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All Journal Journal The Winners JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) JURNAL LENTERA BISNIS Jurnal Pemberdayaan Masyarakat Indonesia (JPMI) Innovative: Journal Of Social Science Research
Parhimpunan Simatupang, Parhimpunan
Swiss German University
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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ANALISA PERILAKU KONSUMSI AIR MINUM DAN KEPEDULIAN TERHADAP KEBERLANJUTAN PADA MAHASISWA UNIVERSITAS SWASTA STRATA 1 DI KABUPATEN TANGERANG Andrian, Andrian; Bawono, Gasza Ariatedya; Mujaddid, Nugraha Labib; Rafsanjhani, Muhammad Akbar; Simatupang, Parhimpunan
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2009

Abstract

Single-use bottled water consumption remains high among students despite health risks. This  study  aims  to  analyze  the  determinants  of  drinking  water  consumption behaviour among private university students in South Tangerang, focusing on knowledge, convenience, risk perception, social norms, and behavioral control. Employing a quantitative explanatory approach, data were collected from 183 students via online questionnaires and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) using SmartPLS software. The results indicate that Environmental Knowledge has a significant negative effect, while Convenience has a significant positive effect and serves as the dominant factor. Risk Perception regarding alternative water sources also contributes to high bottled water consumption. However, Social Norms did not show a significant effect, whereas   Infrastructure   demonstrated   a   significant   negative   effect   on   consumption behaviour. It is concluded that high plastic consumption is driven by low-risk literacy and a high demand for practicality. Campus interventions must focus on massive health education and providing Water Refill Stations that compete with the convenience of bottled water.
KESEDIAAN MEMBAYAR WORKSHOP KELAS SENI DI KOMUNITAS PERKOTAAN BESAR DI INDONESIA Widyaningrum, Tri; Fortunia, Evelyn Erlina; Widianto, Dimas Radityo; Nugroho, Ariq Kamil; Simatupang, Parhimpunan
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2011

Abstract

The increasing popularity of creative and experiential activities within Indonesia's urban centers has generated a marked public interest in art education. Nevertheless, there is an absence of empirical data regarding the determinants of consumers' willingness to pay for these services. This research employs a mixed-methods approach, commencing with a qualitative phase. This phase seeks to examine consumer motivations, their perception of value, and their expectations regarding the pricing of art classes. The creation of quantitative instruments for the subsequent validation phase is informed by data from interviews and open-ended survey responses. This study investigates three primary factors influencing willingness to pay (WTP): individual characteristics (including previous workshop attendance, employment status, monthly income, and age), perceptions related to the workshop (specifically, duration, instructor quality, and provider reputation), and price-value evaluations (comprising perceived value relative to cost and additional benefits). The quantitative phase assesses the robustness and significance of these connections. It emphasizes consumers' highest willingness to pay, their perceptions of the fairness of base prices, and their readiness to pay for additional benefits. This study provides a comprehensive analysis of customer behavior in the art workshop industry through the integration of qualitative insights and quantitative validation. The results give significant insights for service providers aiming to formulate pricing strategies, improve service quality, and align their value propositions with the preferences of urban consumers in Indonesia.
Co-Authors Abdul Razak Chik, Abdul Razak Adinugroho, Mochammad Farrel Anders, Ivander Andrian Andrian Arvianto, Dionysius Bagir, Ahmad Bawono, Gasza Ariatedya Damayanti, Dita Dewi, Listya Febiola, Elayne Felisa, Tasia Fortunia, Evelyn Erlina Frederick, Bryan Jenie, Razief Akbar Syah Jonathan, Stephen Liu, Delfin Lius, Felix Lolo, Erik Ivan Lucky, Steven Mujaddid, Nugraha Labib N. Wijaya, Evelyne Nathania, Gabriela Nicollini, Eleonora Valerie Noel, Marcia Nugroho, Ariq Kamil Oktavinia, Mona Salsa Orlandy, Altius Pradito, Pandu Rafsanjhani, Muhammad Akbar Rahardja, Shanen Rozan, Fico Devara Sumawinata, Rara Inten Sutanto, Eveline Gaby Syahendri, Arsyad Syarif T. P, Ruswan Tjahyadi, Freddy Untung Untung, Untung Widianto, Dimas Radityo Widyaningrum, Tri Wiryawan, Marcellino Tantyo Yong, Catherine Jennifer