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Strategi Manajemen Pemasaran Dalam Era Digital Pada Masa Sekarang Zaenal Abidin; Ahmad Sofyan
Khidmatussifa: Journal of Islamic Studies Vol. 2 No. 1 (2023): Khidmatussifa: Journal of Islamic Studies
Publisher : STIT Sirojul Falah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (325.625 KB) | DOI: 10.56146/khidmatussifa.v2i1.76

Abstract

People frequently utilize the internet in different kinds of settings, such as for work, school, and shopping (also known as online). Investors and other people are not deterred from moving forward by the present. We can utilize or grow organizations that have declined due to an epidemic thanks to the internet. Recent technological developments have indicated a global transformation. Advertising control in the modern digital age does not mean changing physical stores or turning regular stores into online stores. In a higher first-class, crook control flow marketing facilitates. In this day of technology and data, it is crucial to understand how far we have come in achieving the targets set for us. Today, knowledge is a capital in the advancement of technological know-how and a tool for building a nation in the era of globalization in the field of advertising management. Digital media is a tool for developing their operations, particularly in the sphere of advertising, but there is now still a lack of public awareness or marketers in marketing management. Keywords : Marketing, Management, Digital, Field
Quantum Learning pada Pendidikan Anak Usia Dini Studi atas Buku Edutainment Pendidikan Anak Usia Dini: Quantum Learning pada Pendidikan Anak Usia Dini Ahmad Sofyan; Siti Murdianingsih
Edusifa: Jurnal Pendidikan Islam Vol. 7 No. 2 (2023): Edusifa:  Jurnal Pendidikan Islam
Publisher : STIT Sirojul Falah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (873.485 KB) | DOI: 10.56146/edusifa.v7i1.40

Abstract

Quantum Learning is Learning in the form of tips, instructions, strategies and the whole learning process that can sharpen understanding and memory, and make learning as a fun and useful process, quantum learning can be said as a learning model that emphasizes to provide meaningful benefits and also emphasizes on the level of enjoyment of students.Learning activities in Early Childhood is an activity that seeks to integrate students in an integrated manner by taking into account the learning environment factors, student characteristics, characteristics of the study area and various learning strategies, both delivery, management and organization of learning. In the Edutainment book of Early Childhood Education there are various types of edutainment models that can be applied to early childhood. One of them is by playing and singing. Playing is very important for early childhood becausetheirtime is a period or age of play. There is no reason not to consider playing activities as learning activities. There are three reasons that underlie the emergence of the concept ofedutainment: This positive feeling (happy / happy) will accelerate learning, while negative feelings such as sadness, fear, threatened, and feeling unable to slow down will slow down the learning process or even stop altogether. If someone is able to use his potential reasoning and emotions accurately,then it will make a jump in learning achievements that were not unexpected. If every learner can be motivated appropriately and taught in a way that respects their learning style and modality, then they will all be able to achieve optimal learning outcomes. Keyword : Quantum Learning, Early Childhood Education, Childhood Education Edutainment Book
Pengaruh Kompensasi Terhadap Motivasi Kerja Guru Pada SMP AL- AMIN Pamijahan Bogor Zaenal Abidin; Ahmad Sofyan; Supriyatin
Edusifa: Jurnal Pendidikan Islam Vol. 8 No. 1 (2024): Edusifa:  Jurnal Pendidikan Islam
Publisher : STIT Sirojul Falah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56146/edusifa.v8i1.49

