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All Journal Sosiohumaniora MediaTor: Jurnal Komunikasi Jurnal Kajian Komunikasi Ilmu Dakwah: Academic Journal for Homiletic Studies J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Jurnal Komunikasi Jurnal Pengabdian Pada Masyarakat JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora DIALEKTIKA JURNAL LENSA MUTIARA KOMUNIKASI BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Multidisiplin (JUKIM) Jurnal Pengabdian Pada Masyarakat J-CEKI
Iwan Koswara
Fakultas Ilmu Komunikasi, Universitas Padjadjaran
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PENGEMBANGAN SEKTOR EKONOMI KREATIF MELALUI STRATEGI BRANDING BANDUNG CREATIVE CITY FORUM (BCCF) DALAM MENGHADAPI TANTANGAN MASYARAKAT EKONOMI ASEAN (MEA) Iwan Koswara; Firman Alamsyah Taufik Robbi
Dialektika Vol 4 No 1 (2017): Vol.4 No.1 (2017) Maret
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Bandung included in the creative world city network UNESCO (United Nations Educational, Scientific and Cultural Organization) or the UNESCO Creative Cities Network (UCCN) along with 47 other cities from 33 countries. This achievement is inseparable from the role of Bandung Creative City Forum (BCCF) as a cross-community forums and creative organization declared and established by a variety of creative community in the city. Bandung Creative City Forum (BCCF) or the Society for Creative Communities Bandung is a cross-community forums and creative organization declared and established by a variety of creative community in the city on December 21, 2008. In support of the development of the creative sector, BCCF form a networking media named CEN (creative entrepreneur Network) which is one of the branding strategy in marketing creative products produced by creative entrepreneurs Bandung. The CEN existence was to accommodate the various types of creative entrepreneurial community located in the city of Bandung. CEN where the latter can become a center of creative networking among economic operators, to provide events to network, build skills and knowledge for local entrepreneurs through workshops, seminars, business clinics, and so on. Branding strategy run by BCCF is Brand Recognition, Brand Preference, Brand insistence, and Lovely Brand / Brand Satisfy able to stimulate the stakeholders both inside and outside the country to participate and make Bandung as a creative city, where it can really help entrepreneurs Bandung to continue to hone their creativity in creating a variety of products that can compete in the global market. Therefore, BCCF role in developing the community spirit of Bandung to continue participating in the scope of the creative economy becomes necessary to remember that the map of global economic competition, especially in ASEAN more competitive thanks to the program of the ASEAN Economic Community (AEC).
KOMUNIKASI PEMASARAN KERAJINAN BAMBU DI SELAAWI, KABUPATEN GARUT, JAWA BARAT Santi Susanti; Iwan Koswara; Rachmaniar Rachmaniar
JURNAL LENSA MUTIARA KOMUNIKASI Vol 4 No 2 (2020): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

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Abstract

Penelitian ini bertujuan untuk mengungkap perilaku komunikasi pengrajin dalam memasarkan produk kerajinan bambu Selaawi Kabupaten Garut. Penelitian ini menggunakan metodologi kualitatif dengan pendekatan studi kasus, bertujuan untuk menggali dan mendeskripsikan perilaku komunikasi pengrajin dalam pemasaran kerajinan bambu. Data primer diperoleh melalui wawancara dengan lima pengrajin bambu di Selaawi. Data sekunder yang digunakan adalah observasi, studi dokumen komoditas bambu, foto, dan dokumen lain yang terkait dengan penelitian ini. Hasil penelitian menunjukkan bahwa pengrajin menerapkan komunikasi pemasaran ke dalam teknik online dan offline. Ini berjalan secara online melalui ponsel, WhatsApp, dan Facebook, sedangkan upaya offline dilakukan melalui pameran atau tatap muka dengan calon pembeli yang datang ke Selaawi. WhatsApp menjadi pilihan utama dalam komunikasi karena relatif lebih mudah dan efisien untuk dilakukan. Dari para pemangku kepentingan, pemerintah daerah mendukung komunikasi pemasaran Selaawi sebagai sentra kerajinan bambu dengan mengadakan berbagai acara, mengenalkannya melalui media sosial, dan berencana membuat sentra kerajinan yang nantinya akan dikaitkan dengan dunia pariwisata. Kesimpulannya, sinergi antara pengrajin dan pembuat kebijakan lokal diperlukan untuk mendukung komunikasi pemasaran kerajinan bambu di Selaawi, Kabupaten Garut agar lebih dikenal.
Komunikasi Pemasaran Pengrajin Bambu Kreatif di Tasikmalaya Santi Susanti; Rachmaniar Rachmaniar; Iwan Koswara
JURNAL LENSA MUTIARA KOMUNIKASI Vol 5 No 2 (2021): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v5i2.2284

