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All Journal Jurnal Komunikasi Pembangunan Paradigma : Journal of Science, Religion and Culture Studies MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora COMMED: Jurnal Komunikasi dan Media IKRA-ITH ABDIMAS Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Ilomata International Journal of Social Science IKON
Maharani Imran
Universitas Persada Indonesia YAI
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Penyuluhan Manajemen, Komunikasi Digital, dan Branding Usaha Pertanian, Peternakan, dan UMKM Desa Pringkasap Kabupaten Subang Maharani Imran; Eka Rakhmat Kabul; Bida Sari; Shafenti Shafenti; Nur Wahyuni; Mahzumi Mahzumi; Rinaldi Rinaldi
IKRA-ITH ABDIMAS Vol 6 No 1 (2023): IKRAITH-ABDIMAS Vol 6 No 1 Maret 2023
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v6i1.2365

Abstract

Knowledge and understanding of agricultural management and the use of digital communicationtechnology are essential in agriculture and village MSMEs. Lecturers from the University of PersadaIndonesia YAI conduct training on agricultural management, digital communication, and branding to enablefarmers and MSME stakeholders to expand their business to local, national, or international markets.Farmers and MSME actors are motivated to use digital communication media such as social media, websites,smartphone applications and others. The method used in this community service activity is to provideextension services to 31 farmers and MSME actors in Pringkasap village, Pabuaran district, Subang regency,West Java province, Indonesia. The result of this community service activity is an increase in knowledge aboutthe importance of agricultural management, digital communication, and branding for sustainablecommunication of products and brands. The results of this activity indicate that further training onagricultural management, digital communication, and branding is needed, not only with the extensionmethod, but also with the simulation method using complete materials and tools that can be applied directlyat the business site. MSME actors need to be trained in the use of computer and smartphone applications,and it is necessary to establish a special forum for business development.
Pemanfaatan Media Informasi Digital Pada Yayasan Sosial Graha Yatim dan Dhu’afa Jakarta Pusat Maharani Imran
IKRA-ITH ABDIMAS Vol 6 No 2 (2023): IKRAITH-ABDIMAS Vol 6 No 2 Juli 2023
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v6i2.2462

Abstract

The Graha Yatim and Dhu'afa social foundations in Central Jakarta rely on sources of funds from the community to meet the needs of educational expenses, etc., so they need information media for donors. The purpose of this non-profit activity is to provide support to the managers of the Graha Yatim and Dhu'afa social foundations in Central Jakarta in creating e-newsletters. This support is provided through lectures and practical exercises. This activity was welcomed by the administrators and orphanage children and resulted in an interesting and informative e-newsletter that is distributed to the broader community. The results of this research suggest that the orphanage caretakers can continue the creation of this e-newsletter and disseminate it through social media.
Makna Sampul Annual Report Bank Mandiri Arifah Armi Lubis; Maharani Imran; Siti Khopipah; Kartika Aryani
Ikon --Jurnal Ilmiah Ilmu Komunikasi Vol 27 No 2 (2022): Vol. 27 No.2 Agustus 2022 IKON
Publisher : Program studi Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas Persada Indonesia YAI

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Abstract

Annual Report sebagai salah satu dokumen perusahaan yang disusun sedemikian rupa dan disampaikan pada khalayak yang dituju perusahaan. Jadi sampul Annual Report tentu menyajikan informasi terkait isi dokumen tersebut. Bank Mandiri sebagai salah satu bank terbesar di Indonesia menampilkan sampul Annual Report tahun 2019 dengan tanda yang menarik untuk diteliti. Penelitian ini menggunakan analisis Semiotika Charles Sanders Peirce untuk mencari tahu makna dalam sampul Annual Report Bank Mandiri tahun 2019. Menurut Peirce, semiotika terdiri dari 3 unsur utama yaitu tanda, objek dan interpretant. Metode yang digunakan adalah kualitatif yang bertujuan untuk menjelaskan fenomena tersebut secara mandalam. Hasil dalam penelitian ini menunjukkan makna bahwa Laporan Tahunan Bank Mandiri 2019 menjadi media penyampaian komitmen bahwa Bank Mandiri sebagai bank BUMN ternama yang telah berpengalaman puluhan tahun membangun negeri, berkomitmen untuk terus berkontribusi pada bangsa dan menebar inspirasi pada penerus negeri yang akan melanjutkan perjuangan membangun Bank Mandiri dan negeri ini. Kemudian, tanda laki-laki digunakan untuk merepresentasikan generasi penerus dan budaya patriaki sementara tanda gambar wilayah Indonesia merepresentasikan kontribusi Mandiri di seluruh negeri.
PROSES DAN HAMBATAN DALAM PENULISAN KONTEN DI SITUS WEB OLEH AGENSI PERIKLANAN DIGITAL Maharani Imran
Commed : Jurnal Komunikasi dan Media Vol. 7 No. 1 (2022): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/commed.v7i1.6502

