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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Interdisciplinary Social Studies
Deisy A.P.J. Pangkey
Universitas Kristen Indonesia Tomohon
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Transportation

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The Socio Economic Life, Poverty And Trafficking Case Study In Tomohon City, North Sulawesi Province Jola S. Kalang; Elsje Hanna Lintong; Deisy A.P.J. Pangkey; Jeffry W.L. Gumerung; Rieneke R. Kalalo
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4904

Abstract

The problem of socio-economic life towards poverty and trafficking has become a social disease of the community. It needs to get a serious concern because poverty is a complex problem involving various aspects such as the right to get food, health, education, and employment. Those aspects can trigger woman trafficking. The woman trafficking issue is actually not a new thing, but until the present, it still becomes a public concern, especially for the government officials who are often bothered by the actions of irresponsible people who incidentally take advantage of the poor economic conditions of the community. Based on these problems, this research focused on the phenomenon of socio-economic problems of the poor and woman trafficking. The method used was descriptive with secondary data which was then analyzed qualitatively. The results showed that in trafficking cases, the women were forced to be sex workers in other areas, international workers disguised themselves as dancers, and so on. A lot of girls became the victims of deception by criminals and became slaves in modern times. Efforts have been made by both the central and regional governments through exclamations and regulations in Regional Regulations on the prevention and control of human trafficking, especially woman trafficking, as well as organizations such as Non-Governmental Organizations, gender awareness, Information Center for Women's Protection, Bureau of Women's Empowerment, through seminars and workshops which resulted in a recommendation for regulations to protect girls and women.
Optimization of Promotional Marketing Strategies on Consumer Buying Interest in Okoy Flower Garden Restaurant Jola Silvana Kalangi; Franky R. Tulungen; Deisy A.P.J. Pangkey; Elsje Lintong; Jeffry Gumerung; Rieneke R. Kalalo
Interdisciplinary Social Studies Vol. 1 No. 10 (2022): Special Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v1i10.267

Abstract

The era of business competition in culinary field has experienced drastic changes along with the emergence of the Covid-19 Pandemic and the era of digitalization which requires every business actor to move on to the internet communication and information network. This development will certainly make the restaurant of Okoy Flower Garden Tomohon survive and continue to exist to serve consumers. The purpose of this study is to optimize the restaurant's marketing strategy in order to increase consumer buying interest. The research approach was more directed at quantitative methods with causal research on each of the variables studied. This study showed that the promotional strategy carried out by Okoy Flower Garden has not been implemented optimally. The effect of promotion has not been able to significantly increase consumer buying interest. The marketing strategy in terms of promotion in order to attract consumer buying interest has not been implemented optimally. The marketing strategy for promotion that does not have a strong effect on consumer buying interest at Okoy Flower Garden can be seen from the regression coefficient of the Consumer Buying Interest value of 0.135. The regression coefficient is positive, so it can be stated that the direction of the influence of the variable X on Y is positive.
KEBERADAAN KOPERASI JAYA PELITA BAGI MASYARAKAT DI KELURAHAN PANGOLOMBIAN KOTA TOMOHON SULAWESI UTARA Deisy A. P. J. Pangkey
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i2.49859

Abstract

Abstract. The existence of Jaya Pelita Cooperative in Pangolombian Village, Tomohon Selatan, Tomohon, and its benefits to the community. The cooperative is one of the solutions so that people can develop their business by borrowing money from the cooperative, although with a relatively large interest rate and high administrative costs, it is still attractive to the community because of the easy requirements. This research uses a qualitative method. The results of the research obtained from interviews conducted with several customers include; cooperatives are very helpful for those who need funds to open a business and meet family needs, and cooperative loans are used for daily needs. Based on the results of the research, it can be concluded that the existence of Jaya Pelita Cooperative is very helpful to the people of Pangolombian Village. Researchers suggest that the Cooperative should not provide admin fees and interest fees that are too high for customers. The researcher hopes that by reading this article, other researchers will be motivated and inspired to conduct other research to make a positive contribution to other communities.
PENGARUH PENDAPATAN PETANI TOMAT TERHADAP POLA KONSUMSI MASYARAKAT DI DESA AMPRENG KECAMATAN LANGOWAN BARAT KABUPATEN MINAHASA PROVINSI SULAWESI UTARA Royke M. Suot; Jola S. Kalangi; Deisy A.P.J. Pangkey; Elsje H. Lintong
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 4 (2023): JE. VOL. 11 No. 4
Publisher : Universitas Sam Ratulangi

