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All Journal Journal of Indonesian Tourism and Development Studies Jurnal Kreativitas dan Inovasi (Jurnal Kreanova)
Faulina Faulina
Politeknik Negeri Medan
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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INDUSTRI RUMAH TANGGA BANDREK JAHE MERAH DESA HELVETIA KECAMATAN LABUHAN DELI KABUPATEN DELI SERDANG Faulina Faulina; Vivianti Novita; Desri Wiana
Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Vol 1 No 1 (2021)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (466.516 KB) | DOI: 10.24034/kreanova.v1i1.4861

Abstract

The PKM partner's business is "Rumah Bandrek Helvetia Lezat". The business is run by partners because they see market opportunities that the traditional red ginger drink is very beneficial, one of which is healthy for the body. The most basic problem is the equipment available for the red ginger bandrek production process is still simple and the results are limited. This is because the red ginger milling process only uses a blender that has not too much capacity and takes repeated time to produce bandrek. Bandrek produced only 10 kg in 2 weeks. The second problem that was found in partners was that the owner of the red ginger bandrek business did not yet have the knowledge of how to market its products. This simple marketing knowledge certainly affects the sales income of this red ginger bandrek not smoothly. Moreover, partners have not carried out good financial management. (still traditional, profit is not known with certainty because it has not prepared financial reports for its business). Based on the activities that have been carried out by the PKM team, it can be concluded that the household business of Rumah Bandrek Helvetia Lezat "as a partner can run its business smoothly after being given assistance in the form of a ginger grinding machine and providing product marketing training can increase partners' knowledge in marketing.
Push and Pull Motivations on Halal Tourism Faulina Faulina; Efni Siregar; Vivianti Novita; Siti Arimbi
Journal of Indonesian Tourism and Development Studies Vol. 8 No. 2 (2020)
Publisher : Program Pascasarjana

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Abstract

The purpose of this study was to examine empirically the causal relationships among push and pull travel motivations, destination image, and tourists' travel satisfaction on halal tourism. The research conceptual framework and hypotheses were constructed, based on previous theoretical and empirical studies. A questionnaire survey was conducted with 200 respondents to collect the primary data. Multiple regression and Path Analyses were conducted to test the research hypotheses. As a result, push and pull factors had directly positive influences on tourist's travel satisfaction. Besides, the results also showed that push and pull factors were slightly indirect effect tourist's travel satisfaction through the halal destination image. Consequently, local government and business organizations working in the tourism sector should pay attention to the essential roles of push and pull factors. To attract more potential visitors and improve their satisfaction, enhance their perceived on halal destination image by doing the facility improvement and marketing activities are the compulsory actions.Keywords: destination image, halal tourism, motivation, push, and pull, travel satisfaction.
Push and Pull Motivations on Halal Tourism Faulina Faulina; Efni Siregar; Vivianti Novita; Siti Arimbi
Journal of Indonesian Tourism and Development Studies Vol. 8 No. 2 (2020)
Publisher : Postgraduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2020.008.02.02

Abstract

The purpose of this study was to examine empirically the causal relationships among push and pull travel motivations, destination image, and tourists' travel satisfaction on halal tourism. The research conceptual framework and hypotheses were constructed, based on previous theoretical and empirical studies. A questionnaire survey was conducted with 200 respondents to collect the primary data. Multiple regression and Path Analyses were conducted to test the research hypotheses. As a result, push and pull factors had directly positive influences on tourist's travel satisfaction. Besides, the results also showed that push and pull factors were slightly indirect effect tourist's travel satisfaction through the halal destination image. Consequently, local government and business organizations working in the tourism sector should pay attention to the essential roles of push and pull factors. To attract more potential visitors and improve their satisfaction, enhance their perceived on halal destination image by doing the facility improvement and marketing activities are the compulsory actions.Keywords: destination image, halal tourism, motivation, push, and pull, travel satisfaction.
Co-Authors Efni Siregar Siti Arimbi Vivianti Novita Wiana, Desri