Articles
<![CDATA[THE INFLUENCE OF PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE ON INTENTION TO USE GOJEK APPLICATION AND ITS IMPACT ON PURCHASE DECISION OF GOJEK SERVICES ]]>
<![CDATA[Hutagalung, Ulianto]]>;
<![CDATA[Sukriah, Yani]]>;
<![CDATA[Ritonga, Nursakinah]]>
<![CDATA[ The International Journal of Accounting and Business Society Vol 29, No 1 (2021): The International Journal of Accounting and Business Society ]]>
Publisher : <![CDATA[Accounting Department, ]]>
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<![CDATA[Purpose — The purpose of this reseacrh is to explain and analyze the influence of Perceived Usefulness and Perceived Ease of Use on Intention to Use the Gojek application and its impact on Gojek service purchasing decisions.Design/methodology/approach — This study uses a quantitative approach using explanatory research. The population of this study is The citizen of Padangsidimpuan City, North Sumatera who use Gojek Services at least five times a month. To determine the sample of the population, researchers used Machin & Champbell (1987) formula to obtain the number of respondents as many as 115 people. The sampling technique of this study is the nonprobability sampling technique. The method of data collection used a questionnaire distributed to the respondent and calculated using a Likert scale. Data analysis methods consist of test instruments, research requirements testing, and hypothesis testing with path analysis by SPSS.Findings — The results of this study indicate that the Perceived Usefulness and Perceived Ease of Use has a positive and significant effect on the Intention to use Gojek application. Practical Implications — Perceived Usefulness and Intention to Use Gojek application has a positive and significant influence on purchasing decisions, while the Perceived Ease of Use has no significant influence on Purchasing Decisions.Keywords Perceived Usefulness, Perceived Ease of Use, Intention to Use, Purchase Decision, GojekPaper Type Research Paper.]]>
<![CDATA[THE INFLUENCE OF PERCEIVED EASE OF USE, DISCOUNT, AND PERCEIVED USEFULNESS ON INTENTION TO USE GRAB APLICATION AND IT’s IMPACT ON PURCHASE DECISION OF GRAB SERVICES ]]>
<![CDATA[Ritonga, Nursakinah]]>;
<![CDATA[Astuti, Endang Siti]]>;
<![CDATA[-, Sunarti]]>
<![CDATA[ The International Journal of Accounting and Business Society Vol 27, No 2 (2019): The International Journal of Accounting and Business Society ]]>
Publisher : <![CDATA[Accounting Department, ]]>
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DOI: 10.21776/ub.ijabs.2019.27.2.3
<![CDATA[The purpose of this study is to explain and analyze the influence of Perceived Ease of Use, Discount, Perceived Usefulness on Intention to Use the Grab application and its impact on Grab service purchasing decisions. This study uses a quantitative approach using explanatory research. The population of this study is undergraduate students in business administration study programs for 2017 and 2018 Faculty of Administrative Sciences, Universitas Brawijaya, Malang. with a total of 734 people. To determine the sample of the population, researchers used the Yakane formula to obtain the number of respondents as many as 90 people. The sampling technique of this study is non probability  sampling technique with the number of samples taken proportionally following the number of students in 2017 and 2018. The method of data collection used a questionnaire distributed to the respondent classes and calculated using a Likert scale.Data analysis methods consist of test instruments, research requirements testing and hypothesis testing with path ananlysis by SPSS. The results of this study indicate that the Perceived Ease of Use, Discount, Perceived Usefulness has a positive and significant effect on the Intention to use Grab application. In addition the variable Perceived Ease of Use, Discount, Intention to Use Grab application also has a positive and significant influence on purchasing decisions. While the Perceived Usefulness variable has a positive but not significant effect on Purchasing Decisions.]]>
<![CDATA[STRATEGI PEMASARAN BUDIDAYA IKAN LELE PADA UD KARYA TANI DI KOTA LHOKSUEMAWE ]]>
<![CDATA[Nanda Ameliany]]>;
<![CDATA[Nursakinah Ritonga]]>;
<![CDATA[Hafizatun Nisak]]>
<![CDATA[ Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 5 No 2 (2022): Article Research Volume 5 Number 2, Juni 2022 ]]>
Publisher : <![CDATA[LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga ]]>
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DOI: 10.36778/jesya.v5i2.709