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Abstract

Tujuan penelitian ini yaitu untuk mengetahui dan menganalisis pengaruh pendapatan petani tomat terhadap pola konsumsi masyarakat di Desa Ampreng Kecamatan Langowan Barat Kabupaten Minahasa Provinsi Sulawesi Utara. Metode yang sigunakan dalam penelitian ini yaitu metode kuantitatif, populasi dan sampel yang di gunakan dalam penelitian ini yaitu petani tomat yang ada di Desa Ampreng Kecamatan Langowan Barat Kabupaten Minahasa Provinsi Sulawesi Utara sebanyak 36 orang, teknik analisi data dalam peneitian ini yaitu menggunakan analisis regresi linear sederhana. Hasil penelitian ini menunjukan variabel pendapatan petani tomat berpengaruh positif dan signifikan terhadap pola konsumsi masyarakat. Pendapatan berpengaruh terhadap besarnya pengeluaran konsumsi seseorang, dikarenakan untuk membeli barang–barang konsumsi, individu menggunakan pendapatannya. Semakin tinggi pendapatan maka pengeluaran konsumsi akan mengalami peningkatan. Seseorang yang memiliki pendapatan lebih tinggi maka ia mempunyai lebih banyak uang yang bisa digunakan untuk melakukan konsumsi. Sehingga semakin tinggi pendapatan, maka biasanya semakin tinggi pula tingkat konsumsi seseorang. Oleh karena itu pendapatan dapat mempengaruhi tinggi perilaku konsumsi seseorang. Kata Kunci: Pendapatan, Petani Tomat, Pola Konsumsi Masyarakat
The Analysis Of Fast Food Marketing Strategy At Kentucky Fried Chicken Restaurant Tomohon Silvana Kalangi, Jola; R. Kalalo, Rieneke; A.P.J. Pangkey, Deisy; Lintong, Elsje; Evly R.I. Liow, Festus
Jurnal Manajemen Industri dan Logistik inpress publication
Publisher : Politeknik APP Jakarta

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Abstract

The development of fast food restaurant business services is increased and expanded. This fast food business competes on quality, price, and service. Kentucky Fried Chicken (KFC) restaurant in Tomohon City is competing to serve fast food that pampers its consumers. Thus, departing from this problem, the purpose of this study is to determine the right marketing strategy for fast food products to satisfy the consumer desires. Method of analysis used in this research is the quantitative method with analytical descriptive approach. The results show that KFC restaurant in Tomohon has made strategic efforts with product safety compliance that maintains the high quality standards, creating innovation and having qualified Human Resources (HR). The quality of service to consumers is well maintained. The restaurant uses the Customer Service Excellence (CHAMPS). CHAMPS is applied to ensure the restaurant Cleanliness, Hospitality, Accuracy in receiving and preparing orders, Maintenance of best facility, Products with high quality, and Speed with service. The conclusion states that the restaurant needs to maintain the successful performance of fast food business in its competition. Furthermore, the restaurant should remain obedient to their company management by conforming the laws and regulations and realizing the company's vision and mission as well.
The Analysis Of Fast Food Marketing Strategy At Kentucky Fried Chicken Restaurant Tomohon Silvana Kalangi, Jola; R. Kalalo, Rieneke; A.P.J. Pangkey, Deisy; Lintong, Elsje; Evly R.I. Liow, Festus
Jurnal Manajemen Industri dan Logistik inpress publication
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of fast food restaurant business services is increased and expanded. This fast food business competes on quality, price, and service. Kentucky Fried Chicken (KFC) restaurant in Tomohon City is competing to serve fast food that pampers its consumers. Thus, departing from this problem, the purpose of this study is to determine the right marketing strategy for fast food products to satisfy the consumer desires. Method of analysis used in this research is the quantitative method with analytical descriptive approach. The results show that KFC restaurant in Tomohon has made strategic efforts with product safety compliance that maintains the high quality standards, creating innovation and having qualified Human Resources (HR). The quality of service to consumers is well maintained. The restaurant uses the Customer Service Excellence (CHAMPS). CHAMPS is applied to ensure the restaurant Cleanliness, Hospitality, Accuracy in receiving and preparing orders, Maintenance of best facility, Products with high quality, and Speed with service. The conclusion states that the restaurant needs to maintain the successful performance of fast food business in its competition. Furthermore, the restaurant should remain obedient to their company management by conforming the laws and regulations and realizing the company's vision and mission as well.
Co-Authors Elsje Hanna Lintong Festus Evly R.I. Liow Jeffry Gumerung Jeffry W.L. Gumerung Jola S. Kalang Jola Silvana Kalangi R. Kalalo, Rieneke Rieneke R. Kalalo Rieneke Ryke Kalalo Royke M. Suot Tulungen, Franky Reintje