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All Journal Community Empowerment
M. Jamal Al Bakri
Politeknik Negeri Jakarta, Depok, Indonesia
Arts Humanities Education Public Health Social Sciences

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Digital transformation of SMEs: Leveraging social media to market mangrove-based products Tika Dwi Ariyanti; Innas Rovino Katuruni; Rahma Nur Praptiwi; Sri Isti Untari; Nur Hasyim; Kristin Lukitaningrum; Maria Nino Istia; Anita Rahmawati; M. Jamal Al Bakri
Community Empowerment Vol 9 No 11 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.12191

Abstract

This community service activity aimed to enhance the sales of mangrove-based products produced by the Tanjung Jalakarya SMEs group through the utilization of social media. Prior to the program, the group faced challenges in promoting and selling their products. Through the community service program, the team provided equipment, training on labeling and packaging, and mentorship on social media usage. As a result, within six months, there was a 30% increase in sales. This demonstrates the effectiveness of empowering SMEs groups with knowledge and skills in utilizing social media to expand their market reach and increase their income.
Strengthening inclusive entrepreneurship: Excel-based COGS literacy for special needs educators Rahma Nur Praptiwi; Tika Dwi Ariyanti; Genesa Vernanda; Innas Rovino Katuruni; Sri Isti Untari; Anita Rahmawati; Kristin Lukitaningrum; Maria Nino Istia; M. Jamal Al Bakri
Community Empowerment Vol. 11 No. 1 (2026)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.15168

Abstract

Limited numerical literacy and the lack of systematic learning media are primary obstacles to teaching entrepreneurship to Individuals with Special Needs (IBK). This community service program aims to enhance the capacity of educators at Yayasan Sanur Akademi Inspirasi in delivering visual and measurable Cost of Goods Sold (COGS) calculation materials. The implementation methodology utilized a participatory approach through intensive training, Microsoft Excel-based technical mentoring, and the development of adaptive modules. Results demonstrated a significant improvement in teachers' technical skills in constructing applicable COGS simulations for students. Program outputs, including automated Excel templates, learning modules, and video tutorials, have been integrated into the foundation's entrepreneurship curriculum, ensuring program sustainability. This initiative proves that simple technology support, visually adapted, is effective in overcoming financial literacy barriers within inclusive education ecosystems.
Co-Authors Anita Rahmawati Genesa Vernanda Innas Rovino Katuruni Kristin Lukitaningrum Maria Nino Istia Nur Hasyim Rahma Nur Praptiwi Sri Isti Untari Tika Dwi Ariyanti