Abstract

Tasikmalaya known as the centers of bamboo handicraft industry in West Java. It produces various products, from daily household equipment in the form of rough woven with low prices to creative bamboo products with high prices for the upper middle market. Products are distributed for domestic needs and demand of foreign buyers. This study reveals the marketing communication behavior of creative bamboo entrepreneurs in Tasikmalaya in developing a creative bamboo craft business. A qualitative method with a case study approach was used to obtain information about the behavior of bamboo handicraft entrepreneurs in Tasikmalaya in marketing their products. Data were collected through in-depth interviews with creative bamboo entrepreneurs who still actively running their businesses and willing to provide information about the businesses they are running. Data were also collected through non-participatory observations at the location and conducted a literature review and documents related to the research. Data analysis, data checking and validity of the data were conducted through Miles and Huberman's interactive data analysis concept. The results showed that the communication behavior conducted by creative bamboo entrepreneurs consisted of internal communication behavior and external communication behavior. Internal communication behavior is conducted on workers with the principle of kinship. Humanist approach is used to maintain production stability.The form of external communication behavior is tailored to whom they're being faced. Face-to-face communication and mediated communication are used in marketing bamboo handicraft products.
RURAL TOURISM DEVELOPMENT AS A ONE VILLAGE ONE PRODUCT (OVOP) APPROACH IN WEST BANDUNG REGENCY Iwan Koswara; Ilham Gemiharto; Dedi Rumawan Erlandia
Sosiohumaniora Vol 22, No 3 (2020): SOSIOHUMANIORA, NOVEMBER 2020
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v22i3.29343

Abstract

West Bandung Regency is a part of West Java Province, which has many rural areas that can be developed as tourism places. One that can and starts to run is through One Village One Product (OVOP). This study aims to see how rural tourism develops with the One Village One Product (OVOP) Approach in West Bandung Regency. The research approach uses a qualitative approach to explain phenomena, data collection with a library research approach, and a field consisting of in-depth interviews, observation, and Focus Group Discussion (FGD). The data analysis technique used in this study is an interactive model that classifies data analysis in three steps, namely data reduction, data presentation, and concluding. The results of this study indicate that the KBB government began the development of tourism marketing through the OVOP program approach in Kampung Pasirangsana, Tourism Village, Renda, District of Cikalongkulon. The development of Tourism Villages in KBB through the OVOP program approach is a pioneering effort that still requires a timeless process to be able to produce the expected results. Several factors hinder the development of tourism village marketing through the OVOP approach, namely limited human resources and budget. Collaboration and consistency are needed for all parties to be able to realize the goal of developing tourist villages in the West Bandung Regency.
Da'wah Organization Development Strategy Through Organizational Culture Iwan Koswara
Ilmu Dakwah: Academic Journal for Homiletic Studies Vol 14, No 1 (2020): Ilmu Dakwah: Academic Journal for Homiletic Studies
Publisher : Faculty of Da'wah and Communication, UIN Sunan Gunung Djati, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/idajhs.v14i1.8830

