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Representasi Perubahan Kecantikan Jepang dalam Kontes Miss Universe Japan 2020 oleh Black Haafu Rosaria Wijayanti; Susy Ong
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol. 7 No. 1 (2024): Kaganga: Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/kaganga.v7i1.9743

Abstract

Penelitian ini bertujuan untuk membahas representasi perubahan kecantikan dalam kontes Miss Universe Japan 2020 yang berfokus pada kontestan yang berlatar belakang black haafu. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus dan teori representasi dari Stuart Hall serta konsep kecantikan Jepang. Hasil penelitian ini menunjukkan bahwa kecantikan orang Jepang di era modern dapat diwakilkan oleh black haafu dan tidak hanya berfokus pada warna kulit, namun juga karakter dan kecerdasan. Simpulan Dua kontestan kulit hitam di Miss Universe Jepang 2020 menunjukkan kemampuan mereka untuk menghadirkan Jepang dengan definisi baru kecantikan, tidak hanya penampilan fisik, tetapi juga karakter, keberanian, dan kemanusiaan. Mereka menekankan pentingnya cantik modern sebagai konsep yang berpusat pada manusia, berani, dan percaya diri. Penampilan fisik mereka, termasuk otot-otot besar, tulang kuat, dan tulang yang kuat, juga dipuji. Perwakilan budaya dan identitas nasional kontestan kulit hitam ini menyoroti kebutuhan untuk perwakilan Jepang yang lebih inklusif dan beragam. Kata Kunci: Black Haafu, Kecantikan, Miss Universe Jepang 2020, Perubahan, Representasi.
Pagelaran Budaya di Sakura Matsuri Sebagai Strategi Diplomasi Untuk Mengundang Masyarakat Indonesia Mengunjungi Jepang Sri Hastuty, Herawati; Ong, Susy
KIRYOKU Vol 9, No 2 (2025): Kiryoku: Jurnal Studi Kejepangan
Publisher : Vocational College of Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/kiryoku.v9i2.481-495

Abstract

The Japanese government actively promotes art and culture through the Japan Foundation to attract the attention of the Indonesian people, thereby fostering emotional closeness and strengthening the relationship between the two countries. As a result, Indonesians will come to like Japanese products and consume Japanese products made in Indonesia as well as those imported from Japan. This will also encourage Indonesian tourists to visit Japan and Indonesian youth to study or work in Japan. This study aims to identify the objectives and benefits of the Sakura Matsuri held in Cikarang and why it was held in that city. This study uses theories of cultural sociology, communication sociology, migration, and soft power. This study uses qualitative methods through internet searches, literature data, and interviews with the committee and visitors. The Sakura Matsuri event held in Cikarang District, Bekasi Regency, West Java Province, is one way Indonesia and Japan are fostering economic cooperation through cultural diplomacy. This event will attract young Indonesians who are new to Japanese culture. Young people who are already familiar with Japan but have not had the opportunity to visit can obtain information at several booths about how to travel to Japan or live in Japan to study or work.  
Pembinaan Sumber Daya Manusia di Polres Pelalawan dalam Membangun Citra POLRI Pada Masyarakat Perdamaian, Dede Timbul; Handayani, Riska Sri; Ong, Susy
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Saat menjalankan tugasnya sebagai penegak hukum, POLRI tidak hanya berkutat pada aspek operasional dan penindakan kejahatan semata, tetapi juga harus memperhatikan citra dan hubungan dengan masyarakat. Penelitian ini bertujuan untuk menganalisis Pembinaan SDM Di Polres Pelalawan Polda Riau Dalam membangun citra POLRI pada Masyarakat serta kendala yang dihadapi. Jenis penelitisn ini dalah kualitatif deskriktif. Teknik pengumpulan data menggunakan wawancara, observasi dan dokumentasi. Teknik keabsahan menggunakan triangulasi sumber dan Teknik. Data dianalisis secara deskriktif. Hasil penelitian menunjukkan bahwa pembinaan Sumber Daya Manusia (SDM) di Polres Pelalawan Polda Riau mencakup beberapa strategi utama untuk membangun citra positif POLRI. seperti, Polres Pelalawan mengadakan pelatihan dan pengembangan kompetensi secara rutin. Kedua, penilaian kinerja berkala dilakukan untuk mengidentifikasi kekuatan dan kelemahan anggota, memberikan umpan balik konstruktif, dan merancang program pengembangan individu yang sesuai, dengan sistem penilaian yang transparan dan objektif. Ketiga, Polres Pelalawan menekankan pentingnya merespons keluhan masyarakat dengan cepat dan tepat, meningkatkan kepercayaan publik terhadap POLRI. Selain itu, keterlibatan dalam kegiatan sosial dan kemasyarakatan memperkuat hubungan dengan masyarakat, menunjukkan kepedulian dan keterlibatan POLRI dalam kehidupan sehari-hari. Terakhir, pemanfaatan teknologi informasi, termasuk media sosial, memungkinkan Polres Pelalawan untuk menyebarkan informasi secara cepat dan efektif, membangun hubungan yang lebih kuat dengan masyarakat, serta meningkatkan citra POLRI secara keseluruhan. Sedangkan tantangan yang dihadapi adalah Keterbatasan Sumber Daya yang terdiri dari sumber daya manusia, anggaran dan infrastruktur. Kedua Tantangan Teknologi dan Informasi.
The Implementation of Japanese Animation (Anime) In Advertising Aziz, Munafsin; Ong, Susy
Jurnal Indonesia Sosial Sains Vol. 4 No. 04 (2023): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v4i04.810

