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Strategi Komunikasi Partisipatif Masyarakat dalam Pengelolaan Dana Desa di Desa Tanjung Menang, Kabupaten Bengkulu Selatan Lego Irama; Riswanto Riswanto
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 3 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v4i3.5449

Abstract

This study aims to identify the participatory communication strategies implemented by the community of Tanjung Menang Village, South Bengkulu Regency, in managing Village Funds. Participatory communication plays a strategic role in promoting active community involvement, as reflected in their participation during the planning, implementation, and monitoring stages of village development programs. The study adopts a descriptive qualitative approach, utilizing data collection methods including field observation, in-depth interviews, and document analysis. The research subjects consist of the village head, village officials, members of the Village Consultative Body (BPD), and community members actively involved in the management of Village Funds. The findings reveal that the communication strategies employed include conducting village deliberation meetings, disseminating information through local media, and applying interpersonal communication approaches. These approaches are guided by the five principles of interpersonal communication proposed by Joseph A. Devito, namely openness, empathy, supportiveness, a positive attitude, and equality. Collectively, these principles contribute to the establishment of effective communication in the participatory implementation of village development. This strategy has proven to foster effective two-way communication and enhance community participation. Nevertheless, certain challenges persist, such as the dominance of village officials in decision-making processes and the presence of a "culture of silence" among community members. Therefore, improving access to information and strengthening community communication capacity are necessary steps toward achieving more inclusive and sustainable governance of Village Funds
Penerapan Pembukuan UMKM Berbasis Template Excel Untuk Meningkatkan Akuntabilitas Keuangan Usaha Keripik Permata di Kabupaten Asahan Cahyoginarti Cahyoginarti; Darmawati Darmawati; Ratna Ratna; Adhi Surya Harahap; Riswanto Riswanto
Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Vol. 2 No. 4 (2025): Oktober: Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/transformasi.v2i4.2341

Abstract

This community service program aims to improve the accountability and financial management capabilities of small businesses through the implementation of simple bookkeeping based on Excel templates at the Permata Chips MSME in Sentang Village, Asahan Regency. The main problems faced by partners were the lack of a transaction recording system, the mixing of business and personal finances, and the lack of financial reports that could be used to evaluate business performance. Through counseling, training, and technical assistance, this program succeeded in improving partners' financial literacy in preparing Excel-based Daily Cash Books, Profit and Loss Reports, Cash Flow Reports, and Balance Sheets. The results of the activity showed significant changes, where partners were able to record transactions systematically, document transaction evidence, and separate personal and business finances. The implementation of this bookkeeping became the basis for business decision-making and opened up opportunities for access to capital. Thus, this program contributed to improving small business accountability and is expected to be replicated in other MSMEs.