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All Journal Sustainable: Jurnal Kajian Mutu Pendidikan ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Brand Communication Jurnal Pengabdian dan Inovasi Masyarakat
Alfan Bachtiar
Institut Bisnis dan Informatika Kosgoro 1957
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Brand Communication

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Kedudukan Media Massa Dalam Gerakan Sosial Perempuan Di Indonesia : Analisis Terhadap Beberapa Kasus Trending Topic Di Tahun 2021 Alfan Bachtiar; Udi Rusadi
Brand Communication Vol. 1 No. 1 (2022): Isu Komunikasi Era Pandemik di Indonesia
Publisher : Prisani Cendekia Institute

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Abstract: The interaction relationship between social movements and mass media is not a simple thing but very complex to just define. Social movements need means to make their voices heard and their activities visible. So to show the wider community, social movements need mass media. As for the media, they have different ways of dealing with social movements because of the different orientations between the two. Social movements aim to make the public believe in their ideology while the media is oriented towards economic gain. By taking 3 (three) cases that became trending topics in the 4th quarter of 2021, this paper analyzes the interaction relationship between social movements and mass media in these 3 cases. The theoretical basis used comes from the thoughts of Wim van de Donk, Brian D. Loader, Paul G. Nixon, and Dieter Rucht. The results of the study show that most social movements oriented to the protection of women have their own independent media. However, social movements also indirectly managed to attract the attention of the established media. This is because these movements have been able to attract the attention of all Indonesian people. If this relationship becomes balanced then it will be beneficial for both. Social movements will be able to spread ideas widely with the help of established media. The mass media will also achieve its goals in service and economic benefits.
Dakwah Tentang Kepemimpinan: Narasi Dakwah Media Online KeIslaman: (Studi Rumaysho.com dan Kompretif Islami.co) Cholida Fahrun; Alfan Bachtiar
Brand Communication Vol. 1 No. 2 (2022): Kepemimpinan Dalam Komunikasi Organisasi
Publisher : Prisani Cendekia Institute

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This paper analyzes the emergence of the comparative Islamic da'wah study movement on social media islami.co and rumaysho.com, especially in social institutions that massively carry out popular da'wah programs among Muslims. Contemporary da'wah movements from time to time continue to change and the da'wah programs of non-Muslim leaders. This study is important to do to see how the contemporary da'wah movement strengthens its authority in society. Specifically, this article will address the following questions. How is Rumaysho.com's da'wah narrative about non-Muslim leaders? How is Islam.co's da'wah narrative about non-Muslim leaders. This study was conducted through field studies and supported by relevant literature. The results of the study indicate that the contestation carried out by Narrative Da'wah against the old religious authorities was carried out through efforts to create a space for popular piety and hijrah for the community. Then the Da'wah Narrative is not politically contested, but about da'wah.
Strategi Komunikasi Politik PDI-P Menjelang Pemilu 2024 di Masa Pandemi COVID-19: Refleksi Partisipasi Politik Masyarakat di Era Modern Dalam Mewujudkan Demokrasi Alfan Bachtiar
Brand Communication Vol. 1 No. 3 (2022): Komunikasi Era Media Baru
Publisher : Prisani Cendekia Institute

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The 2024 elections have raised public concern due to the covid- 19 pandemic which threatens the safety of many people if the people do not participate in realizing democratic elections. Political parties as the most essential organs in building public opinion are needed to realize this participation. The development of information technology creates a new form of political participation based on online media. At present, it can be seen that the Indonesian Democratic Party of Struggle (PDI-P) has massively installed Puan Maharani’s billboards titled “Wings of Diversity” massively throughout Indonesia. Therefore, this study analyzes how the development of Information and Communication Technology (ICT) can affect the form of public political participation and how PDI-P adjusts. This research uses Aeron Davi’s Theory about the importand role of online media as a forum for alternative political participation of the community in realizing democracy in modern times where informations technology offers tools to apply democratic theory, especially regarding more inclusive public participation between ordinary citizins and political elites. The results of the analysis show that PDI-P is aware of the large potential for societal divisions in the 2024 Election so that the direction of its political communications is not only oriented toward winning the election but also encouraging community unity in democratic political participation but still not optimally utilizing online communications channel. PDI-P prioritizes traditional poltical communication. Several improvements need to be made to minimize the negative impact of political participation through digital online media.
Co-Authors Andrias Bambang Purwoko Cholida Fahrun Dade Maulana Machdum Diah Nurdiana Dwi Sidik Permana Ekbal Santoso Ela Julaeha Ema Ambiapuri Erliyani, Ita HANDRIADI HANDRIADI Hilman Jihadi Kampono Imam Yulianto Muhamad Yahya Nur Ahmad Ruyani Rahmat Jaya Ritman Hendra Sri Hastutik Udi Rusadi