Abstract

This study seeks to examine and analyze how the development of the Muhamadiyah Islamic organization, through the Organizational Culture that takes place in it. The study was conducted using a qualitative approach that took the locus of Muhammadiyah organization. The data was obtained through observation and study of literature from books, journals and sites that are relevant to the research topic.. The results showed that organizational Culture for members of the Muhammadiyah organization was an important matter of how they adapted themselves to the organization's environment engaged in the religious field and built their integrity and commitment to the organization. Organizational Culture is a reflection of the existence of the organization itself. What is reflected in organizational Culture is the beliefs, values, norms, to the behavior of the members of the organization that is concerned. Research has an impact on the development of theory and the development of Islamic da'wah organizations in a practical way in the life of public and nationality.Penelitian ini mengkaji dan menganalisis tentang strategi pengembangan organisasi Islam Muhamadiyah melalui Budaya Organisasi. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus, teknik pengumpulan data dilakukan melalui observasi, wawancara,  dan dokumentasi. Hasil penelitian menunjukkan bahwa, Budaya organisasi  bagi anggota organisasi Muhammadiyah merupakan hal penting dalam mengadaptasikan diri terhadap lingkungan organisasi yang bergerak dalam bidang keagamaan serta membangun integritas dan komitmen diri terhadap organisasi. Budaya organisasi merupakan refleksi dari keberadaan organisasi yang berkaitan dengan keyakinan, nilai, norma, hingga perilaku para anggota organisasi yang bersangkutan. Penelitian berdampak pada pengembangan teori dan pembangunan organisasi dakwah Islam secar praktis dalam kehidupan keummatan dan kebangsaan.
Menyatukan Perbedaan Melalui Seni Budaya Sunda Santi Susanti; Iwan Koswara
MediaTor (Jurnal Komunikasi) Vol 10, No 2 (2017): (Accredited Sinta 3)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v10i2.2739

Abstract

Penelitian ini bertujuan mengungkapkan pengalaman individu-individu Tionghoa menerapkan budaya Sunda dalam kehidupan sehari-hari. Meski terlahir sebagai keturunan Tionghoa, individu-individu tersebut merasa menjadi bagian dari masyarakat Sunda dengan menerapkan budaya Sunda dalam beragam bentuknya, salah satunya melalui kesenian. Metode penelitian kualitatif digunakan dalam proses pengumpulan, pengolahan, dan penyampaian data yang diperoleh melalui wawancara mendalam, observasi, dan penelaahan dokumentasi dari berita di media cetak maupun online. Hasil penelitian menunjukkan, seni budaya Sunda tidak hanya sebagai media pembauran pribadi informan dengan seniman Sunda, juga sebagai media pembauran antara etnis Tionghoa dengan suku Sunda melalui perantaraan individu informan. Berdasarkan hasil penelitian, dapat disimpulkan bahwa keberakaran dan lokalitas merupakan landasan seseorang dikatakan sebagai pemilik budaya. Pengakuan dan penerapan nilai-nilai kasundaan dalam kehidupan sehari-hari merupakan bentuk nyata kontribusi individu Tionghoa informan penelitian bagi keberlangsungan budaya Sunda.
Revitalisasi Industri Pariwisata Melalui Komunikasi Pemasaran Terpadu Berbasis Online Di Kota Bandung Iwan Koswara
J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Vol 4, No 2 (2017): JURNAL J-IKA
Publisher : Lembaga Penelitian & Pengabdian Masyarakat Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/kom.v4i2.2482

