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STRATEGI PEMASARAN PRODUK PENJUALAN TOKO BERAS KARTIKA Asri Sanusi; Asmaul Husna; Neni Triastuti; Muhammad Fauzi; Fhadilah Rizki Agustin
SI-MEN Vol 12 No 1 (2021): Jurnal SI-MEN
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIES Banda Aceh

Langkah-langkah Strategi Pemasaran Melalui : Segmentasi Pasar (Market Segmentation), Penetapan Target Pasar (Market Targeting), Diferensasi dan Posisi Pasar (Differentiation & Positioning). Adapun penelitian ini dilakukan pada Toko Besar Kartika, di jalan Pendidikan, Tanjung Gusta Kec. Sei Mencirim Kab. Deli Serdang. Penelitian in menggunakan pendekatan Kualitatif. Jenis data penelitian ini melalui data primer dan data sekunder. Sumber data di ambil dari Internal dan Eksternal. Metode pengumpulan data melalui observasi dan wawancara. Metode Analisis dilakukan melalui analisis data sebelum dilapangan dan analisis data dilapangan. Hasil penelitian diperoleh data bahwa segmentasi UMKM Toko Beras Kartika memiliki konsumen disekitar wilayah UMKM yang sering menggunakan produk kebutuhan pokok tersebut. Toko Beras Kartikan juga mulai mengembangkan target pasar melalui media online agar produk dan jasa yang ditawarkan bisa dikenal oleh banyak kalangan konsumen.

Need-Based English Competency Development Strategies to Support MSME Product Internationalization Within the RPJMN Framework Andrysyah Andrysyah; Siska Hasibuan; Ramadani Ramadani; Yeni Rachmawati; Prima Yanti Siregar; Heridayani Heridayani; Asri Sanusi
RETORIKA: Jurnal Ilmu Bahasa Vol. 11 No. 2 (2025)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.11.2.2025.461-472

This study investigated the English language needs and challenges faced by Indonesian Micro, Small, and Medium Enterprises (MSMEs) in preparing for international market expansion. Utilizing a mixed-method approach with quantitative surveys and qualitative thematic analysis guided by Miles, Huberman, and Saldaña (2014). The research design used multi-case or comparative study in 13 MSMEs in Sumatera Utara, Indonesia. This study employed a purposive sampling technique to select respondents who met specific criteria relevant to the research objectives. Data were collected through observation, questionnaires, and interviews. The observation focused on participants’ behavioral patterns and contextual interactions, while the questionnaire gathered quantitative data on respondents’ perceptions and attitudes. In addition, semi-structured interviews were conducted to obtain deeper qualitative insights into participants’ experiences. The quantitative data were analyzed using descriptive and inferential statistical methods to identify trends and relationships, whereas the qualitative data were analyzed through thematic analysis, involving data reduction, coding, categorization, and interpretation to draw meaningful conclusions. The findings revealed that MSMEs experience significant barriers in communicating with foreign buyers, particularly in conversational English, understanding export-import terminology, and preparing product descriptions, which hinders their export readiness. The study highlighted a strong demand for practical, context-specific English training materials aligned with MSME business types and operational needs. MSMEs express a clear preference for hands-on, simulation-based training methods over theoretical approaches, emphasizing the effectiveness of role-play and practice-based modules in enhancing communication competence. Digital platforms such as WhatsApp, Zoom, and YouTube are recognized as flexible and accessible media for delivering English training. Furthermore, there was a high expectation for government facilitation of affordable, structured, and sustainable English training programs tailored to export-oriented MSMEs

An Attitude in Appraisal Analysis of Interrogator–Suspect Interaction in Indonesia Ramadani Ramadani; Amin Basri; Prima Yanti Siregar; Heridayani Heridayani; Nurima Rizki Dongoran; Asri Sanusi
Ranah: Jurnal Kajian Bahasa Vol 15, No 1 (2026): Ranah: jurnal Kajian Bahasa
Publisher : Badan Pengembangan dan Pembinaan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26499/rnh.v15i1.8538

