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All Journal KOMMAS: Jurnal Pengabdian Kepada Masyarakat ISCO
Dedeh Sri Sudaryanti
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Computer Science & IT Decision Sciences, Operations Research & Management Engineering Other

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Journal : ISCO

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Transformation of MSMEs in Putrapinggan Village Through Digital Marketing Training for Technology-Based Development Dedeh Sri Sudaryanti; Andri Helmi Munawar; Ageng Asmara Sani; Allicia Deana Santosa
JOURNAL INCLUSIVE SOCIETY COMMUNITY SERVIES Vol. 1 No. 2 (2023): Isco- Desember
Publisher : Yayasan Putra Adi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61402/isco.v1i2.25

Abstract

The development of micro, small, and medium enterprises (MSMEs) play a crucial role in a country's economy. However, many MSMEs still face challenges in leveraging digital technology and online marketing to expand their businesses. This research aims to implement digital marketing training as an effort to enhance the technological capabilities of technology based MSMEs in Putrapinggan Village, Pangandaran Regency. The training method involves providing fundamental knowledge on digital marketing, online marketing strategies, social media management, and digital performance analysis.
Co-Authors Allicia Deana Santosa Mira Rahmawati Munawar, Andri Helmi Noneng Masyitoh Sani, Ageng Asmara