Abstract

Digital advertising agencies help brand owners manage and promote the brand over the internet so that the brand can persist and win the hearts of consumers by following trends or times. Content writers are needed to creatively shape ideas and concepts for a content to attract attention and influence the target audience. The purpose of this study is to describe the process and barriers of website content writing by digital advertising agencies. This study uses qualitative methods with a case study approach, data collection techniques using interviews, the data analysis techniques used in this study are thematic analysis. The outcome of this study is the process of writing website content by digital advertising agencies, consisting of obtaining keywords for articles from the management, collecting reference materials for articles related to the given keywords of articles, rewriting article content into new article content, paraphrasing the words in the article according to the received article keywords, checking articles using plagiarism checking software, sending article content to leaders and administrators for editing and for additional information in the form of interesting images related to the content of the created article, and uploading and publishing the articles on the website. From the results of this study, it is suggested that in the future, the keywords for the articles should be more diverse, the existing internet connection should be further improved, and the deadline for writing the website content should be weekly rather than daily.
The Communication Channels and the Innovation Perception on The Adoption of E-Commerce in Micro, Small Medium Enterprises (MSMEs) Maharani Imran
Ilomata International Journal of Social Science Vol 4 No 3 (2023): July 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijss.v4i3.807

Abstract

The number of MSMEs products sold through e-commerce in Indonesia is considered insignificant, therefore, proper strategies are needed to increase the adoption of e-commerce. The purpose of this study is to explore the communication channels and the innovation perceptions on e-commerce adoption in MSMEs. A qualitative approach and a case study method are used. The analysis consists of four medical device retailers, with observation and in-depth interviews as the data collection, and an implementation of a thematic data analysis technique. The communication channels that influence the adoption of e-commerce innovation technology are mass media, interpersonal communication, and interaction communication using the internet network. The indicators of the perceived innovation that influence adoption are relative advantages (e-commerce has broad market access, and provides a system for sales, payment, delivery, communication, marketing, and promotion), compatibility (e-commerce supports business activities according to retailers' daily habits and norms), complexity (retailers can create and manage online stores, upload and manage product inventories, and process online transactions), trialability (retailers can learn customer profiles, requirements, policies, costs, and functions), observability (retailers can evaluate sales performance, costs, competition among retailers, reviews and ratings).
Peningkatan Pemberdayaan Penyandang Tunanetra melalui Perancangan Social Media Newsletter di Yayasan Sosial Tunanetra Imran, Maharani
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat Vol 6, No 2: Januari 2024
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jks.v6i2.3587

Abstract

In 2023, the number of blind people with disabilities in Indonesia reached 1.5 percent of the total population of Indonesia, which is about 4 million people. Social media newsletters can be used as fundraising media and information media for activities or programs conducted by the Foundation for Blind People. This charitable activity aims to support and empower blind people, especially those who are in poor, orphaned or neglected circumstances. The collaboration between the charitable team and the foundation has resulted in a social media newsletter that is not only visually appealing but also informative. It is important to maintain the sustainability of this activity, especially in digital form, to ensure that the latest information can be quickly accessed by the wider community. 
Co-Authors Ahmad Muhammad Thantawi Arifah Armi Lubis Basita Ginting Basita Ginting Sugihen Bida Sari Djuara P Lubis Effendi, Maya Syafriana Eka Rakhmat Kabul Euis Puspita Dewi Ida Ayu Putu Sri Widnyani Kartika Aryani Mahzumi Mahzumi Nur Wahyuni Rinaldi Rinaldi Shafenti Shafenti Siti Khopipah Sovitriana, Rilla Sularso Budilaksono Supradaka Supradaka