yang merupakan salah satu ikon desa Tanjung Kabupaten Lombok Utara ini mampu menggambarkan keseluruhan budaya masyarakat pada suatu daerah. Sehingga melalui penelitian ini dibahas tentang Strategi Mengangkat Citra Sate Tanjung Menjadi Kuliner Khas Hotel yang berada di Kabupaten Lombok Utara. Penelitian ini bersifat deskriptif kualitatif. Sate Tanjung ini sendiri memiliki potensi yang perlu diangkat citra kulinernya karena memiliki rasa yang khas dan proses pembuatannya yang unik, selain itu mengingat bahan baku yang berlimpah karena daerah Kabupaten ini dikelilingi oleh lautan sehingga ikan yang dihasilkan juga sangat banyak. Hasil penelitian menunjukkan bahwa kuliner lokal ini belum layak untuk dimasukkan dalam daftar menu hotel karena tidak sesuai dengan selera wisatawan asing. Untuk itu perlu tetap dipertahankan dan dipromosikan supaya tidak hanya tamu lokal saja yang tahu tetapi tamu asingpun juga harus mengetahui keberadaan kuliner lokal ini sebelum keberadaan khasnya ini direbut oleh daerah atau negara lainnya.
ANALISIS STRATEGI ALTERNATIF PEMASARAN HOTEL VILA OMBAK DALAM SITUASI COVID-19 Arief Astriawan; Erri Supriyadi; I Wayan Nuada; Dimas Eka Pratama
Journal Of Responsible Tourism Vol 2 No 2: Nopember 2022
Publisher : Program Studi S1 Pariwisata, Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (343.483 KB) | DOI: 10.47492/jrt.v2i2.2154

Abstract

This study aims to describe an alternative marketing strategy at the Gili Trawangan Villa Hotel in the Covid 19 situation. This type of research is descriptive qualitative. The writing method used in this research is to combine field findings and theory. Data collection techniques such as observation, interviews, documentation, previous studies and the official website. This study describes the marketing strategy; segmenting, targeting and positioning with Strengths Weaknees Opportunities Threats (SWOT) analysis. The results of this study indicate that the strategy is carried out by changing the direction of the market segment from the overseas market with the criteria for the middle and upper segment to be multi-segment. Likewise with the targeting of foreign tourists to domestic tourists. Hotel Vila waves also positions itself as an international hotel that provides one stop leisure services. This study concludes that the strategy adopted is a win-win solution for all parties.
IMPLEMENTASI KOMUNIKASI PEMASARAN BERBASIS SOCIAL MEDIA MARKETING PADA INSTAGRAM WISATA SESAOT Ni Luh Sueni Widyanti; Erri Supriyadi; Muhammad Azizurrohman
Journal Of Responsible Tourism Vol 2 No 2: Nopember 2022
Publisher : Program Studi S1 Pariwisata, Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (358.595 KB) | DOI: 10.47492/jrt.v2i2.2155

Abstract

The development of increasingly advanced and modern information dissemination also has an impact on the field of tourism marketing, one of which is for tourism village marketing communications. Sesaot Village is a village that has a fairly rapid development of tourism activities and has a variety of tourism potentials that can be used as supporting attractions. This village also utilizes the use of Instagram as a marketing communication medium. However, the use of Instagram as a marketing communication medium has not been maximized and the use of tourism potential as marketing communication content is minimal. Thus, this study aims to determine the application of Instagram-based marketing communications and to describe the use of tourism potentials in wisata PUREKMAS so that it can be used as marketing communication content on Instagram wisata sesaot. This study uses in-depth interviews, non-participant observation, and documentation and uses a qualitative descriptive approach. The results of the study indicate that there are obstacles in the application of marketing communications on Instagram wisata sesaot, such as constraints on human resource managers, packaging of content that is less attractive, and the application of components on marketing communication indicators that are not optimal.
ANALISIS PENENTUAN STRATEGI PEMASARAN DENGAN KONSEP MARKETING MIX PADA DAYA TARIK WISATA GILI LAMPU LOMBOK TIMUR Yona Floranika; Erri Supriyadi; I Wayan Nuada; Muharis Ali; I Gusti Ngurah Oka Widjaya; Indrapati Indrapati; I Wayan Bratayasa
Journal Of Responsible Tourism Vol 2 No 2: Nopember 2022
Publisher : Program Studi S1 Pariwisata, Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (320.454 KB) | DOI: 10.47492/jrt.v2i2.2156