<![CDATA[Marketing strategy is used to support activities in increasing the income of a business. The contribution of this research is to find out the marketing strategy used in catfish farming and what obstacles are found in the marketing strategy of catfish farming in Karya Tani Tumpok Teungoh, Banda Sakti District, Lhokseumawe City. Study Approach Based on qualitative research methods. The informants in this study were the owners, employees and customers of catfish at UD Karya Tani. Data analysis techniques include data reduction, data presentation and drawing conclusions. The researcher concludes that the marketing strategy for the catfish business at UD. Karya Tani is less effective and efficient because the identification of UD Karya Tani's customers does not increase, the business location is less strategic for marketing, promotional and marketing media are minimal, customer relations are limited. Constraints that occur include technical constraints, passive and minimal promotion constraints as well as poor distribution channels and ongoing handling efforts to optimize the applied marketing strategy.]]>
<![CDATA[PENGARUH PERCEIVED USEFULNESS TERHADAP NIAT MENGGUNAKAN APLIKASI SHOPEE PAYLATER DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN ]]>
<![CDATA[Nursakinah Ritonga]]>;
<![CDATA[Nanda Ameliany]]>
<![CDATA[ Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 5 No 1 (2022): Article Research Volume 5 Number 1, Januari 2022 ]]>
Publisher : <![CDATA[LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga ]]>
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DOI: 10.36778/jesya.v5i1.702
<![CDATA[Tujuan dari penelitian ini adalah untuk menjelaskan dan menganalisis pengaruh Perceived usefulness terhadap Niat Penggunakan aplikasi Shopee PayLater dan dampaknya terhadap Keputusan Pembelian. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan explanatory research. Populasi penelitian ini adalah mahasiswa program studi administrasi bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Malikussaleh, Aceh yang berjumlah 312 orang. Untuk menentukan sampel dari populasi, peneliti menggunakan rumus Yamane sehingga memperoleh jumlah responden sebanyak 76 orang. Teknik sampling penelitian ini adalah teknik purposive sampling. Metode pengumpulan data menggunakan kuesioner yang disebar ke kelas-kelas responden dan dihitung dengan skala likert. Data dianalisis dengan menggunakan analisis jalur menggunakan SPSS. Metode analisis data terdiri dari Uji instrument, Uji Deskriptif, uji statistik inferensial, uji hipotesis dengan path ananlysis. Hasil penelitian ini menunjukkan bahwa Perceived usefulness memiliki pengaruh positif dan signifikan terhadap Niat Penggunaan aplikasi Shopee PayLater. Kemudian variabel Perceived usefulness dan Niat Penggunaan aplikasi Shopee PayLater juga memiliki pengaruh positif dan signifikan terhadap keputusan pembelian.]]>
<![CDATA[Peningkatan Kesadaran Pemberian ASI Eksklusif Di Desa Tingkeum Kecamatan Nisam Dalam Upaya Pencegahan Stunting Kota Lhokseumawe ]]>
<![CDATA[Andyna, Cut]]>;
<![CDATA[Ritonga, Nursakinah]]>;
<![CDATA[Khairisma, Khairisma]]>;
<![CDATA[Husna, Asmaul]]>;
<![CDATA[Nazaruddin, M.]]>;
<![CDATA[Hafni, Nur]]>;
<![CDATA[Alawi, Muh. Fahrudin]]>
<![CDATA[ Jurnal Solusi Masyarakat (JSM) Vol. 2 No. 1 (2024) ]]>
Publisher : <![CDATA[Universitas Malikussaleh ]]>
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DOI: 10.29103/jsm.v2i1.16420
<![CDATA[This service is carried out as a form of joint responsibility of all parties, in this case academics to play an active role in the Prevention of stunting. This is a support for government programs to significantly reduce stunting cases in Indonesia. One effective effort that can be done is to support exclusive breastfeeding (ASI) in the first 6 months until the age of 2 years. The great benefits of breastfeeding for children's growth and development become one of the government's foundations to make exclusive breastfeeding one of the joint movements implemented in various ministry programs. Failure to breastfeed can cause a shortage of brain cells in children which will then affect the inhibition of the development of infant intelligence at a later stage. This service activity was carried out in several stages; (1) Coordination of preparation for the implementation of activities with Posyandu cadres in Tingkuem Village, nisam District, (2) Implementation of educational activities in the form of socialization on the importance of exclusive breastfeeding with several groups of pregnant and lactating women. This service is expected to increase the knowledge of mothers consisting of groups of pregnant women, nursing mothers and parents regarding exclusive breastfeeding and balanced nutrition for pregnant and lactating women.]]>
