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All Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Negotium: Jurnal Ilmu Administrasi Bisnis Proceedings of Malikussaleh International Conference on Multidisciplinary Studies (MICoMS) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Nanda Ameliany
Universitas Malikussaleh
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Physics Social Sciences

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DEVERSITY MANAGEMENT DALAM ORGANISASI/PERUSAHAAN Maisyura Maisyura; Nanda Ameliany
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 4 No 1 (2021): Januari-Juni
Publisher : Program Studi Administrasi Bisnis

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Abstract

This paper explores the diversity of human resources/labor in an organization, where every difference in physical, race, gender, language, education meets in a work team that is expected to be able to achieve the vision, mission and goals of the organization/company as well as possible. Management of this diversity is absolutely necessary. Diversity management is expected to be useful in managing diversity within an organization/company. By using a descriptive approach, the author tries to describe how organizations/companies manage the diversity of their human resources, using literacy studies from various sources, both books, articles, and journals related to the theme of this paper. management and implementation of diversity management within the company so as to create harmony and harmony that is able to support the achievement of the vision, mission and goals of the organization as a whole.
PENGARUH STRATEGI PROMOSI MELALUI MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA TOKO RIZKY STAMP LHOKSEUMAWE Cut Auliana; Nanda Ameliany
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 4 No 2 (2021): Juli-Desember
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/njiab.v4i2.5218

Abstract

This study aims to see the effect of promotional strategies on consumer purchasing decisions on the Rizky Lhokseumawe stamp. This research is a survey research. The population in this study were Followers on the Rizky Stamp Lhokseumawe online shop account, namely @onshoplhokseumawe, and the sample in this study were Followers on the Rizky Stamp Lhokseumawe online shop intagram account, @onshoplhokseumawe using the Slovin formula, a sample technique that uses a critical value or accuracy limit. of 0.1, so that the sample in the study was 100 respondents from a total population of 11,900 followers. The questionnaire trial consisted of validity testing using the Product Moment method and reliability testing using the Cronbach's Alpha method. This study uses simple regression analysis techniques with hypothesis testing using the SPSS 22 program. The results of this study indicate that the Promotion Strategy for Consumer Purchase Decisions at Rizky Stamp Lhokseumawe.
PENGARUH FINANCIAL KNOWLEDGE DAN FINANCIAL ATTITUDE TERHADAP FINANCIAL MANAGEMENT BEHAVIOR PADA MAHASISWA ADMINISTRASI BISNIS Indah Andri Yani; Nanda Ameliany
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 5 No 2 (2022): Juli-Desember
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/njiab.v5i2.7777

Abstract

This study aims to determine and analysis The Effect Of Financial Knowledge and Financial Attitude On Financial Management Behavior In Business Administration Students, Faculty Of Social and Political Sciences, Malikussaleh University. The population in this study were Business Administration Students, Faculty Of Social and Political Sciences, Malikussaleh University, class of 2018 - 2021. The number of samples in this study was 75 students with a proportionate stratified random sampling technique. Data collection methods are questionnaires and interviews. Analysis technique using multiple linier regression analysis. The results of this study indicate that simultaneously Financial Knowledge and Financial Attitude have a significant and significant effect on Financial Management Behavior. Partially (T test) Financial Knowledge and Financial Attitude variables have a positive and significant effect on Financial Management Behavior. The results of multiple linear regression analysis show that Financial Knowledge and Financial Attitude have a positive effect on Financial Management Behavior and the results of the coefficient of determination obtained R Square number of 0,558 indicates that Financial Knowledge (X1) and Financial Attitude (X2) is 55,8% while the remaining 44,2% can be explained by factors not examined.
ANALISIS KELAYAKAN USAHA TAMBAK IKAN BANDENG DAN UDANG VANAME (Studi Pada Usaha Tambak Pak Nasir Di Gampong Lapang Barat Kecamatan Gandapura Kabupaten Bireuen) Salmuna Putri; Nanda Ameliany
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 6 No 1 (2023): Januari-Juni
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/njiab.v6i1.9374

