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All Journal Jurnal Fakultas Ekonomi : OPTIMAL IKRA-ITH EKONOMIKA PROGRESIF An-Nizam: Jurnal Bakti Bagi Bangsa International Journal of Applied Business and International Management
Husnul Khatimah
Universitas Islam 45
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Physics Social Sciences Other

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MEMPERKENALKAN DAN MENUMBUHKAN MINAT WARGA DENGAN BERWIRAUSAHA MINUMAN EMPON-EMPON Lustia Husnul Khofifah; Husnul Khatimah; Purnama Putra
An-Nizam Vol 1 No 1 (2022): An Nizam : Jurnal Bakti Bagi Bangsa
Publisher : Universitas Islam 45 Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/an-nizam.v1i1.4152

Abstract

Real Work Lecture (KKN) is a student service activity to the community that is carried out in an area. This activity is one of the subjects that must be taken by UNISMA students, KKN is also a form of student service through empowerment, training, counseling, mentoring, mentoring and to explore the potential that can be developed by the community. Based on this goal, the deployment of KKN students is expected to help the residents of Kranji Village, West Bekasi. There are 2 programs, namely the mandatory program (Supporting the prevention of violence and sexual harassment) and the elective program (introducing and growing people's interest in the Empon-empon beverage entrepreneurship). It is hoped that the local residents, especially teenagers and young mothers, can use their time to be more useful in terms of entrepreneurship and increase their knowledge in terms of preventing sexual harassment.
PENGELOLAAN SAMPAH ORGANIK MENJADI PUPUK KOMPOS Wahyu Adia Ningrum; Husnul Khatimah; Purnama Putra
An-Nizam Vol 1 No 2 (2022): An Nizam : Jurnal Bakti Bagi Bangsa
Publisher : Universitas Islam 45 Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/an-nizam.v1i2.4167

Abstract

Along with population density, waste is one of the crucial issues that is still being debated. This can be seen in one of the cities in Indonesia, namely Bekasi City, which is one of the cities that accommodates a lot of urbanization. The increase which increases by almost 2.5% every year is a crucial problem for the people of Bekasi City, especially plastic waste that is difficult to destroy. Garbage will accumulate more and more due to the lack of public understanding about sorting in waste management. By educating and socializing to the public about the importance of good and correct waste management, people will realize that waste is not a trivial problem and will make the surrounding environment uncomfortable. The impact generated after socializing, the community will be able to sort waste to reduce the negative impact of domestic waste, make the surrounding environment clean and comfortable, and increase public awareness to maintain cleanliness. Therefore, the community must increase awareness of the importance of carrying out 3R efforts, namely Reuse; Reduce; and Recycle.
Pelatihan dan Penyuluhan Tentang Pengolahan Sampah Organik dan Anorganik Berbasis Zero Waste Chika Raichany Tama; Husnul Khatimah; Purnama Putra
PROGRESIF: Jurnal Pengabdian Komunitas Pendidikan Vol 3 No 1 (2023)
Publisher : Bagian Pengelolaan Jurnal dan Penerbitan - Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta (BPJP - STEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/progresif.v3i1.663

Abstract

This community service activity aims to obtain alternative natural products as cleaning fluids, disinfectants, and to reduce plastic waste, as well as recycle it using plastic bottles to make something useful during the COVID-19 pandemic and reduce the impact of environmental pollution. The method of implementation begins with collecting data and information, coordinating with the head of RT12 in self-help gang 3 and with mothers in self-help gang 3, the preparation stage and training activities for mothers in self-help gang 3. Innovation and creativity in making eco-enzymes and ecobrick, is present as the best solution for housewives in processing organic and inorganic waste into something more useful. The housewives have new activities, can save more expenses and indirectly help the cleaners in sorting household waste into organic and inorganic waste. Through this activity, it is hoped that housewives can be more creative and innovative in processing household waste in the future.
The Effect of Shopping Lifestyle, Hedonic Shopping Motivation, and Sales Promotion on Impulsive Buying Among Gen Z Consumers on E-Commerce Husnul Khatimah; Jamalludin Harahab; Vina Amanda; Devita Indriyani
International Journal of Applied Business and International Management Vol 9, No 3 (2024): December 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v9i3.3485

Abstract

In the current digital age, characterized by rapid technological advancement, a multitude of platforms have emerged that offer a plethora of features One such platform is TikTok. However, over time, it has been utilized as a cost-effective and time-efficient means of promotion. Subsequently, TikTok launched TikTok Shop, enabling users to directly purchase products from the application. This study sets out to examine the phenomenon of impulsive buying on the TikTok Shop platform, focusing in particular on the case of Generation Z (Gen Z) consumers in Bekasi who tend to make impulse purchases through TikTok Shop. The sample was selected using the method of purposive sampling, with 100 respondents. The results of the t-test suggest that shopping lifestyle and sales promotion exert a positive and significant influence on impulsive buying. However, hedonic shopping motivation is found to be a non-significant predictor of this behavior. The lack of significance in the influence of hedonic shopping motivation may be attributed to the fact that consumers are primarily influenced by other practical factors. Consequently, further in-depth research is required by other researchers to explore impulsive buying which is influenced by various factors, including economic factors and the services offered.
Pengaruh Budaya Organisasi, Pengembangan Karir, dan Komitmen Organisasi Terhadap Kinerja karyawan Husnul Khatimah; Lutfia Juniarti
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 18 No 1 (2024): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v18i1.11561

