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All Journal ALSYS : Jurnal Keislaman dan Ilmu Pendidikan Alamtana
Fidziah Fidziah
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Pengembangan Batik Cikadu Tanjung Lesung Dengan Digital Marketing Menggunakan Digital Marketplace & Ecommerce Sebagai Bentuk Promosi Dwi Fitrianingsih; Sucihati Sucihati; Fidziah Fidziah; Desty E Subroto
Alamtana: Jurnal Pengabdian Masyarakat UNW Mataram Vol 3 No 2 (2022): Edisi Agustus 2022
Publisher : LPPM UNIVERSITAS NAHDLATUL WATHAN MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51673/jaltn.v3i2.1120

Abstract

The implementation of this community service conveys knowledge and skills in optimizing digital marketing by using a digital marketplace and E Commerce as a form of promotion at the Tourism Village of the Cikadu batik center, Tanjungjaya Village, Tanjung Lesung, Pandeglang, Banten Province. This Community Service activity is carried out by 132 lecturers who are members of the Indonesian Lecturer Association (IDRI) Banten Province, initiated to solve various problems that exist in the Cikadu Batik Studio Tanjung Lesung, specifically promotion or marketing issues. In the extension material, an explanation was given about the importance of promotion through Digital Marketing in order to increase sales value, business turnover and the added value of Cikadu Batik Products.
Potensi Ekonomi Berbasis Warisan Keulamaan: Studi atas Peninggalan Syekh Nawawi al-Bantani di Tanara, Kabupaten Serang Ubay Haki; Fidziah Fidziah; Eka Danik Prahastiwi
ALSYS Vol 6 No 1 (2026): JANUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/alsys.v6i1.8167

Abstract

The intellectual and religious legacy of Syekh Nawawi al-Bantani in Tanara, Serang Regency, possesses high historical, religious, and social value and has the potential to become a driver of the local economy through the development of religious tourism, empowerment of micro, small, and medium enterprises (MSMEs), and the strengthening of community-based economic initiatives. This study aims to analyze the economic potential that can be developed from the heritage sites of Syekh Nawawi al-Bantani in Tanara and to identify sustainable development strategies grounded in local wisdom. The research employed a descriptive qualitative method through field observations, interviews with community leaders, site managers, and MSME actors, as well as a review of relevant literature. The findings show that the legacy of Syekh Nawawi al-Bantani has become a magnet for religious visits that stimulate increased economic activity in the culinary, handicraft, and service sectors, while community-based management patterns generate relatively inclusive economic impacts for local residents. The study concludes that strengthening the governance of religious tourism, enhancing the capacity of MSME actors, and fostering synergy between local government, academics, and the local community are key strategies to sustainably optimize the economic potential of the heritage sites of Syekh Nawawi al-Bantani, while simultaneously reinforcing the socio-religious ecology and community-based economy in Tanara.
Co-Authors Desty E Subroto Dwi Fitrianingsih Eka Danik Prahastiwi Sucihati Sucihati Ubay Haki