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Pemberdayaan Ibu- Ibu PKK Desa Naga Kesiangan, Kecamatan Tebing Tinggi, Kabupaten Serdang Bedagei, Dalam Mendirikan Usaha Kecil Bidang Jasa Penyewaan Perlengkapan Acara Pesta Sederhana Safaruddin; Efni Siregar; Liwat Tarigan
BERKAT: Jurnal Pemberdayaan Masyarakat Vol 1 No 1 (2021): JUNI 2021
Publisher : P3M Politeknik Negeri Medan

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Sasaran program PKM ini adalah kelompok masyarakat calon wirausaha (usaha kecil di bidang jasa penyewaanperlengkapan acara pesta sederhana). Tujuan program adalah untuk mengembangkan masyarakat yang mandirisecara ekonomi. Mitra usaha dalam program ini adalah Kelompok Ibu PKK Desa Naga Kesiangan, KecamatanTebing Tinggi, Kabupaten Serdang Bedagei. Permasalahan yang dihadapi oleh mitra adalah 1) Belum adanyaorganisasi usaha untuk jasa penyewaan perlengkapan acara pesta sederhana, 2) Mitra belum memiliki Pengetahuancara mendirikan usaha jasa penyewaan perlengkapan pesta sederhana, 3) mitra tidak memiliki modal usaha dankurang memahami akuntansi keuangan usaha jasa, 4) Mitra kurang memahami cara memasarkan usaha jasa.Target dan luaran yang dihasilkan dari program pengabdian masyarakat PKM ini adalah 1) Membentuk unitorganisasi usaha, 2) Menyelenggarakan pelatihan dibidang pemasaran, akuntansi usaha kecil dibidang jasa 3)Memberikan bantuan modal awal usaha berupa perlengkapan acara pesta sederhana.

Push and Pull Motivations on Halal Tourism Faulina Faulina; Efni Siregar; Vivianti Novita; Siti Arimbi
Journal of Indonesian Tourism and Development Studies Vol. 8 No. 2 (2020)
Publisher : Program Pascasarjana

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The purpose of this study was to examine empirically the causal relationships among push and pull travel motivations, destination image, and tourists' travel satisfaction on halal tourism. The research conceptual framework and hypotheses were constructed, based on previous theoretical and empirical studies. A questionnaire survey was conducted with 200 respondents to collect the primary data. Multiple regression and Path Analyses were conducted to test the research hypotheses. As a result, push and pull factors had directly positive influences on tourist's travel satisfaction. Besides, the results also showed that push and pull factors were slightly indirect effect tourist's travel satisfaction through the halal destination image. Consequently, local government and business organizations working in the tourism sector should pay attention to the essential roles of push and pull factors. To attract more potential visitors and improve their satisfaction, enhance their perceived on halal destination image by doing the facility improvement and marketing activities are the compulsory actions.Keywords: destination image, halal tourism, motivation, push, and pull, travel satisfaction.

Push and Pull Motivations on Halal Tourism Faulina Faulina; Efni Siregar; Vivianti Novita; Siti Arimbi
Journal of Indonesian Tourism and Development Studies Vol. 8 No. 2 (2020)
Publisher : Postgraduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2020.008.02.02

The purpose of this study was to examine empirically the causal relationships among push and pull travel motivations, destination image, and tourists' travel satisfaction on halal tourism. The research conceptual framework and hypotheses were constructed, based on previous theoretical and empirical studies. A questionnaire survey was conducted with 200 respondents to collect the primary data. Multiple regression and Path Analyses were conducted to test the research hypotheses. As a result, push and pull factors had directly positive influences on tourist's travel satisfaction. Besides, the results also showed that push and pull factors were slightly indirect effect tourist's travel satisfaction through the halal destination image. Consequently, local government and business organizations working in the tourism sector should pay attention to the essential roles of push and pull factors. To attract more potential visitors and improve their satisfaction, enhance their perceived on halal destination image by doing the facility improvement and marketing activities are the compulsory actions.Keywords: destination image, halal tourism, motivation, push, and pull, travel satisfaction.

The Influence of Instagram on Interest and Purchasing Decisions on Shopee E-Commerce (Case Study of Students in Politeknik Negeri Medan) Deny Juni Hansen Sembiring; Efni Siregar; Ratna Dewi
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 4 No. 2 (2023): October 2023
Publisher : CERED Indonesia Institute

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This research aims to determine and analyze the influence of Instagram on interest and purchasing decisions among Medan State Polytechnic students. This research took research subjects from Medan State Polytechnic students, especially Shopee e-commerce users. The type of research used is quantitative research with survey methods. The subjects in this research were 100 respondents using non-probability sampling techniques and purposive sampling techniques. The research method used was structural equation modeling (SEM), which was processed using the SmartPLS program. The results of this research show that: (1) Instagram has a positive and significant effect on purchasing interest on Shopee among Students of Politeknik Negeri Medan; (2) Instagram has a positive and significant effect on purchasing decisions on Shopee among Students of Politeknik Negeri Medan. (3) Interest buying has a positive and significant effect on purchasing decisions on Shopee among Students of Politeknik Negeri Medan; (4) Instagram has a positive and significant effect on purchasing decisions through the moderator variable buying interest on Shopee among Students of Politeknik Negeri Medan. The variable most dominantly influenced by Instagram is the purchase interest variable.

