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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK EKUITAS (Jurnal Ekonomi dan Keuangan) Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Interdisciplinary Social Studies
Elsje Hanna Lintong
Universitas Kristen Indonesia Tomohon
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Transportation Other

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The Socio Economic Life, Poverty And Trafficking Case Study In Tomohon City, North Sulawesi Province Jola S. Kalang; Elsje Hanna Lintong; Deisy A.P.J. Pangkey; Jeffry W.L. Gumerung; Rieneke R. Kalalo
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4904

Abstract

The problem of socio-economic life towards poverty and trafficking has become a social disease of the community. It needs to get a serious concern because poverty is a complex problem involving various aspects such as the right to get food, health, education, and employment. Those aspects can trigger woman trafficking. The woman trafficking issue is actually not a new thing, but until the present, it still becomes a public concern, especially for the government officials who are often bothered by the actions of irresponsible people who incidentally take advantage of the poor economic conditions of the community. Based on these problems, this research focused on the phenomenon of socio-economic problems of the poor and woman trafficking. The method used was descriptive with secondary data which was then analyzed qualitatively. The results showed that in trafficking cases, the women were forced to be sex workers in other areas, international workers disguised themselves as dancers, and so on. A lot of girls became the victims of deception by criminals and became slaves in modern times. Efforts have been made by both the central and regional governments through exclamations and regulations in Regional Regulations on the prevention and control of human trafficking, especially woman trafficking, as well as organizations such as Non-Governmental Organizations, gender awareness, Information Center for Women's Protection, Bureau of Women's Empowerment, through seminars and workshops which resulted in a recommendation for regulations to protect girls and women.
PENGARUH PENDAPATAN PETANI TOMAT TERHADAP POLA KONSUMSI MASYARAKAT DI DESA AMPRENG KECAMATAN LANGOWAN BARAT KABUPATEN MINAHASA PROVINSI SULAWESI UTARA Royke M. Suot; Jola S. Kalangi; Deisy A.P.J. Pangkey; Elsje H. Lintong
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 4 (2023): JE. VOL. 11 No. 4
Publisher : Universitas Sam Ratulangi

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Abstract

Tujuan penelitian ini yaitu untuk mengetahui dan menganalisis pengaruh pendapatan petani tomat terhadap pola konsumsi masyarakat di Desa Ampreng Kecamatan Langowan Barat Kabupaten Minahasa Provinsi Sulawesi Utara. Metode yang sigunakan dalam penelitian ini yaitu metode kuantitatif, populasi dan sampel yang di gunakan dalam penelitian ini yaitu petani tomat yang ada di Desa Ampreng Kecamatan Langowan Barat Kabupaten Minahasa Provinsi Sulawesi Utara sebanyak 36 orang, teknik analisi data dalam peneitian ini yaitu menggunakan analisis regresi linear sederhana. Hasil penelitian ini menunjukan variabel pendapatan petani tomat berpengaruh positif dan signifikan terhadap pola konsumsi masyarakat. Pendapatan berpengaruh terhadap besarnya pengeluaran konsumsi seseorang, dikarenakan untuk membeli barang–barang konsumsi, individu menggunakan pendapatannya. Semakin tinggi pendapatan maka pengeluaran konsumsi akan mengalami peningkatan. Seseorang yang memiliki pendapatan lebih tinggi maka ia mempunyai lebih banyak uang yang bisa digunakan untuk melakukan konsumsi. Sehingga semakin tinggi pendapatan, maka biasanya semakin tinggi pula tingkat konsumsi seseorang. Oleh karena itu pendapatan dapat mempengaruhi tinggi perilaku konsumsi seseorang. Kata Kunci: Pendapatan, Petani Tomat, Pola Konsumsi Masyarakat
The Analysis Of Fast Food Marketing Strategy At Kentucky Fried Chicken Restaurant Tomohon Silvana Kalangi, Jola; R. Kalalo, Rieneke; A.P.J. Pangkey, Deisy; Lintong, Elsje; Evly R.I. Liow, Festus
Jurnal Manajemen Industri dan Logistik inpress publication
Publisher : Politeknik APP Jakarta

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Abstract

The development of fast food restaurant business services is increased and expanded. This fast food business competes on quality, price, and service. Kentucky Fried Chicken (KFC) restaurant in Tomohon City is competing to serve fast food that pampers its consumers. Thus, departing from this problem, the purpose of this study is to determine the right marketing strategy for fast food products to satisfy the consumer desires. Method of analysis used in this research is the quantitative method with analytical descriptive approach. The results show that KFC restaurant in Tomohon has made strategic efforts with product safety compliance that maintains the high quality standards, creating innovation and having qualified Human Resources (HR). The quality of service to consumers is well maintained. The restaurant uses the Customer Service Excellence (CHAMPS). CHAMPS is applied to ensure the restaurant Cleanliness, Hospitality, Accuracy in receiving and preparing orders, Maintenance of best facility, Products with high quality, and Speed with service. The conclusion states that the restaurant needs to maintain the successful performance of fast food business in its competition. Furthermore, the restaurant should remain obedient to their company management by conforming the laws and regulations and realizing the company's vision and mission as well.
Circular Economy-Based Waste Management in Tomohon City: Toward a Green Economy through Innovative and Participatory Approaches Elsje Hanna Lintong; Deisy Agnes Pertiwi Juita Pangkey; Hendry C.M. Runtuwene
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 9 No 4 (2025): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA) 
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v9i4.5845

