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All Journal Jurnal Manajemen. IJBE (Integrated Journal of Business and Economics) Yumary: Jurnal Pengabdian kepada Masyarakat Journal of Sustainable Community Development (JSCD) J-CEKI
Dendi Anggi Gumilang
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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ANALISIS STRATEGI KEUNGGULAN BERSAING DENGAN PENDEKATAN PROSES JARINGAN KERJA KAJIAN EMPIRIS PADA BUMN PERKEBUNAN Dendi Anggi Gumilang; Arief Daryanto; Bustanul Arifin; Rudi Wibowo
Jurnal Manajemen. Volume 18, Nomor 3, Tahun 2014
Publisher : Jurnal Manajemen.

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research explores the strategy of change management to increase competitiveness of BUMN Perkebunan, especially in Tobacco business. The objectives of this research are: (1) to analyse internal factors of BUMN Perkebunan needed for increasing competitiveness in tobacco business, (2) to analyse policies needed for increasing competitiveness of BUMN Perkebunan in tobacco business, (3) to formulate strategy by PT ABC to increase competitiveness of BUMN Perkebunan in tobacco business. The data were taken from relevant literatures, indepth interviews, and expert panels. The research has shown that in the future, BUMN Perkebunan has to prioritize its role and function on the business aspect, enhanced by strong commitment from the government. On the other hand, resources and demand conditions are two aspects to be prioritized to increase PT ABC competitiveness. The alternative strategy to that end lies in the product development.
Optimalisasi Prestasi Akademis Berbasis Hipnosis Dewi Puspaningtyas Faeni; Ratih Puspitaningtyas Faeni; Retno Fuji Oktaviani; Ravindra Safitra Hidayat; Rinny Meidiyustiani; Dendi Anggi Gumilang
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 4 (2021): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v1i4.74

Abstract

Purpose: Optimization of academic achievement based on Hypno-education aims to improve achievement using the hypnosis method, namely the subconscious power method. This methodology uses the power of suggestion to the theta waves in the student's subconscious mind. The achiever personality is inserted into the theta wave. The population of participants is students majoring in Management in Good Corporate Governance at the IPMI International Business School Campus of 72 schools. Students sit quietly in the lecture chair starting with fun things such as eye exercises, brain exercises, motoric movements and then calm with the aim of ice breaking, so that the atmosphere is conducive and not tense. Conducive conditions that are not tense will lead to a pleasant atmosphere so that the brain is open to being flexible when good suggestions are inserted. When the students are bowed down in a sleepy condition or half asleep and half awake, the next story is stimulated by theta music. This condition is the condition of the students' brains very ready for positive suggestions. The main objective is for students who are active in studying, do not receive lessons, and continuously return to the study table to pay more attention to their lessons. Method: This Community Service is the 10th time this activity has collected data on student achievement results before and after therapy. The data tabulation of the Mid-Semester Examination values (UTS) or Final Semester (UAS) before and after hypnosis therapy is an indica tor that believes in hypno-education. Results: The results of student achievement increased sharply in their academic achievement
Transformation of Pancoran Village through Education Tourism and Green Environment Management for Sustainable Empowerment Gumilang, Dendi Anggi
Journal of Sustainable Community Development (JSCD) Vol. 7 No. 1 (2025): Journal of Sustainable Community Development
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v7i1.131

Abstract

Community service in Pancoran RW 04 Village, South Jakarta, is carried out with an approach based on "Green Village" and "Eduwisata." This program aims to increase public knowledge, skills, and awareness of environmental conservation and encourage sustainable social and economic impacts. Several trainings were conducted, including photography and social media, digital marketing management, life skills education, and crop cultivation techniques on narrow plots. The results of the activity show that the community's ability to utilize digital technology for local promotion, independent environmental management, and increasing food security through hydroponic practices has increased. In addition, the Green House that was built functions as an environmental education center and community laboratory. The success of this program reflects the effectiveness of a participatory approach in empowering urban communities. This concept not only creates ecological change but also supports the social and economic sustainability of the community, which is relevant to be replicated in other regions.
The Influence of Celebrity Endorser and Price on Consumer Purchase Interest With Brand Image as A Mediation Variable Gumilang, Dendi Anggi; Ihsan, Luthfi fauziah Nur
Integrated Journal of Business and Economics (IJBE) Vol 9, No 2 (2025): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v9i2.1132

Abstract

This study examines how price and celebrity endorsements affect consumers' desire to buy, using brand image as a mediating factor. A hundred respondents were surveyed with a non-probability sampling technique combined with a purposive sampling method was used. The data analysis method used is the SEM-PLS model. The research results show that celebrity endorsers significantly influence brand image, price significantly influences brand image, and brand image affects purchasing interest. Celebrity endorsers do not significantly affect purchasing interest directly but through brand image as a mediating variable. Price has a significant effect on purchasing interest both directly and through brand image as a mediating variable. This result shows that brand images play crucial roles in purchase interest, Celebrity endorsers can't just boost the sales of products if the brand image is poor.
Pengaruh Social Media Influencer, Brand Awareness, Dan Perceived Price Fairness Terhadap Purchase Intention Konsumen Gen-Z Putri Apriyani, Della; Anggi Gumilang , Dendi
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 1: Desember 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i1.11942

