Article Per Year (5 Year)
p-Index From 2021 - 2026
0.751
P-Index
This Author published in this journals
All Journal Journal The Winners Emerging Markets : Business and Management Studies Journal Jurnal Riset Manajemen dan Akuntansi (JURIMA) Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita
Rudy Tobing, Rudy
Swiss German University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
Enhancing Netizen As A Digital Marketing Activity Toward Strategic Branding: A Case Study of “XYZ” Brand Hidayat, Nila Krisnawati; Tobing, Rudy
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 13, No 1 (2012): The Winners Vol. 13 No. 1 2012
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v13i1.668

Abstract

This study is focused on the role of netizen in digital marketing activities to attempt the development of strategic brand of “XYZ”. The purpose of this study to identify whether netizen as users have recognize the “XYZ” brand as a product of internet mobile, through four variables of brand performances: delivery message, creative advertisement, product understanding, and brand association. It is also to measure users’ level of awareness to the website of “murah itu XYZ”. The research methodology applied in this study is descriptive quantitative study  using Likert scale. The result shows that the highest level of brand performance is not only from delivery message, but it also indicates that netizen have recognized the “XYZ” as internet mobile under the activity of digital marketing. In addition, users are not aware yet to the website of “murah itu XYZ”. The content of the mobile advertising should be increased in the near future.
THE ROLE OF MOBILE BANKING TOWARDS CUSTOMER SATISFACTION Ghani, Arief; Tobing, Rudy
Emerging Markets : Business and Management Studies Journal Vol 2 No 1 (2014)
Publisher : Academic Research Centre Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33555/ijembm.v2i1.29

Abstract

ROLE OF MOBILE BANKING TOWARDS CUSTOMER SATISFACTION
PENGARUH PROMOSI GRATIS ONGKIR DAN METODE PEMBAYARAN PAYLATER TERHADAP KEPUTUSAN PEMBELIAN PADA PENGGUNA E-COMMERCE DI INDONESIA Stialanisa, Diamona; Tobing, Rudy
Jurnal Riset Manajemen dan Akuntansi Vol. 3 No. 2 (2023): Agustus: Jurnal Riset Manajemen dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurima.v3i2.2306

Abstract

This study aims to determine the effect of free shipping promotions and paylater payment methods on purchasing decisions. The sample in this study were 201 respondents. The sampling method in this study used the cluster random sampling method. The data analysis method used is the Multiple Linear Regression method using the SPSS 26 program. The results of this study indicate that the Free Shipping Promo has a positive and significant effect on purchasing decisions and the Paylater Payment Method has a positive and significant effect on purchasing decisions. In addition, the Free Shipping Promo and the Paylater Payment Method have a simultaneous effect on Purchase Decisions.
PENGARUH PRODUCT PLACEMENT DALAM DRAKOR LITTLE WOMEN DAN PRODUCT QUALITY TERHADAP PURCHASE INTENTION : STUDI KASUS KOPIKO COFFEE CANDY BLISTER PACK Sugara, Restu Pramesti; Tobing, Rudy
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 2 No. 2 (2023): Oktober : Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v2i2.1946

Abstract

Product Placement adalah strategi pemasaran yang melibatkan penempatan produk dalam konten media. Ini adalah strategi populer bagi merek untuk menjangkau konsumen dan memengaruhi perilaku pembelian seperti purchase intention. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Product Placement dan Product Quality di Drakor Little Women terhadap Purchase Intention produk Kopiko Coffee Candy Blister Pack. Metode kuantitatif deskriptif digunakan dalam penelitian ini. Analisis regresi berganda digunakan untuk menganalisis data. Sampel terdiri dari 347 responden yang berdomisili di Jakarta Barat. Hasil penelitian menunjukkan bahwa product placement dan product quality berpengaruh signifikan terhadap purchase intention produk Kopiko Coffee Candy Blister Pack. Temuan penelitian ini menunjukkan bahwa product placemen dapat menjadi cara yang baik untuk mempengaruhi perilaku konsumen. Namun, efek product placement cenderung dimoderasi oleh product quality. Merek harus mempertimbangkan untuk menggunakan product placement bersamaan dengan produk berkualitas tinggi untuk memaksimalkan efektivitas kampanye pemasaran.
PENGARUH BRAND AMBASSADOR DAN DIGITAL MARKETING TERHADAP PURCHASE INTENTION PRODUK Y.O.U Indriyani, Happy Riska; Tobing, Rudy
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 2 No. 2 (2023): Oktober : Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v2i2.1950

Abstract

The cosmetics industry is currently a very large business prospect and provides a fairly broad market opportunity. One of the marketing strategies used by beauty companies is the use of brand ambassadors and digital marketing to compete, maintain and increase the company's profit level. This study aims to determine the effect of Brand Ambassador and Digital Marketing on Purchase Intention of Y.O.U Products. The sample in this study were 78 respondents. The method of determining the sample in this study using simple random sampling. The data analysis method used is the Multiple Linear Regression method using the SPSS 23 program. The results of this study indicate that Brand Ambassador has a positive and significant effect on Purchase intention, and Digital Marketing also has a positive and significant effect on Purchase intention. In addition, Brand Ambassador and Digital marketing have a simultaneous effect on Purchase Intention.
Green Human Resource Management On Sustainable Performance: The Mediating Role Of Digital Innovation Tobing, Rudy; Nugroho, Dwiyanjana Santyo
IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Vol 13 No 2 (2024): IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita - December
Publisher : LPPM ISNJ Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46367/iqtishaduna.v13i2.2150

Abstract

This study analyses the mediating role of digital innovation variables on the relationship between green human resource management (GHRM) and sustainability performance. This research method uses a mixed method, combining primary data in questionnaires and focus group discussions (FGD). This study also uses an experimental approach, which treats respondents, so the questionnaire is distributed to respondents 2 times. The findings of this study indicate that digital innovation can mediate the relationship between GHRM and sustainability performance. In addition, this study also proves that there is an increase in the role of digital innovation as a mediator after treatment compared to before treatment. This finding provides theoretical implications that GHRM can be supported by digital innovation so that it can be a reference for further research. This finding can be a reference for the government and start-up technology companies to accommodate the needs of companies in implementing GHRM. This is important because the starting point for companies to perform sustainability is to equip employees to be aware of the importance of the environment and sustainability.
Co-Authors Ghani, Arief Indriyani, Happy Riska Nila Krisnawati Hidayat, Nila Krisnawati Nugroho, Dwiyanjana Santyo Stialanisa, Diamona Sugara, Restu Pramesti