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All Journal Community Empowerment Jurnal Ilmu Multidisplin
Anita Rahmawati
Politeknik Negeri Jakarta, Depok, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Enhancing entrepreneurial capacity through screen printing competencies Sri Isti Untari; Innas Rovino Katuruni; Rahma Nur Praptiwi; Anita Rahmawati; Fedly Herdiansyah
Community Empowerment Vol 6 No 10 (2021)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (276.279 KB) | DOI: 10.31603/ce.6017

Abstract

Due to the impact of COVID-19, the D-3 Marketing Management Study Program for Citizens with Special Needs (MP WNBK) Accounting Department at the Jakarta State Polytechnic, was moved to carry out service activities related to screen printing training to increase the entrepreneurial capacity of alumni. This activity aims to help alumni affected by the COVID-19 pandemic to get alternative businesses in the screen-printing sector such as t-shirts, mugs and goody bags. In an effort to improve the competence of screen printing, the team conducts training in collaboration with partners as observers of disability. Through intensive mentoring by a trainer, 17 training participants have produced screen printing products in the form of t-shirts, goody bags, and mugs.
Adapting to change: Empowering MSMEs in Tasik Said Naum Market through digital marketing strategies Rahma Nur Praptiwi; M. Jamal Al Bakrie; Iftita Rahmi; Innas Rovino Katuruni; Anita Rahmawati
Community Empowerment Vol 9 No 1 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.10887

Abstract

Another effect of the pandemic is a shift in people's shopping habits over time. Nowadays, people prefer to shop online due to its practicality and often lower prices. This trend has led to complaints from Micro, Small, and Medium Enterprises (MSMEs) players at Tasik Tanah Abang Market, citing continuous declines in sales. Increasing sales and income requires knowledge and understanding that align with the needs and challenges faced by traders at Tasik Said Na'um Market. The goal is to equip traders to compete in the digital market post-pandemic. The implementation of these community service activities includes Focus Group Discussions (FGD) and education on basic marketing concepts. The results of the activities undertaken include an improved understanding of problems and potential solutions for traders, along with increased knowledge about digital marketing. The required digital marketing skills include sales assistance through live selling, providing traders with a better understanding of how to utilize live selling platforms effectively to market their products.
Digital transformation of SMEs: Leveraging social media to market mangrove-based products Tika Dwi Ariyanti; Innas Rovino Katuruni; Rahma Nur Praptiwi; Sri Isti Untari; Nur Hasyim; Kristin Lukitaningrum; Maria Nino Istia; Anita Rahmawati; M. Jamal Al Bakri
Community Empowerment Vol 9 No 11 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.12191

Abstract

This community service activity aimed to enhance the sales of mangrove-based products produced by the Tanjung Jalakarya SMEs group through the utilization of social media. Prior to the program, the group faced challenges in promoting and selling their products. Through the community service program, the team provided equipment, training on labeling and packaging, and mentorship on social media usage. As a result, within six months, there was a 30% increase in sales. This demonstrates the effectiveness of empowering SMEs groups with knowledge and skills in utilizing social media to expand their market reach and increase their income.
Peran Kecerdasan Buatan (AI) dalam Optimasi Strategi Pemasaran Anita Rahmawati; Sri Isti Untari; Kristin Lukitaningrum
Jurnal Ilmu Multidisiplin Vol. 4 No. 5 (2025): Jurnal Ilmu Multidisplin (Desember 2025 - Januari 2026)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v4i5.1481

Abstract

Kecerdasan buatan (Artificial Intelligence/AI) telah menjadi salah satu inovasi paling berpengaruh dalam revolusi digital dan memainkan peran penting dalam mengubah strategi pemasaran di berbagai sektor. Melalui kemampuan analisis data besar, pembelajaran mesin, dan pemrosesan bahasa alami, AI memungkinkan perusahaan memahami perilaku konsumen secara lebih mendalam, mengoptimalkan strategi pemasaran, serta meningkatkan efektivitas komunikasi merek. Penelitian ini bertujuan untuk menganalisis peran AI dalam optimasi strategi pemasaran melalui kajian literatur terhadap jurnal nasional dan internasional terbitan 2016–2024. Metode yang digunakan adalah literature review kualitatif dengan pendekatan meta-synthesis. Hasil penelitian menunjukkan bahwa penerapan AI memberikan manfaat signifikan, antara lain peningkatan efisiensi operasional, personalisasi pelanggan, dan analisis prediktif yang akurat. Namun, tantangan utama yang dihadapi adalah isu privasi data, bias algoritmik, dan kesiapan sumber daya manusia. Penelitian ini menegaskan bahwa AI bukan sekadar alat teknologi, melainkan sumber daya strategis yang dapat meningkatkan daya saing perusahaan apabila diimplementasikan secara etis dan berkelanjutan.
Co-Authors Fedly Herdiansyah Innas Rovino Katuruni Kristin Lukitaningrum M. Jamal Al Bakri M. Jamal Al Bakrie Maria Nino Istia Nur Hasyim Rahma Nur Praptiwi Rahmi, Iftita Sri Isti Untari Tika Dwi Ariyanti