Pengaruh Kualitas Event terhadap Kepuasan Pengunjung pada MTQ Ke 56 Kota Medan Tahun 2023 Nur Jannah Nasution; Efni Siregar
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 2 (2024): June : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i2.1698

Musabaqah Tilawatil Qur'an (MTQ) is a book reading competition Al-Qur'an with mujawwad reading, namely recitation of Al-Qur'an that follows the legal rules of tajwid, the art of song and sound, and reading with adab recitations. In organizing an event, the important thing that must be considered by the organizers is the implementation of structured activities in order to increase visitor satisfaction with the event being held. The excellence of an event is not only determined by the performers, but also must be supported by the quality of the event. The quality of the event (entertainment, performance, staff quality, physical surroundings) plays a very important role because it is assessed based on visitor satisfaction. If the quality of the event is good, the visitors who come will be happy, satisfied, and will revisit the next MTQ event. The purpose of this study was to find out whether there was an effect of event quality on visitor satisfaction at the 56th MTQ in Medan City in 2023. This study used quantitative research with a sample of 100 respondents. The analytical method in this study is multiple linear regression with partial hypothesis testing (t test) and simultaneous testing (f test). From the test results of this study, it was found that partially the variable quality of event performance (X₁), entertainment (X₂), staff quality (X₃), physical surroundings (X₄) simultaneously had a positive influence on visitor satisfaction.

Pengaruh Media Sosial terhadap Keputusan Berkunjung Wisatawan melalui Minat sebagai Variabel Moderator (Studi Kasus: The Kaldera Toba Nomadic Escape Desa Sibisa, Kabupaten Toba) Melita Sridevi Sinaga; Efni Siregar
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.14663

Perkembangan media sosial telah mengalami kemajuan yang sangat pesat di seluruh dunia dan menjadi salah satu cara untuk memperkenalkan destinasi wisata. Penelitian ini bertujuan untuk mengetahui: (1) pengaruh media sosial terhadap minat berkunjung wisatawan pada The Kaldera Toba Nomadic Escape, (2) pengaruh Media sosial terhadap keputusan berkunjung wisatawan pada The Kaldera Toba Nomadic Escape, (3) pengaruh minat berkunjung terhadap keputusan berkunjung pada Kawasan wisata The Kaldera Toba Nomadic Escape, (4) pengaruh Media sosial terhadap keputusan berkunjung melalui variabel moderator minat berkunjung pada Kawasan wisata The Kaldera Toba Nomadic Escape, Penelitian ini menggunakan pendekatan kuantitatif dengan metode Structural equation modeling (SEM) yang diolah menggunakan program SmartPLS. Subjek penelitian ini adalah Pengunjung kawasan wisata The Kaldera Toba Nomadic Escape yang berjumlah 100 orang responden. Penelitian ini menggunakan teknik non-probability sampling. Data yang digunakan dalam penelitian ini adalah data primer yang diperoleh melalui penyebaran kuesioner menggunakan google form dan data sekunder berupa buku, jurnal, dan data yang dikumpulkan dari Badan Pengelola Otorita Danau Toba. Hasil penelitian ini menunjukkan bahwa: (1) Media Sosial berpengaruh positif dan signifikan terhadap minat berkunjung pada Kawasan wisata The Kaldera Toba Nomadic Escape, (2) Media sosial tidak berpengaruh positif dan signifikan terhadap keputusan berkunjung pada Kawasan wisata The Kaldera Toba Nomadic Escape, (3) Minat berkunjung berpengaruh positif dan signifikan terhadap keputusan berkunjung wisatawan pada Kawasan wisata The Kaldera Toba Nomadic Escape, (4) Media sosial berpengaruh positif dan signifikan terhadap keputusan berkunjung melalui variabel moderator minat berkunjung pada Kawasan wisata The Kaldera Toba Nomadic Escape.

Pengaruh Online Customer Review dan Brand Ambassador terhadap Keputusan Pembelian Produk Whitelab di Shopee Fadia Putri; Efni Siregar; Ratna Dewi; Safaruddin Safaruddin; Irwan Musriza Harahap
Trending: Jurnal Manajemen dan Ekonomi Vol. 3 No. 1 (2025): Januari : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v3i1.3293

Many series of skincare products are offered and sold offline and online. The large number of products that are popping up makes competition in the skincare product market even tighter. So there are many ways that sellers/shops use e-commerce such as Shopee to attract consumers to buy products, such as Whitelab. Apart from hoping for positive reviews, Whitelab also uses Brand Ambassadors for each product. The sampling technique in this research is nonprobability sampling. The sampling technique used in this research is the Accidental Sampling Technique. using SPSS version 26. Based on the results of this research, it is known that Online Customer Reviews do not have a significant influence on Purchasing Decisions, and Brand Ambassadors have a significant influence on Purchasing Decisions. Apart from that, simultaneously (F Test) it is known that Online Customer Reviews and Brand Ambassadors simultaneously or together have a positive and significant effect on Purchasing Decisions. The Adjusted R value for the Determinant Coefficient is 0.248 or 24.8%, while the remaining 75.2% is influenced by other variables that are not in this research such as: price, brand image, brand image, brand experience, and product quality. This research obtained 100 respondents, of which 50 were USU students, and 50 were Medan State Polytechnic students, with gender 23 men and 77 women, and an age range of 18 to 25 years.