Abstract

Usaha Tambak Ikan Bandeng dan Udang vaname merupakan komoditas perikanan yang saat ini sedang digemari banyak orang yang menyebabkan udang vaname lebih bebas dan merupakan prospek usaha yang menjanjikan bagi pembudidaya. Usaha budidaya udang di Desa Lapang Barat Kecamatan Gandapura Kabupaten Bireuen Provinsi Aceh adalah usaha peningkatan komoditas ikan bandeng dan udang vanname. Penelitian ini bertujuan untuk mengetahui kelayakan usaha tambak ikan bandeng dan udang vaname dan faktor apa saja yang menjadi penghambat dalam usaha tambak Ikan Bandeng dan udang vaname. Hasil penelitian menunjukkan bahwa Dari hasil perhitungan kelayakan investasi yang meliputi PP, NPV, IRR, dan PI menunjukkan bahwa Usaha Tambak Ikan Bandeng Pak Nasirmasing layak untuk dijalankan, karena masing-masing perhitungan memenuhi campuran investasi. Payback Period yang dihasilkan yaitu 1 tahun 2 bulan, lebih pendek dari umur investasi yaitu 3 tahun, nilai NPV sebesar Rp 11.784.064 dimana lebih dari nol, IRR yang diperoleh yaitu 178% dan lebih besar dari tingkat suku bunga yaitu 10%, serta hasil perhitungan PI menunjukkan angka 1,66 maka Usaha Tambak Ikan Bandeng Dan Udang Vename Pak Nasir layak dijalankan. Dan hasil perhitungan kelayakan investasimenunjukkan bahwa Usaha Tambak Udang Vename Pak Nasir layak untuk dijalankan, karena masing-masing mendapat imbalan yang memenuhi campuran investasi. Payback Period yang dihasilkan yaitu 1 tahun 2 bulan, lebih pendek dari umur investasi yaitu 3 tahun, nilai NPV sebesar Rp 14.569.472 dimana lebih dari nol, IRR yang diperoleh yaitu 173,74% dan lebih besar dari tingkat suku bunga yaitu 10%, serta hasil perhitungan PI menunjukkan angka 1,
PENGARUH DIVERSIFIKASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN ( Studi pada Toko Greatman Distro Krunggeukueh ) Cut Yusnidar; Nanda Ameliany
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 6 No 2 (2023): Juli-Desember
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/njiab.v6i2.14346

Abstract

This research was conducted at the Greatman Krunggeukueh Shop, where there was an increase and decrease in the number of customers in January-December 2022. In January the number of sales reached 49 products, then in February it reached 69 products. Then the author conducted an initial survey on 30 customers of the Greatman Krunggeukueh distro shop, where 45% of customers stated that the products at the Greatman distro shop did not have a new appeal. Therefore, this research aims to see how product diversification influences purchasing decisions at the Greatman Krunggeukueh Distro Store. Indicators of product diversification in this research consist of product attractiveness, product suitability, customer trust in the product, customer impression of the product, attractiveness of the product packaging process, suitability of the product packaging process and offering gift stickers at the time of purchase. Meanwhile, purchasing decision indicators in this research consist of product selection, brand selection, supplier selection, time and number of purchases. This research used quantitative research using a purposive sampling approach, obtaining 96 respondents as the research sample. Data analysis used in this research used the SPSS 25.0 software program. Based on the research results, it shows that the product diversification variable partially has a positive and significant effect on purchasing decisions with a product diversification variable value of 16.033 < 1.986 and a significant value of 0.000 > 0.05
THE EFFECT OF TASTE, LAYOUT AND WORD OF MOUTH ON PURCHASE DECISIONS IN BEEJE COFFEE LHOKSEUMAWE Martina; Cut Sukmawati; Nanda Ameliany; Teuku Zulkarnaen; Lisa Iryani
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 2 (2026): October (ON-PROGRESS)
Publisher : PT. Radja Intercontinental Publishing

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Abstract

This thesis examines the influence of taste, layout, and word of mouth on purchasing decisions at Beeje Coffee in Lhokseumawe. This is a quantitative study using a survey method and printed questionnaires distributed to 96 customers of Beeje Coffee in Lhokseumawe. The data analysis methods include instrument tests, classical assumption tests, and multiple linear regression analysis using SPSS version 25. The results indicate that taste (X1) has a positive and significant effect on purchasing decisions, with t = 2.218 and p = 0.029. Layout (X2) has a positive and significant effect, with t = 6.525 and p < 0.001. Word of mouth (X3) also has a positive and significant effect, with t = 3.870 and p < 0.001. Simultaneously, taste, layout, and word of mouth affect purchasing decisions, with F = 23.880 and p < 0.001. These findings show that product taste, spatial arrangement, and consumer recommendations contribute to purchasing decisions at Beeje Coffee.
ARTIFICIAL INTELLIGENCE (AI) -BASED DIGITAL ADVERTISING ON TIKTOK ON INTEREST CONSUMER BUYING (Study of Undergraduate Students of the Faculty of Social and Political Sciences, Malikussaleh University) Melda Nilam Sari; Sutriani; Nanda Ameliany; Sufi; Nursakinah Ritonga
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 2 (2026): October (ON-PROGRESS)
Publisher : PT. Radja Intercontinental Publishing