This study aimed to analyse the interpersonal strategies in appraisal system particularly in attitude used by interrogator and suspects during police interrogations in Indonesia. This research employed a qualitative approach with a case study design. Data consisted of interrogation exchanges between interrogator and five theft suspects, collected through recording, observation, and note-taking techniques. Data analysis was conducted using appraisal theory within a Systemic Functional Linguistics (SFL) framework, focusing on the attitude categories (affect, assessment, and appreciation). The results indicate that the affect (feeling) category was the most dominant, primarily used by suspects to express their emotional states. Meanwhile, interrogator predominantly used appraisal (assessment) to shape the suspects' behaviour. These findings suggest a strong power relationship in the interrogation interaction, with interrogator acting as the controlling and enabling party, while the suspects were emotionally distressed. Abstrak Penelitian ini bertujuan untuk menganalisis strategi interpersonal dalam sistem penilaian, khususnya sikap yang digunakan oleh penyidik dan tersangka selama interogasi polisi di Indonesia. Penelitian ini menggunakan pendekatan kualitatif dengan desain studi kasus. Data terdiri dari pertukaran interogasi antara penyidik dan lima tersangka pencurian, yang dikumpulkan melalui teknik perekaman, observasi, dan pencatatan. Analisis data dilakukan menggunakan teori penilaian dalam kerangka Linguistik Fungsional Sistemik (SFL), dengan fokus pada kategori sikap (afek, penilaian, dan apresiasi). Hasil menunjukkan bahwa kategori afek (perasaan) adalah yang paling dominan, terutama digunakan oleh tersangka untuk mengekspresikan keadaan emosional mereka. Sementara itu, penyidik sebagian besar menggunakan penilaian (assessment) untuk membentuk perilaku tersangka. Temuan ini menunjukkan hubungan kekuasaan yang kuat dalam interaksi interogasi, dengan penyidik bertindak sebagai pihak pengendali dan pendukung, sementara tersangka mengalami tekanan emosional.

IMPLEMENTASI GOOD MOSQUE GOVERNANCE MELALUI PROGRAM BERSIH-BERSIH MASJID DAN PELATIHAN MANAJEMEN BKM Fahmi Sulaiman; Henny Pratiwi; Asri Sanusi
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol. 5 No. 2 (2025): Desember 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v5i2.5374

Abstract: This Community Service Program was conducted at Al-Ikhlas Mosque, IDI Complex Medan, focusing on two major activities: a mosque cleaning program and a management capacity-building session for the Mosque Prosperity Board (BKM). The primary objective of this program was to improve the physical cleanliness and comfort of the mosque environment while simultaneously strengthening the managerial capacity of the BKM to ensure that mosque governance is implemented professionally, transparently, and sustainably. The methods employed included field observation, collective cleaning activities, lectures, group discussions, and technical assistance for BKM members. The results indicate that the cleaning activities successfully created a more hygienic, comfortable, and conducive worship environment, while also increasing community participation and awareness. The management training contributed to enhancing the BKMâ€™s knowledge and understanding of organizational structure, role distribution, financial administration, program planning, and facility maintenance based on standard operational procedures. The program also fostered stronger collaboration between the implementing team and the local community, thus supporting the realization of good mosque governance principles. Overall, the program had a positive impact on strengthening the institutional capacity of the mosque and can serve as a replicable model for similar community service initiatives in other mosques with comparable needs. Sustainability of the program is recommended through the development of Standard Operating Procedures (SOPs) for cleanliness and administration, as well as follow-up training sessions for BKM members.Â Keywords: community service, mosque management, BKM, mosque cleanliness, community empowerment.Â Abstrak: Kegiatan Pengabdian kepada Masyarakat ini dilaksanakan di Masjid Al-Ikhlas Komplek IDI Medan dengan fokus pada dua program utama, yaitu kegiatan bersih-bersih masjid dan pemaparan manajemen Badan Kemakmuran Masjid (BKM). Program ini bertujuan untuk meningkatkan kualitas lingkungan fisik masjid sekaligus memperkuat kapasitas manajerial pengurus BKM agar tata kelola masjid dapat berjalan secara profesional, transparan, dan berkelanjutan. Metode pelaksanaan meliputi observasi lapangan, gotong royong kebersihan, ceramah, diskusi interaktif, dan pendampingan teknis kepada pengurus BKM. Hasil kegiatan menunjukkan bahwa pelaksanaan bersih-bersih masjid berhasil menciptakan lingkungan ibadah yang lebih bersih, nyaman, dan higienis, serta meningkatkan partisipasi jamaah. Sementara itu, program pemaparan manajemen memberikan peningkatan pengetahuan dan pemahaman pengurus BKM terkait struktur organisasi, pembagian tugas, administrasi keuangan, penyusunan program kerja, dan manajemen kebersihan berbasis standar operasional. Kegiatan ini juga memperkuat kolaborasi antara pihak pelaksana dan masyarakat sehingga mendorong terciptanya tata kelola masjid yang lebih baik sesuai prinsip good mosque governance. Secara keseluruhan, kegiatan ini memberikan dampak positif terhadap peningkatan kapasitas kelembagaan masjid dan dapat dijadikan model pengabdian yang dapat direplikasi di masjid lain yang memiliki kebutuhan serupa. Keberlanjutan kegiatan direkomendasikan melalui penyusunan SOP kebersihan dan administrasi serta pelatihan lanjutan bagi pengurus BKM.Â Kata kunci: pengabdian kepada masyarakat, manajemen masjid, BKM, kebersihan masjid, pemberdayaan masyarakat.

