Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Journal The Winners Binus Business Review
Tjia Fie Tjoe
Universitas Bina Nusantara
Economics, Econometrics & Finance Social Sciences

Published : 10 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search
Journal : Journal The Winners

 1 
Implementasi Strategi E-Marketing pada Pietro’s Gelato So, Idris Gautama; Fransiska, Hellen; Tjoe, Tjia Fie
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 9, No 2 (2008): The Winners Vol. 9 No. 2 2008
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v9i2.722

Abstract

Pietro’s Gelato is a firm producing food and beverages, in particular ice cream. This paper aims to study the marketing strategy utilized by Pietro’s Gelato and analyses its business process, information needs and problems faced by Pietro’s Gelato’s marketing department. Analysis is conducted using Porter’s analysis method, SWOT and e-marketing seven steps analysis. Literature study is conducted by collecting materials from books and internet access which will be used to fulfill additional data needs. Survey is also conducted towards Pietro’s Gelato to obtain complete data. Implementation of e-marketing strategy in the firm to enlarge marketing coverage and also to solve marketing problems in Pietro’s Gelato. It can be concluded that from the analysis conducted and also the implementation, e-marketing strategy profits the company in terms of easier product marketing and understanding market needs.
Model Rantai Markov Pangsa Pasar Operator Selular di Universitas Bina Nusantara, Jakarta Barat Tjoe, Tjia Fie; Sarjono, Haryadi
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 8, No 2 (2007): The Winners Vol. 8 No. 2 2007
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v8i2.736

Abstract

Article presented the replacement of cellular cards operator service user, especially for GSM of five operators that are dominant in Indonesia, those are  XL, Mentari, Simpati, AS, and IM3 for six months with teenagers sample of 295 students from Management Department of Bina Nusantara University. The used method was Markov analysis. Besides that, it also used State and Probability State that were used to identify the whole possible situation of a process or system. Based on the research, from 295 samples of teenagers, it can be seen that there is a switching from one provider into another.
Implementasi Strategi E-Marketing pada Pietro’s Gelato Idris Gautama So; Hellen Fransiska; Tjia Fie Tjoe
The Winners Vol. 9 No. 2 (2008): The Winners Vol. 9 No. 2 2008
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v9i2.722

Abstract

Pietro’s Gelato is a firm producing food and beverages, in particular ice cream. This paper aims to study the marketing strategy utilized by Pietro’s Gelato and analyses its business process, information needs and problems faced by Pietro’s Gelato’s marketing department. Analysis is conducted using Porter’s analysis method, SWOT and e-marketing seven steps analysis. Literature study is conducted by collecting materials from books and internet access which will be used to fulfill additional data needs. Survey is also conducted towards Pietro’s Gelato to obtain complete data. Implementation of e-marketing strategy in the firm to enlarge marketing coverage and also to solve marketing problems in Pietro’s Gelato. It can be concluded that from the analysis conducted and also the implementation, e-marketing strategy profits the company in terms of easier product marketing and understanding market needs.
Model Rantai Markov Pangsa Pasar Operator Selular di Universitas Bina Nusantara, Jakarta Barat Tjia Fie Tjoe; Haryadi Sarjono
The Winners Vol. 8 No. 2 (2007): The Winners Vol. 8 No. 2 2007
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v8i2.736

Abstract

Article presented the replacement of cellular cards operator service user, especially for GSM of five operators that are dominant in Indonesia, those are  XL, Mentari, Simpati, AS, and IM3 for six months with teenagers sample of 295 students from Management Department of Bina Nusantara University. The used method was Markov analysis. Besides that, it also used State and Probability State that were used to identify the whole possible situation of a process or system. Based on the research, from 295 samples of teenagers, it can be seen that there is a switching from one provider into another.
Co-Authors Haryadi Sarjono Haryadi Sarjono Hellen Fransiska Hellen Fransiska, Hellen Idris Gautama So Idris Idris Jefry Leonard Jerry M. Logahan Jerry M. Logahan, Jerry M. Leonard, Jefry Naga Naga Naga, Naga Retno Dewanti