Digital transformation of SMEs: Leveraging social media to market mangrove-based products

Tika Dwi Ariyanti (Politeknik Negeri Jakarta, Depok, Indonesia)
Innas Rovino Katuruni (Politeknik Negeri Jakarta, Depok, Indonesia)
Rahma Nur Praptiwi (Politeknik Negeri Jakarta, Depok, Indonesia)
Sri Isti Untari (Politeknik Negeri Jakarta, Depok, Indonesia)
Nur Hasyim (Politeknik Negeri Jakarta, Depok, Indonesia)
Kristin Lukitaningrum (Politeknik Negeri Jakarta, Depok, Indonesia)
Maria Nino Istia (Politeknik Negeri Jakarta, Depok, Indonesia)
Anita Rahmawati (Politeknik Negeri Jakarta, Depok, Indonesia)
M. Jamal Al Bakri (Politeknik Negeri Jakarta, Depok, Indonesia)

Community Empowerment
Vol 9 No 11 (2024)

This community service activity aimed to enhance the sales of mangrove-based products produced by the Tanjung Jalakarya SMEs group through the utilization of social media. Prior to the program, the group faced challenges in promoting and selling their products. Through the community service program, the team provided equipment, training on labeling and packaging, and mentorship on social media usage. As a result, within six months, there was a 30% increase in sales. This demonstrates the effectiveness of empowering SMEs groups with knowledge and skills in utilizing social media to expand their market reach and increase their income.