PENGARUH GAYA KEPEMIMPINAN TERHADAP KEDISIPLINAN KARYAWAN DI KANTOR DPRD KOTA MEDAN Asri Sanusi; Neni Triastuti
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 1 (2025): February 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i1.2742

Abstract: leadership style is one aspect that influences employee work discipline. a phenomenon occurred at the medan city dprd office, where there was negligence while working by employees in several divisions. being late for morning roll call is one of the types of employee indiscipline encountered. therefore, this phenomenon was raised as research. . this research aims to find out how much influence leadership style has on employee discipline in the medan city dprd office. the population in this study was 120 employees from several divisions in the medan city dprd office. the number of samples used was 55 respondents. the data collection technique used is a questionnaire. the data analysis technique uses simple linear aggression analysis. the results of the research show that 1) the leadership style used in the medan city dprd office is an autotactic leadership style. 2) leadership style has a positive effect on employee discipline at the medan city dprd office.Â Keywords: leadership style, work discipline, morning roll call, employee Abstrak: Gaya Kepemimpinan menjadi salah satu aspek yang mempengaruhi kedisiplinan kerja karyawan. Sebuah fenomena terjadi di kantor DPRD Kota Medan, yang mana adanya kelalaian saat bekerja yang dilakukan oleh karyawan di beberapa divisi. Terlambat ikut apel pagi adalah salah satu dari ketidak â€“ disiplinan karyawan yang ditemui. Karena itu, diangkat fenomena ini sebagai penelitian. . Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh gaya kepemimpinan terhadap kedisiplinan karyawan di kantor DPRD Kota Medan. Populasi dalam penelitian ini adalah 120 karyawan dari beberapa divisi di kantor DPRD Kota Medan. Jumlah sample yang di gunakan sebanyak 55 responden. Teknik pengumpulan data yang di gunakan adalah kuesioner. Teknik analisis data menggunakan analisis agresi linier sederhana. Hasil penelitian menunjukkan bahwa 1) Gaya Kepemimpinan yang digunakan pada kantor DPRD Kota Medan adalah gaya kepemimpinan otoraktis. 2) Gaya kepemimpinan berpengaruh positif terhadap kedisiplinan karyawan di kantor DPRD Kota Medan.Â Kata kunci: Gaya Kepeimpinan, disiplin kerja, apel pagi, pegawai

FAKTOR FAKTOR YANG MEMPENGARUHI KEPUASAN KERJA KARYAWAN PT SUCOFINDO MEDAN Neni Triastuti; Asri Sanusi
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 2 (2025): May 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i2.3034