<![CDATA[The Influence of Blue Ocean Strategy on Consumer Buying Interest (A Study On Richeese Factory Lhokseumawe City) ]]>
<![CDATA[Nurrasyidah, Nurrasyidah]]>;
<![CDATA[Iryani, Lisa]]>;
<![CDATA[Maisyura, Maisyura]]>;
<![CDATA[Ritonga, Nursakinah]]>;
<![CDATA[Ameliany, Nanda]]>
<![CDATA[ Jurma : Jurnal Program Mahasiswa Kreatif Vol 8 No 2 (2024): DESEMBER ]]>
Publisher : <![CDATA[LPPM UIKA Bogor ]]>
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<![CDATA[This study uses a quantitative approach which aims to determine Blue Ocean Strategy has a Positive and Significant influence on Consumer Purchase Interest. The population in this study were all Richeese Factory consumers in Lhokseumawe City and the determination of the sample using the “simple random sampling” method and the formula used in determining the number of respondents using the Lemesshow formula so that the number of respondents was 96 consumers. In proving and analyzing this, validity and reliability tests, classical assumption tests, simple linear regression tests and t tests (partial) are used. Statistically, this value gives the understanding that 51.4% of Blue Ocean Strategy variables affect consumer buying interest at Richeese Factory Lhokseumawe. This means that Richeese Factory Lhokseumawe's Consumer Purchase Interest will be influenced by the Blue Ocean Strategy in accordance with the equation Y = 5.563 + 0.901x.]]>
<![CDATA[The Influence of Marketing Mix on Laptop Purchasing Decisions (Study at One's Computer Store in Krueng Geukuh, North Aceh Regency) ]]>
<![CDATA[Muliana, Muliana]]>;
<![CDATA[Ameliany, Nanda]]>;
<![CDATA[Nursanjaya, Nursanjaya]]>;
<![CDATA[Iryani, Lisa]]>;
<![CDATA[Ritonga, Nursakinah]]>
<![CDATA[ Jurma : Jurnal Program Mahasiswa Kreatif Vol 8 No 2 (2024): DESEMBER ]]>
Publisher : <![CDATA[LPPM UIKA Bogor ]]>
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<![CDATA[One's Computer shop is a shop that sells various kinds of laptops and other laptop equipment. This study aims to determine the effect of marketing mix on laptop purchasing decisions at One's Computer stores in Krueng Geukuh, North Aceh Regency. This study uses descriptive quantitative research methods and obtained 97 respondents as a research sample obtained from the Lemesshaw formula. The data analysis method used in this study is simple regression analysis, instrument test, classical assumption test and hypothesis testing and the coefficient of determination with the help of the SPSS 20.0 program. The results of data processing that has been done previously show that the Ha hypothesis is accepted. Through the t-test with a 5% error rate (a=0.05), the value of Thitung is 19.079 and the value of Ttabel is 1.986 so that (19.079> 1.986) or a sig of 0.000 <0.05. So it can be concluded that the Marketing Mix variable (X) has a positive and significant effect on the Purchasing Decision variable (Y) at the One's Computer Store in Krueng Geukuh, North Aceh Regency. Based on the research that has been done, it means that consumers think that the One's Computer store implements the marketing mix well so that it can improve purchasing decisions.]]>
<![CDATA[Analysis of Competitive Strategies in Retaining Customers (Study on Makecents Coffee Space in New Terrain) ]]>
<![CDATA[Syafina, Ashifa Ridza]]>;
<![CDATA[Nursanjaya, Nursanjaya]]>;
<![CDATA[Iryani, Lisa]]>;
<![CDATA[Sukmawati, Cut]]>;
<![CDATA[Ritonga, Nursakinah]]>
<![CDATA[ Jurma : Jurnal Program Mahasiswa Kreatif Vol 8 No 2 (2024): DESEMBER ]]>
Publisher : <![CDATA[LPPM UIKA Bogor ]]>
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<![CDATA[With the increasing popularity of the coffee shop business in the city of Medan, Makecents Coffee Space must implement appropriate competitive and marketing strategies in order to continue to win the competition, attract customers and maintain customer loyalty. witnessing it directly or indirectly is like giving a list of questions to be answered. From the results of the SWOT analysis and discussion, the factors that are the advantages of Makecents coffee space which can be used to increase competitiveness in facing competition between similar businesses are the price and quality factors offered. The strategies carried out by Makecents Coffee Space first analyze what the market wants, then provide a good service process so that it can attract customers, provide attractive product offers, and free customers to comment and provide