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Abstract

This study aims to determine and analyze the effect of Artificial Intelligence (AI)-based digital advertising on TikTok on consumer purchase intention among undergraduate students of the Faculty of Social and Political Sciences, Malikussaleh University. The study employed a quantitative survey approach and simple linear regression analysis. The sample consisted of 100 students selected through purposive sampling with proportional allocation across six study programs. Primary data were collected using a Likert-scale questionnaire and processed with SPSS version 27. The results show that AI-based digital advertising on TikTok has a positive and significant effect on consumer purchase intention. This is proven by a calculated t-value of 11.761, which is greater than the critical t-value of 1.984, with a significance value of 0.000 < 0.05. The correlation coefficient of 0.765 indicates a strong relationship, while the coefficient of determination of 0.585 shows that digital advertising explains 58.5% of the variation in purchase intention. These findings confirm that advertisements that are easy to understand, innovative, persuasive, and entertaining can increase consumers' interest in seeking product information and developing purchase intention
THE EFFECT OF STORE ATMOSPHERE AND WORD OF MOUTH ON THE DECISION TO VISIT RUFI COFFEE, DEWANTARA DISTRICT, NORTH ACEH REGENCY Era Fazira; Agustinawati; Riyandhi Praza; Sufi; Nanda Ameliany
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 2 (2026): October (ON-PROGRESS)
Publisher : PT. Radja Intercontinental Publishing

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Abstract

This study aims to examine the effect of store atmosphere and word of mouth on visiting decisions at Rufi Coffee, Dewantara District, North Aceh Regency. The study was motivated by the rapid growth of coffee shops, which has intensified competition among cafes, encouraging business owners to create a comfortable store atmosphere and foster positive word of mouth. This research employed a quantitative method with an associative approach, and the data were analyzed using multiple linear regression. The sample consisted of 100 respondents selected using the Lemeshow formula. Data were collected through a Likert-scale questionnaire that had passed the validity and reliability tests. The findings indicate that store atmosphere and word of mouth have a positive and significant effect on visiting decisions. The t-test results show that the t value for store atmosphere was 4.322 and for word of mouth was 8.509, both exceeding the t-table value of 1.985, with a significance value of 0.000 < 0.05. The F-test yielded an F value of 186.293 with a significance value of 0.000 < 0.05. The coefficient of determination (R²) was 0.793.
THE INFLUENCE OF E-SERVICE QUALITY ON USER SATISFACTION OF THE THREADS APPLICATION AMONG STUDENTS OF THE FACULTY OF SOCIAL AND POLITICAL SCIENCES Cut Sukmawati; Khairani; Nanda Ameliany; Maisyura; Nursakinah Ritonga
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 2 (2026): October (ON-PROGRESS)
Publisher : PT. Radja Intercontinental Publishing

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Abstract

E-Service Quality is one of the important variables in shaping user satisfaction on social media, such as the Threads application. The purpose of this study is to examine the effect of E-Service Quality on User Satisfaction of the Threads Application among students of the Faculty of Social and Political Sciences, Malikussaleh University. This study uses a quantitative method with an associative research type. The research sample used in this study was 100 respondents selected using a non-probability purposive sampling technique. The collected data were analyzed using a simple linear regression test. Based on the results of the analysis, it is shown that E-Service Quality has a positive and significant influence on User Satisfaction of the Threads application with a t-value of 9.848 greater than the t-table of 1.98447 and a significance value of 0.000 <0.05, so H1 is accepted. The coefficient of determination (R²) of 0.497 means that E-Service Quality significantly influences user satisfaction by 49.7%, while 50.3% is influenced by other factors outside the research variables.
Co-Authors Agustinawati Cut Auliana Cut Sukmawati Cut Yusnidar Dedi Feriadi Dedi Feriadi Era Fazira Hafizatun Nisak Indah Andri Yani Khairani KN, Jamiati Lisa Iryani Maisyura Maisyura Martina, M Melda Nilam Sari Muchlis Muchlis Praza, Riyandhi Ritonga, Nursakinah Salmuna Putri Sufi Sutriani Teuku Zulkarnaen