Abstract: This study aims to determine the factors that influence employee job satisfaction at PT Sucofindo Medan. The types of data used in this study are descriptive and quantitative, while the data used are primary and secondary data. The population used is all employees of PT Sucofindo Medan with a saturated sample technique totaling 30 people. The research methods used are Validity Test, Reliability Test, and Factor Analysis Test. The collection method is by distributing questionnaires using a Likert scale that describes employee satisfaction factors. With the results of this study, all questionnaire statements in each indicator are declared valid because R count> R table of 0.361 and the questionnaire is declared reliable because it obtains a Cronbach's Alpha value of 0.985.Â Keywords: Job Satisfaction, Factor Analysis, PT Sucufindo Medan Abstrak: Penelitian ini bertujuan untuk mengetahui faktor yang mempengaruhi kepuasan kerja karyawan PT Sucofindo Medan. Jenis data yang digunakan dalam penelitian ini adalah deskriptif dan kuantitatif, sedangkan data yang digunakan adalah data primer dan sekunder. Populasi yang digunakan adalah seluruh karyawan PT Sucofindo Medan dengan teknik sampel jenuh berjumlah 30 orang. Metode penelitian yang digunakan adalah Uji Validitas, Uji Reliabilitas, dan Uji Analisis Faktor. Metode pengumpulan dengan menyebar kuesioner yang menggunakan skala likert yang mendeskripsikan faktor kepuasan karyawan. Dengan hasil penelitian ini semua pernyataan kuesioner di setiap indikator dinyatakan valid karena R hitung > R tabel sebesar 0,361 dan kuesioner dinyatakan reliable karena memperoleh nilai Cronbachâ€™s Alpha sebesar 0,985.Â Kata kunci: Kepuasan Kerja, Analisis Faktor, PT Sucufindo Medan

PENGARUH DISIPLIN KERJA TERHADAP KINERJA KARYAWAN KANTOR PT. EVERBRIGHT WILAYAH MEDAN Asri Sanusi; Asmaul Husna; Eka Wulandari Surbakti
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 3 (2026): June 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i3.6726

