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Journal : BRIGHT

Designing Model of Business English Material Using Communicative Approach Santoso, Andi; Sanjaya, Ricky Eka
BRIGHT : A Journal of English Language Teaching, Linguistics and Literature Vol 8, No 1 (2025)
Publisher : STKIP PGRI Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29100/bright.v8i1.7175

Abstract

This paper tries to provide a simple and communicative model of business English materials that can be applied in the classroom. In this regard, the language skill taught is speaking with the targeted micro-skills of business vocabulary and function-based language focus (grammar). A communicative approach is used in the development of the materials in order to facilitate the learners to use the language in various social contexts with interlocutors. Accordingly, the method of instruction is a role-play.
Implementing Needs Analysis in Curriculum and Material Development: A Study in The ESP Context Santoso, Andi; Sanjaya, Ricky Eka
BRIGHT : A Journal of English Language Teaching, Linguistics and Literature Vol 8, No 2 (2025)
Publisher : STKIP PGRI Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29100/bright.v8i2.8670

Abstract

Needs analysis (NA) is a vital process in designing effective curriculum and instructional materials, particularly in English for Specific Purposes (ESP) settings. This study explores the implementation of NA in the context of ESP course design for Hotel Management students. The research applies a descriptive qualitative approach, drawing data from classroom-based documentation and lecturer-led curriculum planning. Findings reveal that incorporating NA allows for better alignment between learners' target needs, learning preferences, and instructional goals. Key tools such as questionnaires, interviews, placement tests, and focus group discussions were used to gather data from learners and stakeholders. The study highlights how NA supports learner-centred instruction, improves motivation, and leads to more contextually relevant teaching materials. The article concludes by emphasizing the role of NA as a foundational step in curriculum and material development, especially in professional and vocational English settings.