Abstract

ABSTRAKIndonesia merupakan negara yang memiliki kekayaan sumber daya alam dan budaya yang besar yang memberikan modal besar bagi  sektor pariwisata. Pariwisata sendiri merupakan salah satu sektor yang menjadi motor penggerak dalam pertumbuhan ekonomi negara. Dengan potensi wisata alam dan budaya yang begitu besar, pariwisata Indonesia menjadi salah satu penyumbang devisa yang besar bagi perekonomian Indonesia. Pariwisata merupakan sektor yang prospektif dengan kenaikan realisasi investasi relatif cukup besar. Kenaikan ini didukung dengan rencana pemerintah merevisi Perpres 39 tahun 2014 mengenai bidang usaha yang tertutup dan bidang usaha yang terbuka untuk penanaman modal (Bkpm. 2017). Bandung sebagai salah satu kota kreatif menyimpan banyak destinasi wisata yang dapat memikat ribuan bahkan jutaan wisatawan untuk mengunjunginya. Akan tetapi, keunikan atau unique selling point (USP) pariwisata Bandung dinilai belum dapat terekspose atau dikenal dengan baik. Oleh karenanya, revitalisasi industri pariwisata  melalui pendekatan komunikasi pemasaran terpadu (integrated marketing communication) berbasis online penting untuk dilakukan, hal ini dikarenakan  IMC dapat membentuk identitas merk yang kuat di pasar dengan mengikat bersama dan memperkuat semua citra dan pesan komunikasi yang disampaikan. Penelitian ini menggunakan metode penelitian deskriptif kualitatif; yaitu proses penyelidikan untuk memahami masalah sosial/manusia, berdasarkan penggambaran holistik atas permasalahan yang dihadapi. Hasil kajian menunjukkan bahwa peran komunikasi pemasaran terpadu (integrated marketing communication) berbasis online amat besar dalam upaya promosi  pariwisata Kota Bandung. Kata Kunci :  Industri Pariwisata, Komunikasi Pemasaran, Bandung.  ABSTRACTIndonesia is a country that has a wealth of natural resources and a great culture that provides large capital for the tourism sector. Tourism itself is one sector that becomes the driving force in the country's economic growth. With the potential of nature and culture so great, Indonesia tourism became one of the major foreign exchange contributors to the Indonesian economy. Tourism is a prospective sector with relatively large increase of investment realization. This increase is supported by the government's plan to revise Presidential Decree 39 of 2014 on closed business fields and open business fields for investment (Bkpm 2017). Bandung as one of the creative cities keep many tourist destinations that can lure thousands and even millions of tourists to visit it. However, the uniqueness or unique selling point (USP) of Bandung tourism is considered not to be exposed or well known. Therefore, the revitalization of the tourism industry through an integrated online marketing communications approach is important to do, this is because IMC can establish a strong brand identity in the market by binding together and strengthening all the images and communication messages delivered. This research uses qualitative descriptive research method; Namely the process of inquiry to understand the social / human problem, based on the holistic description of the problems encountered. The result of the study shows that the role of integrated marketing communication (integrated marketing communication) based online is very big in the effort of Bandung tourism promotion. Keywords: Tourism Industry, Marketing Communications, Bandung.
Pelatihan Daring Aplikasi Media Sosial dalam Pemasaran Produk Kerajinan Bambu di Selaawi, Garut, Jawa Barat Santi Susanti; Rachmaniar Rachmaniar; Iwan Koswara
Jurnal Pengabdian Pada Masyarakat Vol 5 No 4 (2020)
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/002.202054.666

Abstract

ONLINE TRAINING OF SOCIAL MEDIA APPLICATION FOR MARKETING BAMBOO CRAFT PRODUCT IN SELAAWI, GARUT, WEST JAVA. The distribution of goods and services needs marketing to reach the potential customers. The development of internet technology expand the marketing of goods and services from traditional to online market. The bamboo artisans of Selaawi Subdistrict, Garut Regency, realized that it was necessary to market their products online to increase the market share of their craft products, which are currently distributed offline. The Community Service (PPM) Team of Fikom Unpad conducted "Online Training on Social Media Applications for Marketing Bamboo Craft Products in Selaawi, Garut Regency" for creative bamboo economic people in Selaawi Subdistrict, who have not used social media or not optimally used social media as a marketing and promotion channels for bamboo handicraft products. This PPM aims to elevate bamboo artisan’s knowledge in using social media to support the marketing and distribution of bamboo handicraft products directly to customers and sales agents. The social media skills is expected to invite buyers, and increase bamboo artisan’s income. PPM activity presented speakers who owned Amygdala Bamboo, the Head of Selaawi subdistrict, the coordinator of bamboo craft artisans in Selaawi, and PPM Team of Fikom Unpad. This PPM activity was conducted online through Zoom Cloud Meetings, which was attended by bamboo crafts artisans and other participants.
THE CONSTRAINTS OF CROSS-LINGUISTIC TRANSFER ON BIPA LEARNING R. Yudi Permadi; Riki Nasrullah; Iwan Koswara
Sosiohumaniora Vol 24, No 2 (2022): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, JULY 2022
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v24i2.37363

