Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal E-JRM
Ahmad Molyadi
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Kualitas Informasi, Advertising Dan Kualitas Produk Terhadap Keputusan Pembelian Di Olshop (Tokopedia) (Studi Kasus Mahasiswa FEB Jurusan Akuntansi Unisma Angkatan 2018) Ahmad Molyadi; Muhammad Mansur; Restu Millaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 15 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (388.608 KB)

Abstract

AbstractThis research was conducted at the Faculty of Economics and Business, Islamic University of Malang Jl. Major General Haryono No. 193. Dinoyo, districts. Lowokwaru, Malang City, East Java 65144. The type of research used is explanatory research with a quantitative approach. The purpose of this study was to determine the effect of information quality, advertising and product quality on purchasing decisions. The independent variables used are the quality of information, advertising and product quality, while the dependent variable is the purchase decision. The sample used in this study were 74 respondents who are Tokopedia consumers. Data collection techniques using a questionnaire. The analytical method used is the instrument test, multiple linear regression analysis, classical assumption test, determination test, f test and t test using Statistikal Package for the Social Sciens (SPSS) 16.0 computer software for data processing. The results of this study indicate that the quality of information affects purchasing decisions, advertising affects purchasing decisions, product quality affects purchasing decisions. The quality of information, advertising and product quality simultaneously affect purchasing decisions. Keywords : Information Quality, Advertising Product Quality And Purchase Decisio
Co-Authors Muhammad Mansur Restu Millaningtyas