Abstract

Gili Lampu is a marine tourism destination that has potential with uniqueness and characteristics that are not owned by other tourist destinations in the vicinity which are expected to attract large numbers of tourists, one way is to do marketing. This study will discuss the marketing strategy carried out by the Gili Lampu manager using the concept of the marketing mix, the aim is to find out the obstacles in the application of the strategy that has been carried out. This research method uses a qualitative method with a descriptive approach. The results of this study reveal that the marketing strategy carried out by the Gili Lampu manager uses the concept of a marketing mix, especially the 8p marketing mix, where for each 8p variable it has been carried out namely product, price, place, promotion, people, packaging, program and partnership. , there are several variables that are still not optimally carried out by the manager such as products, prices, promotions and programs. For this reason, it is very important to determine the right marketing strategy for tourist destinations because it will have a very large influence in increasing the number of tourist visits.
Exploring the Impact of Tourism on the Community's Economy: A Case Study of Tanjung Menangis Beach in Ketapang Village, East Lombok Yudi Kusuma Hardi; I Wayan Nuada; Erri Supriyadi
Advances in Tourism Studies Vol. 1 No. 1 (2023): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/ats.v1i1.11

Abstract

The purpose is to determine how the impact of the development of Tanjung Menangis Beach Tourist Destinations on the economic empowerment of local communities in the hamlet of Ketapang Village Peringgabaya Kbupaten East Lombok. The research method used in this study is the descriptive qualitative method. The data collected in this study comes from interviews, observations, and documentation from parties and institutions related to the development of tourism villages, namely business actors and craftsmen. the results of research in the field it is known that the form of Tourism Development in Tanjung Menangis Beach is in the form of infrastructure development both in terms of attractions, amenities, accessibility, ancillary services, and institutions have a positive impact on the economic empowerment of local communities. The research will be interesting to do because they want to know more about the tourist destination Tanjung Menangis Beach with various forms of development that have been done then how the impact of its development on the economic empowerment of local communities.
Hubungan Keterlibatan Masyarakat dan Pengelolaan Wisata Bahari di Kawasan Pantai Tanjung Luar Kabupaten Lombok Timur Dien Qibty Novia Annisa'a; Syech Idrus; Erri Supriyadi
PENTAHELIX: Jurnal Ilmiah Pengabdian Pariwisata Vol 1 No 3 (2023): Pentahelix: Jurnal Ilmiah Pengabdian Pariwisata
Publisher : Pusat Kajian Pariwisata dan Publikasi Jurnal Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/pentahelix.v1i3.26

Abstract

This study aims to establish the relationship between community involvement and the management of marine tourism at Tanjung Luar Beach in East Lombok District. Additionally, it seeks to quantify the extent of community participation in the management of marine tourism in this coastal area. The research design adopts a quantitative approach, with data collected through observation, surveys, and documentation from a sample of 90 respondents. The study reveals a statistically significant positive relationship between community involvement and the effective management of marine tourism at Tanjung Luar Beach, indicated by a correlation coefficient of 0.431. This moderate coefficient, falling within the interval range of 0.40 to 0.431, highlights the pivotal role of community engagement in promoting the sustainable growth of marine tourism in this picturesque destination.
Co-Authors Arief Astriawan Azizurrohman, Muhammad Dien Qibty Novia Annisa'a Dimas Eka Pratama I Gusti Ngurah Oka Widjaya I Wayan Bratayasa I Wayan Nuada I wayan Nuada Indrapati Indrapati Lalu Mohamad Iswadi Athar Lia Rosida Muharis Ali Ni Luh Kartini Ni Luh Sueni Widyanti Rizal Kurniansah Suci Tiani Syech Idrus Yona Floranika Yudi Kusuma Hardi Yulendra, Lalu