input by providing stalls for commenting so that they can retain existing customers. already exists and is able to attract more customers. Based on the competitive strategy that has been created, the right strategy for Makecents Coffee Space to retain customers is to pay attention to customer orientation, personalize the customer experience, beautify existing customers by providing stalls so that customers are free to comment so as not to make customers disappointed and result in a decrease in the good value of Makecents. . coffee room. Of the existing strategies, all of them are the core of a market strategy where the company increases its sales of available products and markets through more aggressive marketing efforts.]]>
<![CDATA[The Influence of Location on Purchasing Decisions at the Plastic King Shop in Mancang Village, Samudera Sub-District, Northern Aceh District ]]>
<![CDATA[Mahnidar, Mahnidar]]>;
<![CDATA[Ritonga, Nursakinah]]>;
<![CDATA[Sufi, Sufi]]>;
<![CDATA[Maisyura, Maisyura]]>;
<![CDATA[Ameliany, Nanda]]>
<![CDATA[ Jurma : Jurnal Program Mahasiswa Kreatif Vol 8 No 2 (2024): DESEMBER ]]>
Publisher : <![CDATA[LPPM UIKA Bogor ]]>
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<![CDATA[This study aims to determine the effect of location on purchasing decisions at Raja Plastik stores in Mancang Village, Samudera District, North Aceh Regency. This study uses descriptive quantitative research methods with 97 respondents as the research sample obtained from the lemesshow formula. The data analysis method used in this research is simple regression analysis with the help of the SPSS 20.0 program. Data collection techniques using a questionnaire. The results showed that through a t-test with a significant value of 5.053 at the 5% error rate, it was concluded that location had a positive and significant effect on purchasing decisions at Raja Plastik stores in Samudera District, North Aceh Regency. Based on the results of hypothesis testing, it can be concluded that Ha is accepted. This study focuses on specific aspects of the location of the Raja Plastik store such as access, visibility, traffic and parking. This study also examines the impact of the store's proximity to public transportation centers and its location near shopping areas and dense residential areas.]]>
<![CDATA[BRAND SWITCHING BEHAVIOUR KONSUMEN MUSLIM ACEH TERHADAP PRODUK MAKANAN DAN MINUMAN PASCA FATWA MUI NO 83 TAHUN 2023 ]]>
<![CDATA[Ritonga, Nursakinah]]>;
<![CDATA[Andyna, Cut]]>;
<![CDATA[Ameliany, Nanda]]>;
<![CDATA[Sufi, Sufi]]>;
<![CDATA[Sukmawati, Cut]]>
<![CDATA[ NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 12, No 1 (2025): NUSANTARA : JURNAL ILMU PENGETAHUAN SOSIAL ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Tapanuli Selatan ]]>
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DOI: 10.31604/jips.v12i1.2025.176-184
<![CDATA[The international Boycott, Divestment, Sanctions (BDS) movement is an effort of resistance that does not use violence but by boycotting products affiliated with Israel. In line with the BDS movement, the Fatwa commission of the Indonesian Ulema Council (MUI) on November 8, 2023 issued the latest fatwa number 83 of 2023 regarding the Law of Support for the Palestinian Struggle which confirms that supporting Israeli aggression against Palestine is haram. Aceh Province is the only province that implements the principles of Islamic Shari'ah in Indonesia.This study aims to explain and analyze the effect of e-WOM and Brand Image on consumer behavior to do Brand Switching directly. This type of research is Explanatory Research. The population in this study is the Acehnese Muslim community domiciled in Lhokseumawe City, North Aceh Regency, Bireun Regency who make brand switching in food and beverage product purchase transactions where the population is not known with certainty. The sampling technique in this study used accidental sampling technique. The number of samples was 100 respondents using the Lemeshow formula. Data collection methods using questionnaires and literature studies. The data analysis method used in this study consists of instrument tests in the form of validity tests and reliability tests, normality tests, then path analysis. The results showed that E-WOM has a positive and significant effect directly on Brand Image. E-WOM has a positive and significant effect directly on Brand Switching. Brand Image has a positive and significant effect on Brand Switching. The indirect effect of e-WOM on Brand Switching through Brand Image is more explained by the direct effect than the indirect effect.]]>