Abstract

One of the interesting issues regarding the BIPA learning process is how the similarities and differences of the source and target languages (Indonesian language) are related to students’ understanding of the Indonesian language. This study is related to what is known as a cross-linguistic transfer. This paper reviews theoretically cross-linguistic transfer in learning in BIPA (Indonesian Language for Foreign Speakers). This study employed the descriptive-qualitative method. A qualitative method was used to describe the patterns of similarity between Indonesian language as the target language and the learner’s native language in BIPA learning using a cross-linguistic transfer approach. The result of the study revealed that the discussion about cross-linguistic transfer in the process of learning the Indonesian language for Foreign Speakers (BIPA) was not a monolithic matter. The similarities and differences in word forms and word meanings were closely related to how quickly speakers of other languages learned the target language.
PENGEMBANGAN MODEL KOMUNIKASI KELOMPOK FASILITATOR KELURAHAN BADAN KESWADAYAAN MASYARAKAT DALAM PROGRAM PERBAIKAN RUMAH TIDAK LAYAK HUNI DI KOTA CIMAHI PROPINSI JAWA BARAT Iwan Koswara; Slamet Mulyana
Jurnal Kajian Komunikasi Vol 4, No 2 (2016): December 2016
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (841.806 KB) | DOI: 10.24198/jkk.v4i2.7814

Abstract

Penduduk Propinsi Jawa Barat berdasarkan Sensus Penduduk Tahun 2010 berjumlah 43,7 juta jiwa, dengan pertumbuhan 1,49 persen per tahun diproyeksikan pada tahun 2030 jumlah penduduk Jawa Barat akan mencapai 60 juta jiwa, suatu jumlah yang fantastis. Ledakan penduduk seperti itu akan akan menciptakan berbagai persoalan pelik seperti krisis pangan, kemiskinan, keterbatasan lahan tempat tinggal, kerusakan lingkungan, dan tingginya angka kriminalitas. Undang-Undang No. 1 Tahun 2011 tentang Perumahan dan Kawasan Permukiman, menyatakan bahwa setiap orang berhak hidup sejahtera lahir dan batin, bertempat tinggal dan mendapatkan lingkungan hidup yang baik dan sehat. Rumah memiliki fungsi yang sangat besar bagi individu dan keluarga tidak saja mencakup aspek fisik, tetapi juga mental dan sosial. Pemerintah Jawa Barat memiliki komitmen untuk memperbaiki kondisi kesejahteraan masyarakat miskin melalui program perbaikan rumah tidak layak huni. Kebutuhan perbaikan rumah tidak layak huni di wilayah perkotaan Provinsi Jawa Barat (9 Kota) sampai pada tahun 2014 sebanyak 17.511 unit yang tersebar di 378 kelurahan. Penelitian ini berusaha untuk melihat sejauhmana pengembangan model komunikasi kelompok Fasilitator Kelurahan terhadap upaya mensukseskan program Perbaikan Rumah Tidak Layak Huni di 3 kecamatan di Kota Cimahi Propinsi Jawa Barat. Adapun tujuan dari penelitian ini adalah untuk mengembangkan model komunikasi kelompok Fasilitator Kelurahan Badan Keswadayaan Masyarakat dalam menjalankan tugasnya menyukseskan Program Perbaikan Rumah Tidak Layak Huni di Kota Cimahi Propinsi Jawa Barat. Penelitian ini menggunakan metode kualitatif. Analisis penelitian yang digunakan adalah studi kasus berdasarkan metode, data, dan triangulasi sumber. Dalam penelitian ini akan digali hal-hal yang berkenaan dengan model komunikasi Fasilitator Kelurahan dan perannya dalam meyukseskan program Perbaikan Rumah Tidak Layak Huni di Kota Cimahi Propinsi Jawa Barat. DOI: 10.24198/jkk.vol4n2.7
Co-Authors Anter Venus Dedi Rumawan Erlandia Deffri Ihza Adiyanto Dhisa Yunita Advika Sari Diana Permatasari Firman Alamsyah Taufik Robbi Ilham Gemiharto Meria Octavianti Naafa Naafiatul Insi Nada Anggita Suwandi Putriany Nurzulvaeza Nurzulvaeza R. Yudi Permadi Rachmaniar Rachmaniar Riki Nasrullah Santi Susanti Slamet Mulyana Sukaesih, - Suwandi Sumartias Tine Silvana Rachmawati Wahyu Gunawan Wina Erwina