Abstract

This study aims to identify the potential for implementing a circular economy in waste management in Tomohon City as an effort to support the transition toward a green economy. A descriptive qualitative approach was employed, using field observation, in-depth interviews with environmental and economic actors, and policy document analysis. The research was conducted in strategic locations such as the Final Disposal Site (TPA), traditional markets, waste banks, and tourist destinations that serve as centers of community activity and tourism. Findings show that the current waste management system in Tomohon still follows a linear model, resulting in significant environmental pressures. However, local initiatives such as plastic recycling by MSMEs, organic composting, and active participation in waste banks provide early indications of successful circular practices. Nevertheless, scalability and integration of these models into the regional economy remain limited due to infrastructure constraints, technical capacity, and weak policy coordination. Based on these findings, recommendations include the need for investment in waste processing infrastructure, institutional strengthening of waste banks, formulation of local policies oriented toward circular economy principles, and increased community participation through education and economic incentives. With the implementation of these recommendations, Tomohon has the potential to become a model for sustainable waste management based on the circular economy in Indonesia’s mountainous urban regions.
Optimization of Promotional Marketing Strategies on Consumer Buying Interest in Okoy Flower Garden Restaurant Kalangi, Jola Silvana; Tulungen, Franky R.; Pangkey, Deisy A.P.J.; Lintong, Elsje; Gumerung, Jeffry; Kalalo, Rieneke R.
Interdisciplinary Social Studies Vol. 1 No. 10 (2022): Special Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v1i10.267

Abstract

The era of business competition in culinary field has experienced drastic changes along with the emergence of the Covid-19 Pandemic and the era of digitalization which requires every business actor to move on to the internet communication and information network. This development will certainly make the restaurant of Okoy Flower Garden Tomohon survive and continue to exist to serve consumers. The purpose of this study is to optimize the restaurant's marketing strategy in order to increase consumer buying interest. The research approach was more directed at quantitative methods with causal research on each of the variables studied. This study showed that the promotional strategy carried out by Okoy Flower Garden has not been implemented optimally. The effect of promotion has not been able to significantly increase consumer buying interest. The marketing strategy in terms of promotion in order to attract consumer buying interest has not been implemented optimally. The marketing strategy for promotion that does not have a strong effect on consumer buying interest at Okoy Flower Garden can be seen from the regression coefficient of the Consumer Buying Interest value of 0.135. The regression coefficient is positive, so it can be stated that the direction of the influence of the variable X on Y is positive.
The Analysis Of Fast Food Marketing Strategy At Kentucky Fried Chicken Restaurant Tomohon Jola Silvana Kalangi; Rieneke R. Kalalo; Deisy A.P.J. Pangkey; Elsje Lintong; Festus Evly R.I. Liow
Jurnal Manajemen Industri dan Logistik inpress publication
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of fast food restaurant business services is increased and expanded. This fast food business competes on quality, price, and service. Kentucky Fried Chicken (KFC) restaurant in Tomohon City is competing to serve fast food that pampers its consumers. Thus, departing from this problem, the purpose of this study is to determine the right marketing strategy for fast food products to satisfy the consumer desires. Method of analysis used in this research is the quantitative method with analytical descriptive approach. The results show that KFC restaurant in Tomohon has made strategic efforts with product safety compliance that maintains the high quality standards, creating innovation and having qualified Human Resources (HR). The quality of service to consumers is well maintained. The restaurant uses the Customer Service Excellence (CHAMPS). CHAMPS is applied to ensure the restaurant Cleanliness, Hospitality, Accuracy in receiving and preparing orders, Maintenance of best facility, Products with high quality, and Speed with service. The conclusion states that the restaurant needs to maintain the successful performance of fast food business in its competition. Furthermore, the restaurant should remain obedient to their company management by conforming the laws and regulations and realizing the company's vision and mission as well.
GENERATIVE ARTIFICIAL INTELLIGENCE EQUALISES LOW-DIGITAL MICROENTERPRISE CAPABILITY Deisy Agnes Juita Pertiwi Pangkey; Elsje Hanna Lintong
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 10 No 1 (2026): March
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2026.v10.i1.7596

Abstract

This study investigates whether a generative AI copilot can raise marketplace performance for micro and small enterprises and whether the gains concentrate among lower-ability sellers. Across a 12-week randomized controlled field trial, 240 Manado sellers were evenly split between a high-traffic mall and a residential area and assigned either to business-as-usual or to an AI copilot that generated optimized titles, persuasive descriptions, relevant tags, and photo guidance for their TikTok videos. We tracked the click-through rate, conversion rate, average order value, buyer rating, and an internal listing-quality index, and estimated causal effects using difference-in-differences models with seller-clustered standard errors. Compared with the control, the AI treatment increased click-through and conversion rates, raised the average order value by approximately IDR 19,000, improved ratings, and enhanced listing quality, with more potent effects in the residential segment. Mediation analysis showed that AI primarily improved listing quality; the resulting quality gains translated into higher conversion rates, and the indirect effect was statistically significant. The approach is scalable as a low-cost, platform-embedded marketing aid in urban markets.
Co-Authors Deisy A.P.J. Pangkey Deisy Agnes Juita Pertiwi Pangkey Deisy Agnes Pertiwi Juita Pangkey Festus Evly R.I. Liow Gumerung, Jeffry Jeffry W.L. Gumerung Jola S. Kalang Jola Silvana Kalangi Kalalo, Rieneke R. Kalangi, Jola Silvana Pangkey, Deisy A.P.J. R. Kalalo, Rieneke Rieneke R. Kalalo Rieneke Ryke Kalalo Royke M. Suot Runtuwene, Hendry C. M. Tulungen, Franky R.