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All Journal Jurnal Manajemen. IJBE (Integrated Journal of Business and Economics) JURNAL LENTERA BISNIS Yumary: Jurnal Pengabdian kepada Masyarakat Journal of Sustainable Community Development (JSCD) J-CEKI
Dendi Anggi Gumilang
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Journal : JURNAL LENTERA BISNIS

 1 
PENGARUH HOMOPHILY, PHYSICAL ATTRACTIVENESS, DAN CREDIBILITY TERHADAP PURCHASE INTENTION MELALUI PARASOCIAL INTERACTION PADA BEAUTY VLOGGER DI INDONESIA Vita Alfaena, Widiya; Anggi Gumilang, Dendi
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2155

Abstract

The rapid growth of the cosmetic industry in Indonesia has been accompanied by an increasing reliance of young consumers on social media to seek product recommendations. Indonesian beauty vloggers such as Tasya Farasya, Nanda Arsyinta, Jharna Bhagwani, Rachel Goddard, and Abel Cantika have become relevant subjects for this study. This research aims to analyze the influence of Homophily, Physical Attractiveness, and Credibility on Purchase Intention through Parasocial Interaction among beauty vloggers in Indonesia. This study employed a quantitative approach, with data collected through Google Forms distributed to female consumers who actively follow beauty vloggers. A total of 237 respondents participated in this research. Data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 4. The results indicate that homophily and credibility positively influence parasocial interaction. Furthermore, parasocial interaction, homophily, physical attractiveness, and credibility positively influence purchase intention. Parasocial interaction was also found to mediate the relationship between homophily and credibility on purchase intention. However, physical attractiveness does not influence parasocial interaction, and parasocial interaction does not mediate the relationship between physical attractiveness and purchase intention. Therefore, hypotheses H1, H3, H4, H5, H7, and H10 are supported, while hypotheses H2, H6, and H9 are rejected.
PENGARUH ORGANIZATIONAL CULTURE, PSYCHOLOGICAL CAPITAL, DAN PERCEIVED ORGANIZATIONAL SUPPORT TERHADAP PERFORMANCE KARYAWAN INDUSTRI MANUFAKTUR DI JABODETABEK MELALUI PERAN JOB SATISFACTION Monica, Ellena Talenta; Gumilang, Dendi Anggi
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2156

Abstract

This study aims to examine the effect of Organizational Culture (OC), Psychological Capital (PSC), and Perceived Organizational Support (POS) on Job Satisfaction (JS) and its impact on Employee Performance (EP), including the mediating role of JS. The study was conducted on manufacturing sector employees who had worked for at least 6 months and were permanent employees in the Greater Jakarta area, with a total of 175 respondents. Data analysis used the Partial Least Squares-Structural Equation Modelling (PLS-SEM) approach. The results showed that OC had a positive and significant effect on JS, as did POS. Conversely, PSC had no significant effect on JS. In addition, JS had no significant effect on EP. Mediation testing showed that JS was unable to mediate the influence of OC, PSC, or POS on EP. These findings indicate that in the manufacturing context, job satisfaction is more influenced by organizational factor but does not directly encourage improved performance. Therefore, the managerial implications of this study are that employee performance tends to be more determined by operational factors such as production targets, SOP compliance, supervision, shift systems, and technical competence, while job satisfaction is better improved through a corporate culture that provides support and a reward system for employees who successfully complete their work challenges.
Co-Authors Arief Daryanto Bustanul Arifin Dewi Puspaningtyas Hidayat, Ravindra Safitra Ihsan, Luthfi fauziah Nur Monica, Ellena Talenta Nurjaman, Fadli Putri Apriyani, Della Ratih Puspitaningtias Faeni Retno Fuji Oktaviani Rinny Meidiyustiani Rosemarie, Rosemarie Rudi Wibowo Rudi Wibowo Vita Alfaena, Widiya