Abstract

Anime has become a popular culture phenomenon in Japan and around the world. The use of anime in advertisements has become one of the most effective marketing strategies in Japan. This article discusses the use of anime in advertisements in Japan, as well as the advantages of using anime in advertisements. This article explains the popularity of anime in Japan and how it has become a part of the country's consumer culture. Then, this article also discusses how anime is used in advertising to attract consumer attention and increase product sales. Furthermore, this article discusses the advantages of using anime in advertisements, including being effective in reaching a young market, increasing brand appeal, and giving a more attractive and unique impression to the advertised product. In this article, it is also explained that the use of anime in advertising can also increase consumer engagement and build an emotional connection between brands and consumers. Apart from that, this article also contains examples of advertisements using anime, both in the private and government sectors. Anime can also help brands create positive and imaginative images that can enhance brand impressions. Overall, the use of anime in advertising in Japan has many advantages and is an effective marketing strategy.
Digital Transformation in An Attempt to Revitalize Kabuki Theater Arts Sujaya, Bella Oktira; Aminah, Shobichatul; Ong, Susy
Journal of Strategic and Global Studies Vol. 7, No. 2
Publisher : UI Scholars Hub

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Abstract

ABSTRACT Kabuki is a traditional performing art that has been present since the end of the Azuchi-Moyama period. In its development, Kabuki has undergone many changes to adapt to the times. This journal discusses the preservation of Kabuki, one of which is carried out through digital transformation. The Japanese government in the early Meiji era considered the preservation of Kabuki to be crucial because it is one of the rich cultural heritages and to attract tourists. This journal uses qualitative research methods obtained from books, documentation, archives, magazines, online mass media, and social media related to the development of Kabuki. With various developments and adjustments to suit tastes, Kabuki performances are preserved. The results of the research show the revitalization of Kabuki through digital transformation, such as Cho Kabuki collaborating with Vocaloid Hatsune Miku and equipped with various advanced technologies such as Kirari, Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR), and Extended Reality (XR). These technologies are still being developed to adapt to the tastes and preferences of the present generation.
Military Digital Diplomacy: A Case Study of the Japan Self- Defense Force on YouTube Platform Wedagama, I Dewa Gede Radiantha; Ong, Susy
Journal of Strategic and Global Studies Vol. 8, No. 1
Publisher : UI Scholars Hub

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Abstract

This study examines the digital diplomacy strategies of the Japan Self-Defense Force (JSDF) through its engagement on the YouTube platform. It aims to analyze how the JSDF leverages digital media to reshape its international image, which has remained critically low since World War II, and to strengthen its soft power. Using a qualitative research approach, the study applies the 4D model of country image analysis, categorizing the JSDF’s digital content into functional, normative, aesthetic, and sympathetic dimensions. Data were collected through a comprehensive analysis of videos published on the JSDF's official YouTube channels, focusing on thematic content, user engagement metrics, and audience feedback. This analysis allowed for a deeper understanding of the strategies employed by the JSDF to portray its commitment to humanitarian missions, peacekeeping efforts, and national defense. The results show that the JSDF effectively uses YouTube to communicate its values of transparency, non-aggression, and technological advancement, aiming to shift perceptions and improve its standing on the global stage. Additionally, the study finds a predominantly positive reception from international audiences, suggesting a gradual shift in attitudes toward Japan's military, which has historically faced skepticism in the region. This research underscores the strategic potential of digital platforms in military diplomacy, highlighting the role of social media as a valuable tool for redefining national images, promoting a positive narrative, and fostering international dialogue and understanding.