Abstract: This study discusses the Influence of Work Discipline on the Performance of Office Employees at PT. Everbright Medan Region. This study was conducted on office employees of PT. Everbright Medan Region located on Jl. Binjai Kampung Lalang, Paya Geli. The formulation of the problem in this study is how the influence of work discipline on the performance of office employees at PT. Everbright Medan Region. With the limitation of the problem, namely office employees at PT. Everbright Medan Region in all divisions. The purpose of this study is how the influence of work discipline on the performance of office employees. The data source in this study is the office employees of PT. Everbright Medan Region, with a population & sample of 33 people (respondents). Data collection was carried out using questionnaires and data analysis using the SPSS 23 application. And the data collected using questionnaires will be tested for validity and reliability. The results of this study show that in the Multiple Correlation Analysis (R) it can be seen that the magnitude of the influence of discipline that has been calculated with a correlation coefficient is 0.706, this means that work discipline has a strong influence on employee performance. Thus it can be concluded that this indicates that if work discipline becomes better, then employee performance will also increase or become better. And in the Partial Coefficient Test (t Test) the t count value > t table. The table value can be seen at the percentage point of the t distribution. then the independent variable (X) (independent) is discipline (5.507 > 2.015) then Ho is rejected and Ha is accepted meaning that partially there is an influence of work discipline (independent) on employee performance (dependent). Thus it can be concluded that with the influence of work discipline on employee performance, employees will be more motivated and will exert all their abilities to improve performance and thus be able to complete tasks well. And in the Determination Test of calculations using computerized SPSS 23 it can be seen that the Adjusted R Square value that has been produced is 0.482 (48.2%), it can be concluded that the simultaneous contribution to work discipline is 48.2% while the remaining 51.8% is influenced by other variables. Keywords: Work Discipline, Employee Performance. Abstrak: Penelitian ini membahas tentang Pengaruh Disiplin Kerja Terhadap Kinerja Karyawan Kantor Pada PT. Everbright Wilayah Medan. Penelitian ini dilakukan pada karyawan kantor PT. Everbright Wilayah Medan yang terletak di Jl. Binjai Kampung Lalang, Paya Geli. Adapun rumusan masalah pada penelitian ini adalah bagaimana pengaruh disiplin kerja terhadap kinerja karyawan kantor pada PT. Everbright Wilayah Medan. Dengan batasan masalah yaitu karyawan kantor pada PT. Everbright Wilayah Medan pada semua divisi. Tujuan penelitian ini adalah bagaimana pengaruh disiplin kerja terhadap kinerja karyawan kantor. Sumber data dalam penelitian ini yaitu karyawan kantor PT. Everbright Wilayah Medan, dengan populasi & sampel yang berjumlah 33 orang (responden). Pengumpulan data dilakukan dengan menggunakan kuesioner dan analisis data menggunakan aplikasi SPSS 23. Dan data yang dikumpulkan dengan menggunakan kuesioner akan di uji validitas dan reabilitasnya. Hasil penelitian ini menunjukan Pada Analisis Korelasi Ganda (R) dapat diketahui bahwa besarnya pengaruh disiplin yang telah dihitung dengan koefisien korelasi adalah 0,706, hal ini berarti disiplin kerja mempunyai pengaruh kuat terhadap kinerja karyawan. Dengan demikian dapat disimpulkan bahwa hal ini menandakan apabila disiplin kerja menjadi semakin baik, maka kinerja karyawan juga akan meningkat atau menjadi semakin baik. Dan Pada Uji Koefisien Secara Parsial (Uji t) nilai thitung > ttabel. Nilai tabel dapat dilihat pada titik presentase distribusi t. maka Variabel bebas (X) (independent) yaitu disiplin (5,507 > 2,015) maka Ho ditolak dan Ha diterima artinya secara persial ada pengaruh disiplin kerja (independent) terhadap kinerja karyawan (dependent). Dengan demikian dapat disimpulkan bahwa dengan adanya pengaruh disiplin kerja terhadap kinerja karyawan, karyawan akan semakin termotivasi dan akan mengerahkan segala kemampuannya untuk meningkatkan kinerja dan dengan demikian dapat menyelesaikan tugas-tugas dengan baik. Dan Pada Uji Determinasi perhitungan dengan menggunakan komputerisasi SPSS 23 dapat dilihat bahwa nilai Adjusted R Square yang telah dihasilkan yaitu sebesar 0,482 (48,2%) maka dapat disimpulkan bahwa kontribusi secara simultan terhadap disiplin kerja adalah 48,2% sedangkan 51,8% sisanya dipengaruhi oleh variabel lain. Kata kunci: Disiplin Kerja, Kinerja Karyawan

The Influence of Work Motivation on Job Performance at the Technical Implementation Unit of Bangun Purba Regional General Hospital Andrysyah Andrysyah; Amin Basri; Asri Sanusi; Ibrahim Ibrahim; Susanto Halim Oktavianus; Ahmad Haris Zakky
All Fields of Science Journal Liaison Academia and Sosiety Vol. 5 No. 2: Juni 2025
Publisher : Lembaga Komunikasi dan Informasi Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58939/afosj-las.v5i2.807

p Employee performance has a significant impact on both individual achievement and the overall success of the organization Motivation is closely related to goal directed behavior Employees who consistently perform routine tasks may experience boredom eventually leading to decreased productivity and performance At UPT RSUD Bangun Purba issues such as uneven workload distribution and a lack of initiative among employees have been observed Additionally varying levels of employee understanding often lead to miscommunication regarding assigned tasks This study aims to determine the influence of work motivation on employee performance at UPT RSUD Bangun Purba This quantitative research was conducted at UPT RSUD Bangun Purba The population consists of all employees with a total sample of 30 using total sampling The study uses both primary and secondary data sourced internally and externally Data were collected through observation and questionnaires and analyzed using validity and reliability tests simple linear regression partial tests and the coefficient of determination with the help of SPSS version 22 The results show that female respondents outnumber male respondents most are aged 30 41 years and the majority hold a bachelors degree The analysis meets normality assumptions and shows no heteroscedasticity The hypothesis test shows that work motivation has a positive and significant effect on employee performance with a t value of 4 226 gt; 2 05183 and significance of 0 000 p lt; 0 05 The coefficient of determination test shows an R Square value of 48 9 Persen meaning that work motivation accounts for 48 9 Persen of performance outcomes while the remaining 51 1 Persen is influenced by other undetected factors p

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