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Journal : journal of community service and application science jcsas

Human Resource Management Training To Improve The Performance Of Social Organizations In Optimizing Community Empowerment Programs: Pelatihan Manajemen Sumber Daya Manusia Untuk Meningkatkan Kinerja Organisasi Sosial Dalam Mengoptimalkan Program Pemberdayaan Masyarakat Aggy Pramana Gusman; Andrianof, Harkamsyah; Andrica Putra, Okta
Journal of Community Service and Application of Science Vol. 3 No. 2 (2024): JOURNAL OF COMMUNITY SERVICE AND APPLICATION SCIENCE (JCSAS)
Publisher : KPN Kopertis X

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62769/j0ry1r63

Abstract

Human resource management (HR) training is very important in improving the performance of social organizations in society. In Koto Parak Padang Village, many social organizations focus on community empowerment, but most face obstacles in effective human resource management. Therefore, this community service aims to provide training to managers and members of social organizations in Koto Parak Padang Village about the basic principles of HR management and ways to optimize organizational performance. This training covers topics such as HR planning, recruitment, training, career development, and performance evaluation. Apart from that, participants are also trained in managing conflict and building effective communication in social organizations. The method used in this service is a participatory approach, where participants are actively involved in group discussions and share experiences. Data is collected through surveys and interviews to determine more specific training needs and to evaluate changes after training. The expected result of this activity is an increase in the capacity of managers and members of social organizations in managing human resources more professionally, which in turn can increase the effectiveness of the community empowerment programs being implemented. Thus, it is hoped that this training can make a significant contribution to social and economic development in Koto Parak Padang Village.
Socialization of the Visual Meaning of Basiba as a Cultural Identity Minangkabau to the Younger Generation through Digital Media: Sosialisasi Makna Visual Basiba sebagai Identitas Budaya Minangkabau kepada Generasi Muda melalui Media Digital Sayuti, Muhammad; Melisa Suardi; Steffany; Okta Andrica Putra; Harkamsyah Andrianof
Journal of Community Service and Application of Science Vol. 4 No. 1 (2025): COMMUNITY SERVICE AND APPLICATION SCIENCE (JCSAS)
Publisher : KPN Kopertis X

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62769/8arthg26

Abstract

Basiba is an important element in traditional Minangkabau women's clothing, possessing profound philosophical value and reflecting local cultural identity. However, amidst globalization and the dominance of popular culture, the younger generation is beginning to lose touch with traditional cultural symbols, including Basiba. This community service project aims to disseminate the visual meaning of Basiba as a Minangkabau cultural identity to the younger generation through a digital media-based visual communication design approach. This topic was chosen based on the urgency of preserving local cultural values in a format relevant to media developments and the information consumption patterns of today's young generation. Partners in this activity are student and university students in Padang City who have a Minangkabau background but have minimal knowledge about the philosophy of traditional clothing. The community service method includes observation, focus group discussions (FGDs), creation of digital visual content (such as infographics, educational videos, and social media campaigns), and evaluation through questionnaire before and after the activity. The results showed an increased understanding and appreciation of the visual meaning of Basiba, as well as an increased interest in relearning other local cultural symbols. Digital media has proven effective in bridging cross-generational communication and rebuilding a lost cultural identity. This activity underscores the importance of visual strategies and digital technology in supporting the sustainable preservation of Minangkabau culture among the younger generation.
Socialization and Implementation of Digital Media in the Development of Promotional Videos for Guak Lago Camping Ground Tourism Sayuti, Muhammad; Aggy Pramana Gusman; Okta Andrica Putra; Harkamsyah Andrianof; Hasri Awal; Melisa Suardi
Journal of Community Service and Application of Science Vol. 4 No. 2 (2025): COMMUNITY SERVICE AND APPLICATION SCIENCE (JCSAS)
Publisher : KPN Kopertis X

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62769/08zzqf76

Abstract

Nestled in the heart of nature, Bumi Perkemahan Guak Lago holds extraordinary tourism potential, yet remains trapped in the shadow of obscurity. The subject of this community service is a hidden gem awaiting its moment in the spotlight, where promotion still relies on conventional methods with limited reach. The prevailing phenomenon is a paradox: a captivating landscape enjoyed only by a handful of local visitors, while a vast wave of digital tourists actively seeks new destinations that go viral on their screens. This Community Service (Pengabdian kepada Masyarakat/PKM) initiative acts as a bridge, shifting the paradigm by bringing the winds of digital change directly to the managing community. The applied method was a series of transformative interactions, beginning with intensive socialization on the importance of digital media, followed by practical training and direct mentoring in visual content production. This process went beyond mere theory, immersing participants in every stage—from capturing images with smartphones and basic editing to distribution strategies on social platforms. The overall outcome of this activity is commendable: the birth of a professional promotional video entirely crafted by the local community, which now serves not only as a promotional tool but also as a new symbol of pride and self-reliance. The activity successfully ignited the spark of digital literacy, transforming passivity into activity, turning mere site caretakers into confident content creators. Its impact flows like the waters of Guak Lago refreshing, bringing new life, and opening a stronger current of economic opportunities for sustainable village tourism. This empowerment is not an end but the first step on a long journey toward promotional self-sufficiency in the digital era.
Assistance in Digital Technology Based Audio Visual Media Production for the Preservation and Promotion of Rumah Gadang Salo Payakumbuh Muhammad Sayuti; MelisaSuardi MelisaSuardi; Tedy Wiraseptya; Aggy Pramana Gusman; Harkamsyah Andrianof; Okta Andrica Putra; Abulwafa Muhammad
Journal of Community Service and Application of Science Vol. 5 No. 1 (2026): Journal of Community Service and Application of Science
Publisher : KPN Kopertis X

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62769/cdsn3v37

Abstract

Rumah Gadang Salo Payakumbuh is one of the Minangkabau cultural heritage sites with significant historical, philosophical, and architectural values. However, the utilization of digital media as a means of cultural documentation, education, and promotion remains limited, resulting in insufficient dissemination of its cultural values to the wider community. This community service program aimed to assist local partners in producing audiovisual media based on digital technology as an effort to preserve and promote Rumah Gadang Salo Payakumbuh. The implementation methods included field observation, partner needs assessment, creative concept development, audiovisual production training, video shooting assistance, video editing, and joint evaluation with the partners. The program integrated the expertise of the Visual Communication Design discipline in visual communication planning, cinematography, and video editing with the Computer Science discipline in multimedia technology and digital media utilization to produce informative, engaging, and accessible digital content. The primary output of this program was a cultural documentary video that serves as a medium for education, cultural tourism promotion, and digital documentation of local cultural heritage. The results indicate that the partners improved their knowledge and technical skills in audiovisual media production while obtaining a promotional medium capable of expanding public access to information about Rumah Gadang Salo through various digital platforms. This community service activity is expected to support technology-based cultural preservation, enhance community participation in safeguarding cultural heritage, and strengthen the sustainable promotion of cultural tourism destinations in Payakumbuh City.