<![CDATA[AbstractThis research was conducted at the Faculty of Economics and Business, Islamic University of Malang Jl. Major General Haryono No. 193. Dinoyo, districts. Lowokwaru, Malang City, East Java 65144. The type of research used is explanatory research with a quantitative approach. The purpose of this study was to determine the effect of information quality, advertising and product quality on purchasing decisions. The independent variables used are the quality of information, advertising and product quality, while the dependent variable is the purchase decision. The sample used in this study were 74 respondents who are Tokopedia consumers. Data collection techniques using a questionnaire. The analytical method used is the instrument test, multiple linear regression analysis, classical assumption test, determination test, f test and t test using Statistikal Package for the Social Sciens (SPSS) 16.0 computer software for data processing. The results of this study indicate that the quality of information affects purchasing decisions, advertising affects purchasing decisions, product quality affects purchasing decisions. The quality of information, advertising and product quality simultaneously affect purchasing decisions. Keywords : Information Quality, Advertising Product Quality And Purchase Decisio]]>
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