Firman Alamsyah Taufik Robbi
Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Langlangbuana

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Journal : DIALEKTIKA

Corporate Social Responsibility Sebagai Aktivitas Social Marketing Public Relations Firman Alamsyah Taufik Robbi
Dialektika Vol 5 No 1 (2018): Vol.5 No.1 (2018) Maret
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

Keberhasilan suatu perusahaan salah satunya ditentukan oleh adanya perhatian terhadap lingkungan sosial. Artinya bahwa sukses komersial perusahaan-perusahaan dilihat juga dari bagaimana perusahaan mengelola aktivitas tanggung jawab sosial terhadap komunitas di sekitar daerah operasinya, sehingga upaya menciptakan hubungan antar komunitas sebagai anggota komunitas lokal yang lebih luas, perlu dipertimbangkan. Dengan kata lain, CSR merupakan cara perusahaan mengatur proses usaha untuk menghasilkan efek positif pada komunitas, bahkan dapat menjadi efek domino yang memberikan keuntungan tidak saja bagi komunitas maupun para stakeholder (baik internal maupun eksternal) tapi keuntungan juga akan diperoleh bagi perusahaan pelaku CSR itu sendiri. CSR yang dilakukan dalam bentuk aktivitas social marketing PR, tentu saja membawa konsekuensi adanya konsep kedermawanan perusahaan (corporate philanthropy) yang harus diimplementasikan secara etis dan legal. Dalam konteks PR, tanggung jawab sosial perusahaan itu diimplementasikan dalam program dan kegiatan community relations
MELEK MEDIA DALAM MENGELIMINIR DAMPAK TELEVISI PADA ANAK Firman Alamsyah Taufik Robbi
Dialektika Vol 3 No 2 (2016): Vol.3 No.2 (2016) September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

Media literacy will not be balanced, when the broadcast media as producers are not encouraged to become an institution that is "healthy". For the parallel suggested steps to eliminate the negative impact. Commitment, a sincere intention to make the media as a medium of learning, to educate the audience and think about the impact. Professionalism is valued media owners (reward and punishment) and have extensive knowledge, creativity, sophistication of taste. System, rules and ethics of a healthy broadcast industry; clear and enforced. Packaging exciting educational broadcasts, preferably involving the audience with visual communication experts, education experts, psychologists etc. and based on research. Make broadcast 'educational entertainment' or press 'education entertaining'. Open up opportunities and access for every group of people who are interested.
DAMPAK AMANDEMEN UNDANG-UNDANG NO. 11 TAHUN 2008 TENTANG INFORMASI DAN TRANSAKSI ELEKTRONIK TERHADAP KEMERDEKAAN BEREKSPRESI Ilham Gemiharto; Firman Alamsyah Taufik Robbi
Dialektika Vol 5 No 2 (2018): Vol.5 No.2 (2018) September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

Globalization of information has placed Indonesia as part of the world information community, therefore the implementation of the Information and Electronic Transaction Law aims to develop Information Technology optimally, distributed to all levels of society to advance people's intellectual life. The enactment of such a strict law is basically a manifestation of the nature of the electronic transaction itself, which is global and without limits. Elucidation of article 2 further explains the nature of this jurisdictional law, and states that the use of Information Technology for Electronic Information and Electronic Transactions is cross-territorial or universal, so that this law has jurisdiction over legal actions that apply not only in Indonesia or carried out by citizens country of Indonesia, but also applies to legal actions carried out outside Indonesian jurisdiction by Indonesian citizens and foreign nationals or Indonesian legal entities and foreign legal entities that have legal effect in Indonesia.
KOMUNIKASI DAN INTOLERANSI POLITIK Firman Alamsyah Taufik Robbi
Dialektika Vol 3 No 1 (2016): Vol.3 No.1 (2016) Maret
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

The essence of democracy is to put people as the highest sovereign in deciding how best a country organized through political participation was active , free and voluntary. The problem is the engagement , it was not enough in Indonesia given the remnants of authoritarianism in the past turned out to form a political personality that is intolerant and reflected on the conflict surrounding the election of the leadership of the executive board. Within this framework , communication as a means of transmission , transaction and interaction symbol - a symbol that means playing a role through the identification and dissemination of feeling threatened social education modality , thereby building the perception of power contestation program more as compared to a mere struggle for power problems.
PENGEMBANGAN SEKTOR EKONOMI KREATIF MELALUI STRATEGI BRANDING BANDUNG CREATIVE CITY FORUM (BCCF) DALAM MENGHADAPI TANTANGAN MASYARAKAT EKONOMI ASEAN (MEA) Iwan Koswara; Firman Alamsyah Taufik Robbi
Dialektika Vol 4 No 1 (2017): Vol.4 No.1 (2017) Maret
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

Bandung included in the creative world city network UNESCO (United Nations Educational, Scientific and Cultural Organization) or the UNESCO Creative Cities Network (UCCN) along with 47 other cities from 33 countries. This achievement is inseparable from the role of Bandung Creative City Forum (BCCF) as a cross-community forums and creative organization declared and established by a variety of creative community in the city. Bandung Creative City Forum (BCCF) or the Society for Creative Communities Bandung is a cross-community forums and creative organization declared and established by a variety of creative community in the city on December 21, 2008. In support of the development of the creative sector, BCCF form a networking media named CEN (creative entrepreneur Network) which is one of the branding strategy in marketing creative products produced by creative entrepreneurs Bandung. The CEN existence was to accommodate the various types of creative entrepreneurial community located in the city of Bandung. CEN where the latter can become a center of creative networking among economic operators, to provide events to network, build skills and knowledge for local entrepreneurs through workshops, seminars, business clinics, and so on. Branding strategy run by BCCF is Brand Recognition, Brand Preference, Brand insistence, and Lovely Brand / Brand Satisfy able to stimulate the stakeholders both inside and outside the country to participate and make Bandung as a creative city, where it can really help entrepreneurs Bandung to continue to hone their creativity in creating a variety of products that can compete in the global market. Therefore, BCCF role in developing the community spirit of Bandung to continue participating in the scope of the creative economy becomes necessary to remember that the map of global economic competition, especially in ASEAN more competitive thanks to the program of the ASEAN Economic Community (AEC).