Abstract

This study aims to determine the effect of remuneration on teacher motivation at Al Amin High School, Pamijahan District, Bogor District. The research method used was an inferential type of research with a quantitative approach, with the subjects of the study being teachers of Al-Amin High School and the respondents of this study were all teachers of Al-Amin High School. Sampling was carried out using the method of probabilistic sampling, namely using a saturated sample. Data collection by questionnaire method. The data analyzes used in this study are descriptive respondent analysis, descriptive statistical analysis of variables, hypothesis testing using normality test, homogeneity and hypothesis testing using simple linear regression analysis and t-test. The results of the study, processed with the computer program SPSS version 16.0 for Windows, showed that the r2 value was 0.477, which means that 47.7% of charismatic leadership affects the work ethic of teachers in the Modern Man Ana Islamic boarding school, and the remaining 52, 3% influence of other factors not included in this study. The results of hypothesis testing using a simple linear regression analysis show that compensation affects the motivation of teachers at Al-Amin High School, Pamijahan District, Bogor. The results showed that the value of the beta coefficient (β) was 0.812, indicating that the compensation had a positive effect on the motivation of teachers at Al Amin High School, Pamijahan District, Bogor District. The contribution of the compensation effect to the work motivation of teachers is (∆R2) 0.477 or 47.7%; this shows a significant effect, so this study was able to prove the hypothesis. The value of the regression coefficient of 0.812 indicates that with an increase in compensation by 0.812; teacher's work motivation increased by 0.812; tcount of 4.576 > ttable 2.068, so we can conclude that the compensation variable (X) affects the teacher's work motivation (Y) Compensation has a significant impact on teacher motivation. Thus, this study responds to the proposed hypothesis that compensation has a positive and significant effect on the motivation of teachers at Al Amin High School, Pamijahan District, Bogor District. Key words: remuneration, teacher's work motivation.
PENINGKATAN KUALITAS LAYANAN MELALUI PENGUATAN KOMPETENSI PROFESIONAL, KEPRIBADIAN, DAN KEPUASAN KERJA Zaenal Abidin; Alek Maulana; Edy; Ahmad Sofyan
Edusifa: Jurnal Pendidikan Islam Vol. 9 No. 1 (2025): Edusifa:  Jurnal Pendidikan Islam
Publisher : STIT Sirojul Falah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56146/edusifa.v9i1.111

Abstract

The quality of teacher service is very important in educational organizations to achieve the stated goals. Early childhood education is very important, fundamental, and strategic in building human resources and preparing a qualified generation of the nation, so it must be implemented as well as possible. Kindergarten teachers must be well prepared in order to provide quality services. Based on the above background, this study aims to look at and find efforts and strategies that can be used to improve the quality of teacher services through strengthening professional competence, personality, and job satisfaction for Kindergarten teachers in Bogor City. This research uses correlational research method, the research is conducted using quantitative methods and data collection is carried out through a questionnaire. then explained by statistical analysis and analyzed by regression analysis. The study population was 298 private Kindergarten teachers with A accreditation in Bogor City. The research sample of 171 respondents was determined by the Slovin formula, selected using proportional random sampling method. The results of quantitative research found that professional competence that emphasizes the ability to develop teaching materials, learning approaches, and developing teaching materials can improve teacher quality. Personality that emphasizes awareness, friendliness, emotional stability, openness to experience, extraversion can improve the quality of teacher services. Job satisfaction that emphasizes salary, employment, promotion opportunities, supervisors, colleagues can improve the quality of teacher service. Based on this research, the stronger the professional service competence, personality, and job satisfaction, the higher the teacher quality. The results showed that there was a positive and significant relationship between professional competence and the quality of teacher services with the coefficient of determination r2y1 = 0.417. There is a positive and significant relationship between personality and service quality with the coefficient of determination r2y2 = 0.515. There is a positive and significant relationship between job satisfaction and service quality with the coefficient of determination r2y3 = 0.463. This shows that the quality of teacher services can be improved by increasing professional competence, personality, and job satisfaction. The results of the SITOREM analysis on professional competence, personality, job satisfaction and teacher service quality show that there are indicators that are priority to be improved, namely: emotional stability, agreeableness, extraversion, pay, job, promotion opportunities, supervisors, designing learning approaches, developing teaching materials, develop professionalism, responsiveness. The indicators that need to be maintained are: openness to experience, conscientiousness, co-workers, reliability, tangibles, assurance, and empathy