Abstract

Meningkatnya pengguna produk skincare di kalangan Gen-Z menunjukkan adanya pergeseran prilaku konsumsi yang dipengaruhi oleh eksistensi media sosial. Skincare lokal memanfaatkan media sosial sebagai sarana untuk membangun kedekatan merek dengan konsumen, mempromosikan produk melalui beauty influencer, dan menetapkan harga yang dianggap sesuai dengan kualitas. Penelitian ini betujuan untuk mengetahui dan menganalisis pengaruh social media influencer, brand awareness, dan perceived price fairness terhadap purchase intention konsumen Gen-Z terhadap produk sunscreen lokal. Pendekatan yang digunakan dalam penelitian ini adalah kuantitatif melalui teknik purposive sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner secara online menggunakan Google Form yang menghasilkan 150 responden perempuan sesuai dengan kriteria yang disebutkan. Analisis data primer dilakukan dengan metode Structural Equation Modeling - Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa seluruh variabel independen yaitu social media influencer yang didominasikan oleh dimensi credibility, brand awareness yang didominasi oleh dimensi consumption, dan perceived price fairness yang di dominasi oleh dimensi comparative fairness secara positif dapat meningkatkan dan memengaruhi purchase intention konsumen Gen-Z terhadap produk sunscreen lokal.
Pengaruh Brand Awareness, Product Quality, Brand Loyalty, dan Brand Image terhadap Repurchase Intention Rosemarie, Rosemarie; Gumilang, Dendi Anggi
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 1: Desember 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i1.11944

Abstract

Industri kosmetik lokal di Indonesia menghadapi persaingan yang semakin ketat sehingga perusahaan dituntut memahami faktor-faktor yang mendorong konsumen untuk melakukan pembelian ulang. Penelitian ini bertujuan untuk menganalisis pengaruh brand awareness, Product Quality, Brand Loyalty, dan Brand Image terhadap Repurchase Intention konsumen produk kosmetik lokal Somethinc. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik purposive sampling terhadap responden Generasi Z dan milenial di Jakarta dan Tangerang yang pernah menggunakan produk Somethinc dalam enam bulan terakhir. Data dikumpulkan melalui kuesioner daring dan dianalisis menggunakan Structural Equation Modeling – Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa seluruh variabel independen memiliki pengaruh positif dan signifikan terhadap Repurchase Intention, dengan Brand Image menjadi faktor yang paling dominan, diikuti oleh brand awareness, Product Quality, dan Brand Loyalty. Temuan ini sejalan dengan teori brand equity yang menegaskan bahwa persepsi positif terhadap merek dapat mendorong niat pembelian ulang. Secara manajerial, hasil penelitian ini menekankan pentingnya bagi perusahaan kosmetik lokal untuk membangun kesadaran merek, menjaga kualitas produk, memperkuat loyalitas pelanggan, serta menciptakan citra merek yang positif guna mempertahankan dan meningkatkan niat pembelian ulang secara berkelanjutan.
Pengaruh Owned Social Media Content Marketing, Brand Awareness, Dan Brand Authenticity Terhadap Brand Attitude Pada Merek Fashion Lokal Indonesia Nurjaman, Fadli; Anggi Gumilang, Dendi
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 1: Desember 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i1.11960

Abstract

Pada industri fashion lokal yang sedang berkembang dengan pesat, strategi pemasaran digital melalui media sosial semakin relevan untuk meningkatkan daya saing merek. Konten yang bersifat interaktif, konsisten, dan partisipatif mampu memperkuat hubungan antara merek dan konsumen serta membentuk brand attitude yang positif. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh owned social media content marketing, brand awareness, dan brand authenticity terhadap brand attitude pada audiens media sosial fashion lokal. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner daring terhadap 150 responden. Data dianalisis menggunakan regresi linear berganda dengan bantuan aplikasi SPSS (Statistical Program for Social Science) versi 26.0. Hasil penelitian ini menunjukkan owned social media content marketing berpengaruh positif dan signifikan terhadap brand attitude, brand awareness berpengaruh positif dan signifikan terhadap brand attitude, dan brand authenticity berpengaruh positif dan signifikan terhadap brand attitude.
Co-Authors Arief Daryanto Bustanul Arifin Dewi Puspaningtyas Hidayat, Ravindra Safitra Ihsan, Luthfi fauziah Nur Nurjaman, Fadli Putri Apriyani, Della Ratih Puspitaningtias Faeni Retno Fuji Oktaviani Rinny Meidiyustiani Rosemarie, Rosemarie Rudi Wibowo Rudi Wibowo