Upaya Peningkatan Pendapatan Pada Rumah Makan “Dapoer Djoeragan” Kelurahan Kota Matsum II Kecamatan Medan Area Kota Medan Sumatera Utara Siregar, Efni; Safaruddin; Lukcyhasnita, Andam; Wiana, Desri
Jurnal Ilmiah Madiya (Masyarakat Mandiri Berkarya) Vol. 5 No. 2 (2024): Edisi November 2024
Publisher : Politeknik Negeri Medan

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Pelaksanaan pengabdian masyarakat ini dilaksanakan pada rumah makan Dapoer Djoeragan Kelurahan Kots Matsum, Medan, Sumatera Utara. Bentuk kegiatan yang dilakukan adalah memberikan materi dan media pemasaran berbasis Digital dan serta pemberian pelatihan menyusun keuangan usaha kecil. Hal ini dikarenakan mitra belum menggunakan media digital sebagai media pemasaran dan hanya mengandalkan penjualan dari masyarakat sekitar dan orang yang lewat dijalan depan rumah makan. Selain itu, belum adanya perhitungan kas masuk dan keluar dan laporan keuangan secara berkala, menjadikan mitra kesulitan untuk menentukan laba bersih yang diperoleh dan pengembangan usaha di masa depan. Adanya kegiatan pengabdian ini dapat meningkatkan penjualan dan pengetahuan mitra mengenai pentingnya pembukuan keuangan sederhana dan pengetahuan pemasaran melalui media sosial. Selain itu, keinginan mitra untuk menambah penghasilan dengan mengeluarkan produk sambal kemasan botol diapresiasi tim pengabdian dengan memberikan kemasan, logo dan label produk. Kata kunci: pemasaran digital, media sosial, pembukuan sederhana

Upaya Peningkatan Penjualan pada Rumah Makan Khas Jawa “TUGIAH” Melalui Digital Marketing Safaruddin; Fitri, Nursiah; Siregar, Efni; Novita, Vivianti
Jurnal Ilmiah Madiya (Masyarakat Mandiri Berkarya) Vol. 5 No. 2 (2024): Edisi November 2024
Publisher : Politeknik Negeri Medan

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The target audience of this Community Service Program (PKM) is an economically productive community, namely the typical Javanese restaurant “Tugiah” on Jalan K.L. Yos Sudarso, Km 7, Tanjung Mulia Village, Medan City. Tanjung Mulia, Medan City, North Sumatra Province. The partner's problem is the low sales turnover of partners per day; partners do not understand how to promote through social media, never prepare financial reports, and the physical condition of business equipment, such as tables and brand boards, is too worn out. physical condition of business equipment such as tables and signboards are too worn out. The solution offered is in the form of digital marketing training, which includes training in preparing financial reports and providing business equipment. The results of the implementation of the activity show that this service activity can overcome the problem of low business turnover with an increase in sales after marketing through the promotion of digital marketing activities. marketing through the promotion of digital marketing activities. The constraints and limitations of cooking utensils can be overcome by receiving a grant from the service implementers. The stall's unattractive appearance can be overcome by organizing or preparing banner stickers and business brand boards. Constraints ability to manage business finances, the PKM Team provided brief training on how to compile a cash book, Sales book, purchase Book, and business cost book.

Pengaruh Citra Merek dan Kualitas Produk Sunscreen Azarine terhadap Kepuasan dan Loyalitas Konsumen Rika Fadhila; Efni Siregar; Desri Wiana; Sarah Rouli Tambunan; Vivianti Novita
Jurnal Riset Ekonomi dan Akuntansi Vol. 2 No. 4 (2024): December: JURNAL RISET EKONOMI DAN AKUNTANSI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrea-itb.v2i4.2631

Skincare is a skin care product that has the benefit of maintaining healthy skin and treating various skin problems. Most people in Indonesia consider skincare to be a very important need, this is proven by the significant growth in skincare sales every year. One type of skincare that is popular is sunscreen. One of the local sunscreen brands that is widely used is Azarine. Azarine is a local Indonesian brand that focuses on skin care and body care which was founded in 2002. Azarine was founded by PT. Wahana Cosmetics Indonesia. This research aims to examine the direct and indirect influence of brand image and product quality of Azarine sunscreen on consumer satisfaction and loyalty in a case study of students majoring in Business Administration, Medan State Polytechnic. The research method used in this research is a quantitative method with non-probability sampling techniques. The data sources used are primary data obtained from questionnaires and secondary data obtained from the results of literature studies. The analysis approach used is Partial Least Square (PLS) with the help of SmartPLS 3.0 software. The theory used in this research is the theory of brand image, product quality, consumer satisfaction, and consumer loyalty.

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