Abstract

The purpose of this study was to determine the influence of organizational culture, career development, and organizational commitment on employee performance at the At-Taqwa Narogong Islamic Education Foundation. The research method used in this study is a quantitative method. The population in this study were all employees of the At-Taqwa Narogong Islamic Education Foundation totaling 61 people with a sample of 30 respondents. Using the Statistical Product and Service Solution 26.0 (SPSS) program to analyze data and statistical tests. Based on the results of data processing, it shows that the organizational culture variable has a positive and significant effect on employee performance. The career development variable does not have a positive and significant effect on employee performance. The organizational commitment variable has a positive and significant effect on employee performance. The variables of organizational culture, career development, and organizational commitment together have a positive and significant effect on employee performance.
Pengaruh Job Insecurity, Stres Kerja, dan Beban Kerja terhadap Turnover intention PT Astra Honda Motor Husnul Khatimah; Nur Indah Pratiwi
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 17 No 2 (2023): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v17i2.11565

Abstract

This research aims to determine the influence of job insecurity, work stress, and workload on turnover intention among millennial employees of PT Astra Honda Motor. This research uses a quantitative approach with primary data obtained through distributing questionnaires. The sampling technique uses a purposive sampling method involving all employees as the population. Data analysis was carried out using multiple regression to see the influence of each independent variable on turnover intention. The research results show that work stress has a positive and significant influence on turnover intention, while job insecurity and workload do not have a significant influence. These findings indicate that job stress is an important factor influencing employees' intention to leave the company, while job insecurity and workload do not have a significant influence in this context.
Implementasi Digital Marketing dalam Meningkatkan Brand Awareness UMKM Dodol Strawberry Desa Patengan Kecamatan Rancabali Kabupaten Bandung Widya Nengsih; Akka Latifah Jusdienar; Ratnawita Ratnawita; Husnul Khatimah; Ady Purwoto; luthpiyah Juliandara; Tuti Sulastri
IKRAITH-EKONOMIKA Vol. 9 No. 1 (2026): IKRAITH-EKONOMIKA Vol 9 No 1 Maret 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v9i1.5691

Abstract

Program Pengabdian kepada Masyarakat (PKM) ini dilaksanakan di Desa Patengan,Kecamatan Rancabali, Kabupaten Bandung, dengan tujuan meningkatkan pengetahuandan keterampilan pelaku UMKM dalam memanfaatkan digital marketing melalui kontenkreatif TikTok. Sebelumnya, UMKM Dodol Strawberry masih sangat bergantung padametode pemasaran konvensional dengan jangkauan yang terbatas. Program ini terdiri daritiga kegiatan utama: (1) sosialisasi mengenai pentingnya digital marketing, (2) pelatihanimplementasi akun bisnis TikTok sebagai sarana promosi, dan (3) pembuatan videopromosi kreatif menggunakan fitur video pendek TikTok. Pendekatan partisipatif yangdigunakan memadukan workshop, praktik langsung, dan pendampingan. Hasil kegiatanmenunjukkan adanya peningkatan signifikan terhadap pemahaman peserta mengenaidigital marketing (dari 46,7% menjadi 86,7%), keberhasilan dalam membuat akun bisnisTikTok, serta produksi video promosi yang berorientasi viral dan mampu menjangkauaudiens lebih luas dalam waktu singkat. Temuan ini menegaskan peran strategis TikTokdalam membangun brand awareness bagi UMKM lokal, khususnya di kawasan wisatapedesaan. Kolaborasi antara UMKM, akademisi, dan pemangku kepentingan lokalmenjadi kunci keberlanjutan program ini serta peningkatan daya saing produk di pasaryang lebih luas. This Community Service Program (PKM) was conducted in Patengan Village, Rancabali District,Bandung Regency, to enhance SMEs’ knowledge and skills in using digital marketing through TikTok creative content. The Dodol Strawberry SMEs previously relied heavily on conventionalmarketing methods with limited reach. The program consisted of three main activities: (1)socialization on the importance of digital marketing, (2) training in implementing TikTok businessaccounts as promotional tools, and (3) producing creative promotional videos using TikTok’sshort-form video features. The participatory approach combined workshops, direct practice, andmentoring. Results showed significant improvements in participants’ understanding of digitalmarketing (from 46.7% to 86.7%), successful creation of TikTok business accounts, andproduction of viral-oriented promotional videos that reached wider audiences within a shortperiod. This highlights the strategic role of TikTok in building brand awareness for local SMEs,particularly in rural tourism areas. Collaboration between SMEs, academics, and localstakeholders is crucial to sustaining these efforts and enhancing product competitiveness inbroader markets.
Co-Authors Ady Purwoto Akka Latifah Jusdienar Chika Raichany Tama Devita Indriyani Jamalludin Harahab Juliandara, Luthpiyah Lustia Husnul Khofifah Lutfia Juniarti Nur Indah Pratiwi Purnama Putra, Purnama Ratnawita Ratnawita Tuti Sulastri Vina Amanda Wahyu Adia Ningrum Widya Nengsih